United States Fruit and Vegetable Market to Grow with a CAGR of 4.22% through 2030

The United States Fruit and Vegetable Market is driven by increasing health-conscious eating, demand for organic and fresh produce, and advancements in cold chain logistics.

According to TechSci Research report, “United States Fruit and Vegetable Market – By Region, Competition, Forecast & Opportunities, 2030F”, the United States Fruit and Vegetable Market stood at USD 99.72 Billion in 2024 and is anticipated to grow USD 127.79 Billion by 2030 with a CAGR 4.22% during forecast period. The United States fruit and vegetable market is a vital component of the country’s agricultural and food industry, playing a key role in public health, retail, and foodservice sectors. With rising awareness about healthy eating and nutrition, the consumption of fruits and vegetables has gained momentum across all age groups. Federal dietary guidelines, health advocacy campaigns, and increased media attention on plant-based diets have significantly influenced consumer behavior, driving higher demand for fresh, organic, and locally sourced produce. As more Americans seek to manage weight, reduce the risk of chronic diseases, and improve overall well-being, fruits and vegetables have become indispensable in daily diets. This shift has been further reinforced by educational efforts in schools, workplace wellness initiatives, and public health policies emphasizing fresh produce accessibility.

Technological advancements in agriculture and logistics have significantly shaped the evolution of the U.S. fruit and vegetable market. From precision farming and smart irrigation systems to AI-based crop monitoring and drone-assisted surveillance, growers now have access to tools that boost yield, reduce waste, and ensure consistent quality. Post-harvest innovations—such as improved cold storage, vacuum-sealed packaging, and temperature-controlled transport—have reduced spoilage and extended shelf life, enabling produce to travel long distances while retaining freshness. These improvements are particularly vital in meeting year-round demand for a wide variety of produce, regardless of seasonal constraints. Enhanced supply chain efficiency and increased investment in infrastructure have also benefited smaller farms, allowing them to access new markets through distribution networks and direct-to-consumer platforms.

Sustainability and environmental consciousness have become defining features of consumer preference and industry strategy within the market. Growing concerns over climate change, pesticide usage, and carbon footprints are pushing both consumers and producers toward greener practices. This includes a surge in organic farming, reduced reliance on synthetic fertilizers, and greater adoption of eco-friendly packaging. Consumers increasingly favor produce labeled as “local,” “sustainably grown,” or “regeneratively farmed,” often associating such labels with better quality, safety, and environmental impact. Producers are responding by adopting renewable energy on farms, minimizing water usage, and incorporating crop rotation and cover cropping techniques.

Browse over xx market data Figures spread through xx Pages and an in-depth TOC on " United States Fruit and Vegetable Market” 

The United States Fruit and Vegetable Market is segmented into product type, type, distribution channel, and company.

Based on the distribution channel, online segment is emerging as the fastest-growing channel in the United States fruit and vegetable market, fueled by shifting consumer preferences for convenience, safety, and digital accessibility. Accelerated by the COVID-19 pandemic, e-commerce platforms such as Amazon Fresh, Instacart, Walmart, and Kroger have expanded their fresh produce offerings with home delivery and curbside pickup options. Consumers are increasingly comfortable purchasing perishable items online due to improvements in cold chain logistics, real-time tracking, and quality assurance measures. Additionally, niche platforms like Misfits Market and Imperfect Foods are gaining traction by offering discounted, sustainable produce directly to households. Enhanced user experiences through mobile apps, personalized recommendations, and subscription models continue to drive strong growth in this segment, reshaping traditional produce retailing.

Based on the region, Western United States is the fastest-growing regional segment in the country's fruit and vegetable market, driven by its agricultural dominance, progressive consumer base, and strong distribution infrastructure. States like California, Arizona, and Washington are key producers of a wide range of fruits and vegetables, benefiting from favorable climates, advanced farming technologies, and access to export markets via West Coast ports. The region is also known for its health-conscious and sustainability-oriented consumers, who actively seek fresh, organic, and locally sourced produce. Urban centers such as Los Angeles, San Francisco, and Seattle support high consumption through diverse retail channels, including supermarkets, farmers markets, and online platforms. Innovation in supply chains and strong institutional demand further bolster the West’s rapid market expansion.

Major companies operating in United States Fruit and Vegetable Market are:

• Dole Food Company, Inc.
• Fresh Del Monte Produce, Inc.
• Sunkist Growers, Inc.
• Chiquita Brands International, Inc.
• General Mills Inc.
• Fresh Pro
• Sysco Corporation
• Calavo Growers, Inc.
• Tanimura & Antle Fresh Foods, Inc.
• C.H. Robinson Worldwide, Inc.

Download Free Sample Report

Customers can also request for 10% free customization in this report.

“The U.S. fruit and vegetable market is driven by rising health awareness, growing demand for organic and locally sourced produce, and advancements in agricultural technology and cold chain logistics. Consumers are increasingly embracing plant-based and flexitarian diets, boosting fresh produce intake. E-commerce and direct-to-consumer channels are transforming how people buy fruits and vegetables. Sustainability and traceability are becoming key purchasing factors.,” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

“United States Fruit and Vegetable Market By Product Type (Fruits, Vegetables), By Type (Dried, Frozen, Fresh), By Distribution Channel (Supermarkets/Hypermarkets, Grocery Stores, Online, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of United States Fruit and Vegetable Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the United States Fruit and Vegetable Market.

Contact Us-

TechSci Research LLC

420 Lexington Avenue, Suite 300,

New York, United States- 10170

M: +13322586602

Email: [email protected]

Website: www.techsciresearch.com