India Soup Market to Grow with a CAGR of 5.06% through 2031F

The India Soup Market is driven by factors such as rising health consciousness, demand for convenient meals, increasing urbanization, and expanding online and offline retail presence.

According to TechSci Research report, “India Soup Market – By Region, Competition, Forecast & Opportunities, 2031F”, the India Soup Market was valued at USD 405.72 Million in 2025 and is expected to reach USD 545.51 Million by 2031 with a CAGR of 5.06% during the forecast period. India’s soup market is evolving rapidly, driven by shifting consumer preferences, urbanization, and a rising appetite for health-conscious and convenient food options. What was once seen largely as a seasonal or westernized product has now become a staple in urban pantries across the country. Changing lifestyles, longer working hours, and the increasing number of nuclear families and single-person households have boosted the demand for quick, easy-to-prepare meal solutions—making soups a popular choice. The growing availability of soups in modern retail outlets, convenience stores, and e-commerce platforms has further strengthened their market presence. Consumers are now more willing to experiment with soups, not just as a snack, but also as a light meal, due to their versatility, portion control, and perceived nutritional value.

Consumers are increasingly opting for products that align with their fitness goals and dietary restrictions. In response, manufacturers are offering a wide range of low-sodium, high-protein, fiber-rich, and preservative-free soup variants. Functional ingredients like turmeric, moringa, tulsi, and ginger are being infused into new soup offerings to appeal to health-conscious buyers. The shift toward vegetarian, vegan, and gluten-free options is also reshaping the product landscape, allowing brands to target niche audiences. Soup is no longer just a comfort food but is being actively positioned as a wellness product with functional benefits like immunity-boosting and digestion support. This trend has widened the target demographic to include not just young professionals, but also health enthusiasts and the elderly population.

Flavour innovation and regional customization are other major growth drivers in the Indian soup market. Traditional Indian preferences lean toward bold, spicy, and aromatic flavors, and soup brands have responded by localizing their offerings. Instead of limiting their range to global favorites like tomato or sweet corn, companies are now launching Indianized soups such as dal shorba, manchow, rasam, and palak-based broths. These offerings help bridge the gap between traditional Indian meals and modern packaged foods. Premium brands are also introducing gourmet and fusion flavors like Thai curry, roasted pumpkin, and mushroom truffle to cater to affluent urban consumers seeking novelty.

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The India Soup Market is segmented into product type, packaging, distribution channel and region.

Based on packaging, Pouches was the dominating packaging format in the India soup market, driven by their convenience, affordability, and widespread availability. Lightweight and easy to open, pouches cater perfectly to the needs of busy urban consumers and small households looking for quick meal solutions. Compared to cans, pouches are more economical, both in terms of production and retail pricing, making them more accessible to India’s price-sensitive market. Major players like Knorr and Maggi have popularized the pouch format through extensive retail and online distribution, offering a variety of Indianized flavors in single-serve sachets. Their compact size, faster cooking time, and reduced packaging waste also appeal to health- and environment-conscious consumers. As a result, pouches have become the preferred choice across urban and semi-urban regions.

Based on region, South India is the fastest-growing region in the India soup market, driven by a strong cultural affinity for broth-based dishes like rasam and sambar, which align well with the soup category. Urban centers such as Bengaluru, Chennai, and Hyderabad are witnessing rising demand for ready-to-eat and instant soups, fueled by increasing health awareness, busy lifestyles, and higher disposable incomes. Consumers in the South are also more open to experimenting with Indianized and functional soup variants that offer wellness benefits. The region’s strong presence of modern retail chains, growing e-commerce penetration, and expanding working-class population further contribute to the segment’s growth. Additionally, the popularity of vegetarian and spicy flavor profiles aligns well with regional tastes, making South India a key growth engine.

Major companies operating in India Soup Market are:

• Nestlé India Ltd.
• Hindustan Unilever Limited
• ITC Limited
• Unilever PLC
• Campbell Soup Company
• MTR Foods Pvt. Ltd.
• Capital Foods Pvt. Ltd.
• Kohinoor Foods Ltd.
• Organic India Pvt. Ltd.
• Tata Consumer Products Limited

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“The India soup market is driven by rising health consciousness, increasing demand for convenient meal solutions, rapid urbanization, and expanding retail and e-commerce presence. Consumers are shifting toward functional, low-sodium, and protein-rich soups. Indianized flavors like rasam and dal shorba are gaining popularity, enhancing regional appeal. Premiumization and gourmet variants are attracting urban, affluent buyers.” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

“India Soup Market By Product Type (Canned/Preserved Soup, Chilled Soup, Dehydrated Soup, Frozen Soup, Others), By Packaging (Canned, Pouches, Others), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online, Others), By Region, Competition, Forecast & Opportunities, 2021-2031F”, has evaluated the future growth potential of India Soup Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the India Soup Market.

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