India Fruit and Vegetable Market to Grow with a CAGR of 5.10% through 2031F
The India Fruit and Vegetable Market is driven by factors
such as rising health consciousness, government support for horticulture, and
expanding cold chain infrastructure.
According
to TechSci Research report, “India Fruit and Vegetable Market – By Region, Competition, Forecast & Opportunities, 2021-2031F”, the India Fruit and Vegetable Market was valued at USD 48.82 Billion in 2025
and is expected to reach USD 65.79 Billion by 2031 with a CAGR of 5.10% during
the forecast period. India’s fruit and vegetable market is one of the largest
and most diverse in the world, underpinned by the country’s vast agricultural
resources, varied climatic zones, and deeply rooted dietary preferences. The
sector plays a vital role in ensuring food and nutritional security for the
population and forms a significant part of the agricultural economy. With a
wide range of fruits like mangoes, bananas, pomegranates, and vegetables like
potatoes, onions, and tomatoes, India not only meets its domestic demand but is
also a major exporter. The market has evolved in recent years due to changing
consumer lifestyles, government policies, advancements in agricultural
technology, and growing demand for fresh, organic, and high-quality produce
across urban and semi-urban regions.
Increasing awareness about the benefits
of fruits and vegetables, especially their role in immunity building, weight
management, and prevention of chronic diseases, has fueled their consumption.
People are gradually shifting from heavily processed foods to more natural and
nutrient-rich options. This has created a strong demand for chemical-free,
pesticide-free, and organic fruits and vegetables. Additionally, the COVID-19
pandemic accelerated this shift, making consumers more mindful of food safety,
hygiene, and nutritional value, thereby encouraging frequent consumption of
fresh produce and leading to higher expectations for quality, cleanliness, and
traceability.
The structure of the market is also
being reshaped by the growth of modern retail and e-commerce platforms. The
emergence of organized supermarkets, hypermarkets, and digital grocery
platforms has revolutionized the way fruits and vegetables are marketed and
delivered. Urban consumers now have access to a wider range of fresh produce,
including exotic and imported varieties, from the comfort of their homes. Quick
commerce platforms have gained popularity by offering fast delivery services
for perishable goods. These developments have significantly improved consumer
convenience while also promoting better price transparency and quality
assurance.
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" India Fruit and Vegetable Market”
The India Fruit
and Vegetable Market is segmented into product type, type, distribution channel
and region.
Based
on product type, Vegetables dominated the Indian fruit and vegetable market due
to their essential role in daily diets across all regions and income groups.
Consumed in every household, vegetables like potatoes, onions, tomatoes, green
chilies, and leafy greens are dietary staples in Indian cuisine. Their
year-round availability, shorter crop cycles, and adaptability to diverse
agro-climatic zones make them a preferred choice for farmers and traders alike.
The rising population, urbanization, and demand from foodservice sectors have
further boosted vegetable consumption. Government schemes promoting vegetable
production, improved seed varieties, and better irrigation support also
contribute to this dominance.
Based on region, South India is the fastest-growing
segment in the Indian fruit and vegetable market, driven by rising
urbanization, increasing health awareness, and strong demand from the
foodservice and export sectors. States like Tamil Nadu, Karnataka, Andhra
Pradesh, and Kerala are witnessing rapid growth due to improved cold chain
infrastructure, widespread adoption of modern farming techniques, and a surge
in e-commerce grocery platforms. The region also benefits from a diverse
agro-climatic environment, enabling year-round production of a wide variety of
fruits and vegetables. Additionally, growing consumer preference for organic
and residue-free produce, especially in urban centers like Bengaluru, Chennai,
and Hyderabad, is fueling further expansion in South India's fruit and
vegetable market.
Major companies
operating in India Fruit and Vegetable Market are:
- Mother
Dairy Fruit & Vegetable Pvt. Ltd.
- Innovative
Retail Concepts Pvt. Ltd.
- Reliance
Retail Limited
- Future
Retail Ltd.
- Spencer’s
Retail Limited
- FieldFresh
Foods Pvt. Ltd.
- Freshtrop
Fruits Ltd.
- Aarkay
Food Products Ltd
- Suminter
India Organics Pvt. Ltd.
- InI
Farms Pvt. Ltd.
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“The India’s fruit and vegetable market
is driven by rising health consciousness, increasing urbanization, and
government support for horticulture and cold chain development. Consumers are
shifting towards organic, fresh, and residue-free produce due to growing
nutritional awareness. E-commerce and quick-commerce platforms are transforming
distribution with fast, convenient access to fresh items.”
said Mr. Karan Chechi, Research Director of TechSci Research, a research-based
management consulting firm.
“India Fruit and
Vegetable Market By Product Type (Fruits, Vegetables), By Type (Dried, Frozen,
Fresh), By Distribution Channel (Supermarkets/Hypermarkets, Grocery Stores,
Online, Others), By Region, Competition, Forecast & Opportunities,
2021-2031F”, has evaluated the future growth potential of India Fruit
and Vegetable Market and provides statistics & information on market size,
structure and future market growth. The report intends to provide cutting-edge
market intelligence and help decision makers take sound investment decisions.
Besides, the report also identifies and analyzes the emerging trends along with
essential drivers, challenges, and opportunities in the India Fruit and
Vegetable Market.
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