India Potato Chips Market to Grow with a CAGR of 10.75% through 2031F
The India Potato Chips Market is driven by factors such as
rising urbanization, increasing disposable incomes, evolving snacking habits,
flavor innovation, and expanded distribution through modern retail.
According
to TechSci Research report, “India Potato Chips Market – By Region, Competition, Forecast & Opportunities, 2021-2031F”, the India Potato Chips Market was valued at USD 1.62 Billion in 2025
and is expected to reach USD 2.99 Billion by 2031 with a CAGR of 10.75% during
the forecast period. India’s potato chips market has evolved from occasional
indulgence to everyday essential, riding the country’s widening snacking
culture. Convenience now dictates food choices as busy urban households,
school-going children and office commuters reach for quick energy between
stretched work or study sessions. Longer commutes, the spread of hybrid working
and the acceptance of “desk-dining” have normalised sofa-snacking, while chips
remain equally visible in small-town tea stalls, highway dhabas and premium
multiplexes. Brands nurture the habit with pocket-friendly single serves for
impulse cravings and re-sealable bags for parties, picnics and wedding hampers.
Organised retailers list chips among their top impulse items, kirana stores
place them beside cash counters to catch last-minute shoppers and, crucially,
the pandemic-era spike in at-home snacking has not receded, proving the
preference is structural rather than transient.
Market momentum springs from rising
disposable incomes, rapid urbanisation and relentless flavour experimentation.
As prosperity spreads into Tier II and Tier III cities, branded snacks are
displacing loose savouries on household shopping lists. Parents value the
hygiene and shelf-life of sealed packs, while teenagers treat chips as
accessories for gaming marathons, cricket broadcasts and music festivals.
Global and domestic players refresh portfolios with bold seasonings that fuse
Indian spices and international cues; PepsiCo’s 2024 Lay’s Shapez Heartiez—a
heart-shaped chip in masala and caramel—captures this appetite for novelty.
Health consciousness is forcing a
category rethink. Urban snackers now scrutinise labels, prompting a steady
stream of baked, air-fried, multigrain and protein-fortified chips made with rice-bran,
olive or avocado oil and free from artificial flavours. Functional
claims—probiotics, added fibre, even collagen—are beginning to appear, hinting
at convergence with the broader wellness space. Running in parallel is an unmistakable premium wave:
kettle-cooked or hand-cut chips sprinkled with truffle, peri-peri or Himalayan
salt command higher prices and star in social-media “foodie” posts. Surveys
show millennials and Gen Z willingly pay extra for experiential snacking,
especially when packaging touts sustainable sourcing or plastic neutrality.
Browse
over xx market data Figures spread through xx Pages and an in-depth TOC on
" India Potato Chips Market”
The India Potato
Chips Market is segmented into product type, flavour, distribution channel and region.
Based
on flavour, Plain or salted potato chips continue to dominate the Indian potato
chips market due to their universal appeal, simplicity, and wide acceptance
across age groups and regions. These chips offer a classic, clean taste that
resonates with both traditional and modern consumers, making them a staple in
households, travel packs, and school tiffins. Their neutral flavor also makes
them ideal for pairing with dips, sauces, or as accompaniments to meals and
beverages. Major brands like Lay’s, Balaji, and Parle offer salted variants as
core products, often available in multiple pack sizes for different consumption
occasions. Their affordability, extended shelf life, and consistent quality
further contribute to their strong presence in both urban and rural markets across
India.
Based on region, western region of India is emerging as
the fastest-growing market for potato chips, driven by strong snacking habits,
rising disposable incomes, and the presence of regional powerhouses like Balaji
Wafers. States such as Maharashtra, Gujarat, and Rajasthan have a deeply rooted
culture of consuming savory snacks, creating a favorable environment for both
traditional and modern chip varieties. Rapid urbanization, expanding retail
infrastructure, and high youth population further boost demand in metro and
semi-urban areas. Additionally, local flavor preferences and familiarity with
spicy, tangy profiles align well with chip innovations by regional and national
brands. The region’s strategic location, manufacturing hubs, and strong
distribution networks enable faster product penetration, making West India a
key growth engine for the industry.
Major companies
operating in India Potato Chips Market are:
- PepsiCo
India Holdings Pvt. Ltd.
- ITC
Limited
- Balaji
Wafers Private Limited
- Haldiram
Snacks Food Pvt. Ltd.
- Kellogg
India Private Limited
- Parle
Products Private Limited
- DFM
Foods Private Limited
- Future
Consumer Limited
- Prataap
Snacks Limited
- TagZ
Foods Private Limited
Download Free Sample Report
Customers can
also request for 10% free customization in this report.
“The India potato chips market is driven
by rising urbanization, increasing disposable incomes, changing snacking
habits, and a growing young population seeking convenient, tasty options.
Flavor innovation and regional customization continue to attract diverse
consumer segments. Health-conscious consumers are fueling demand for baked and
low-fat variants. Premiumization and gourmet offerings are gaining traction
among urban millennials.” said Mr. Karan Chechi, Research Director of TechSci
Research, a research-based management consulting firm.
“India Potato Chips
Market By Product Type (Fried, Baked), By Flavour (Plain/ Salted Potato Chips,
Flavour Potato Chips), By Distribution Channel (Supermarkets/Hypermarkets,
Convenience Stores, Online, Others), By Region, Competition, Forecast &
Opportunities, 2021-2031F”, has evaluated the future growth potential of India Potato
Chips Market and provides statistics & information on market size,
structure and future market growth. The report intends to provide cutting-edge
market intelligence and help decision makers take sound investment decisions.
Besides, the report also identifies and analyzes the emerging trends along with
essential drivers, challenges, and opportunities in the India Potato Chips
Market.
Contact
Techsci Research LLC
420 Lexington Avenue,
Suite 300, New York,
United States- 10170
Tel: +13322586602
Email: [email protected]
Website: www.techsciresearch.com