India Toothbrush Market to Grow with a CAGR of 5.74% through 2031F
The India Toothbrush Market is driven by factors such as
rising oral health awareness, innovative/premium toothbrush options, and
expanding organized retail and e‑commerce access.
According
to TechSci Research report, “India Toothbrush Market – By Region, Competition, Forecast & Opportunities, 2021-2031F”, the India Toothbrush Market was valued at USD 375.42 Million in 2025
and is expected to reach USD 524.79 Million by 2031 with a CAGR of 5.74% during
the forecast period. The India toothbrush market is evolving rapidly, driven by
rising consumer awareness, improved access to oral care products, and growing
hygiene consciousness across the country. In recent years, oral health has
emerged as a crucial component of overall well-being, with both government and
private players actively promoting the importance of daily dental care. This
has led to a substantial shift in consumer behavior, with a growing number of
people transitioning from traditional oral hygiene practices to modern
toothbrushes. School programs, dental health camps, and initiatives under
Swachh Bharat Abhiyan have played a vital role in educating people about the
significance of brushing twice a day using proper tools. As a result, toothbrushes
have moved from being a basic hygiene product to an integral part of daily
self-care routines.
One of the defining trends in the Indian
toothbrush market is the rise of eco-consciousness. As concerns over plastic
pollution and environmental sustainability gain momentum, a growing segment of
consumers—especially in urban areas—is gravitating towards eco-friendly
alternatives such as bamboo toothbrushes and biodegradable packaging. This has
opened up new opportunities for both established brands and startups to
innovate in terms of product design and raw materials. Companies are responding
by launching toothbrushes with plant-based handles, recyclable bristles, and
minimalist, compostable packaging. The push for sustainable living, supported
by social media advocacy and environmental campaigns, has made green toothbrush
options more visible and aspirational, especially among millennials and Gen Z
consumers. This shift is not only shaping the product portfolio but also
encouraging a more mindful consumption pattern in the category.
Technological advancement is another key
factor transforming the toothbrush landscape in India. The emergence of
electric toothbrushes—equipped with features such as multiple brushing modes,
timers, and pressure sensors—has redefined the way consumers approach oral
hygiene. While previously viewed as premium or luxury products, electric
toothbrushes are now being marketed as effective and essential tools for
superior dental care. Increasing disposable incomes, especially in Tier 1 and
Tier 2 cities, have made these products more accessible.
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" India Toothbrush Market”
The India Toothbrush
Market is segmented into product type, end user, distribution channel and region.
Based
on product type, manual toothbrush segment dominated the Indian
toothbrush market due to its affordability, wide availability, and consumer
familiarity. Most households, especially in rural and semi-urban areas, prefer
manual brushes because of their low cost and ease of use. These brushes are
offered in a wide range of designs, bristle types, and colors, catering to
various age groups and oral care needs. Major brands like Colgate, Pepsodent,
and Oral-B have built strong brand loyalty through years of consistent
marketing and trusted quality. Additionally, manual toothbrushes are more
accessible through both modern retail and traditional kirana stores. Despite
the emergence of electric toothbrushes, the manual segment remains the first
choice for the majority of Indian consumers due to its practicality and
affordability.
Based on region, South India has emerged as the
fastest-growing region in India's toothbrush market, driven by an amalgamation
of rising income levels, expanding urbanization, and a growing emphasis on
health and wellness. Metropolitan hubs like Bangalore, Chennai, and Hyderabad
are witnessing rapid adoption of premium and technologically advanced oral care
products, including electric and eco-friendly toothbrushes. The region’s
well-established network of dental professionals and preventative care campaigns—particularly
in schools and colleges—have significantly boosted consumer awareness.
Moreover, South India’s adoption of organized retail and e-commerce platforms
has outpaced many other regions, enabling consumers to access diverse products,
subscription packs, and online reviews. Busy urban lifestyles and rising
disposable incomes further support this sharp uptick, making South the leading
growth engine for toothbrush sales.
Major companies
operating in India Toothbrush Market are:
- Procter
& Gamble
- Colgate-Palmolive
(India) Limited
- Hindustan
Unilever Limited
- Patanjali
Ayurved Limited
- Philips
India Limited
- Ajanta
Pharma Limited
- Sonic
Brush
- Argos
Limited
- Perfect
Group Corp.
- Dr.
Collins
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“The India toothbrush market is driven by
rising awareness of oral hygiene, increasing disposable incomes, and growing
urbanization. Consumers are shifting from traditional methods to modern
toothbrushes due to health education and preventive care initiatives. Key
trends include the rise of eco-friendly and electric toothbrushes, expansion of
online retail and D2C brands, and deeper rural market penetration.
Technological innovations and premiumization are reshaping consumer preferences”, said Mr. Karan Chechi, Research Director of TechSci Research, a research-based
management consulting firm.
“India Toothbrush Market
By Product Type (Manual, Electric), By End User (Kids, Adults), By Distribution
Channel (Supermarkets/Hypermarkets, Departmental Stores, Online, Others), By
Region, Competition, Forecast & Opportunities, 2021-2031F”,
has evaluated the future growth potential of India Toothbrush Market and
provides statistics & information on market size, structure and future
market growth. The report intends to provide cutting-edge market intelligence
and help decision makers take sound investment decisions. Besides, the report
also identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities in the India Toothbrush Market.
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