India Fish Market to Grow with a CAGR of 3.80% through 2031F

The India fish market is driven by rising seafood consumption, expanding aquaculture practices, government support, export demand, and growing awareness of fish as a healthy protein source

According to TechSci Research report, “India Fish Market – By Region, Competition, Forecast & Opportunities, 2021-2031F”, the India Fish Market was valued at USD 22.95 Billion in 2025 and is expected to reach USD 28.62 Billion by 2031 with a CAGR of 3.80% during the forecast period. The India fish market is experiencing robust growth, driven by increasing domestic consumption, rising health consciousness, and expanding aquaculture practices. Fish plays a vital role in Indian diets as a rich source of protein, vitamins, and essential fatty acids. It is widely consumed across the country, not only for its nutritional benefits but also due to its culinary diversity and cultural significance. As incomes rise and consumers become more health-aware, there is a growing shift toward protein-rich diets, where fish is considered a healthier alternative to red meat and processed foods. This change in dietary preference is fueling steady demand in both rural and urban areas, transforming the fish market from a subsistence-based sector into a commercially dynamic industry.

Aquaculture has emerged as one of the most critical components in meeting the rising demand for fish in India. The country has made remarkable strides in inland fish farming, supported by technological advancements and increasing participation from small and medium-scale farmers. Techniques such as biofloc, cage culture, and recirculating aquaculture systems (RAS) are being adopted to enhance yield and ensure sustainability. Aquaculture not only supplements marine and inland fisheries but also helps maintain year-round supply and mitigate the impact of overfishing in natural water bodies. Farmers are gradually shifting to integrated aquaculture systems that allow efficient use of land and water resources, contributing to food security and rural livelihood generation. These developments are significantly boosting the supply side of the fish market and enabling better price stability and product consistency.

Government support has played a pivotal role in propelling the growth of the fish industry. Policies and programs like the Pradhan Mantri Matsya Sampada Yojana (PMMSY) aim to modernize the sector, improve infrastructure, and promote value chain development. Investments are being made in fishing harbors, landing centers, fish processing units, and cold storage facilities to reduce post-harvest losses and enhance product quality. Capacity-building initiatives and financial incentives are encouraging more entrepreneurs to enter fish farming and processing, while research institutions are working on disease management, breeding, and feed optimization. These coordinated efforts have created a favorable environment for both traditional and modern fishery operations to flourish. The policy push towards the “Blue Economy” further reinforces the government's commitment to leveraging aquatic resources for sustainable economic development.

Despite the positive momentum, the industry faces several challenges that require attention. Post-harvest losses due to inadequate cold chain infrastructure remain a major concern, particularly in regions lacking access to refrigeration and insulated transportation. Fish being a highly perishable commodity requires a robust supply chain to maintain freshness and quality, yet many parts of the country still rely on informal and fragmented logistics. Addressing these issues through investment in cold storage, packaging, and temperature-controlled transportation is essential for minimizing waste and maximizing profitability. Furthermore, the market structure remains largely unorganized, with numerous intermediaries affecting price transparency and market access for small-scale producers.

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India Fish Market is segmented into product type, distribution channel, and region.

Based on distribution channel, the online segment is the fastest-growing channel in the India fish market, driven by increasing internet penetration, rising consumer demand for convenience, and growing health awareness. E-commerce platforms and dedicated seafood delivery startups like FreshToHome, Licious, and Captain Fresh offer hygienically packaged, fresh, and frozen fish with doorstep delivery. These services appeal to urban consumers seeking quality, variety, and time-saving solutions. Advanced cold chain logistics and digital payment options further support the segment’s rapid growth. As more consumers turn to online platforms for safe and traceable food options, the online fish market is expected to expand significantly in the coming years.

Based on region, the north region of India is emerging as the fastest-growing market for fish, driven by rising health consciousness, increasing protein consumption, and expanding urban populations. Traditionally less reliant on seafood, the region is witnessing a surge in demand for both freshwater and processed fish products due to changing dietary preferences and improved cold chain logistics. Growing availability through supermarkets, specialty stores, and online platforms is making fish more accessible in landlocked states. Government initiatives promoting inland aquaculture and fisheries development are also contributing to this growth. As awareness and infrastructure improve, the North continues to outpace other regions in market expansion.

Major companies operating in India Fish Market are:

• Nekkanti Sea Foods Limited
• Avanti Frozen Foods Private Limited
• Devi Sea Foods Limited
• Falcon Marine Exports Ltd.
• BMR Group
• Sandhya Marines Ltd.
• Apex Frozen Foods Limited
• Ananda Aqua Exports Private Limited
• Crystal Sea Foods Private Limited
• Citrus Alpha Marine LLP

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“The growth of the food processing industry and the expansion of organized retail have also contributed to the evolution of the fish market. With changing lifestyles and time-constrained consumers seeking convenience, demand for processed, packaged, and ready-to-cook fish products is on the rise. This trend is encouraging investments in seafood processing facilities that comply with food safety standards and cater to a broader range of consumer preferences. The availability of processed fish in supermarkets, hypermarkets, and specialty food stores is gradually increasing, providing consumers with more choices and enhancing the overall value proposition of the fish sector. These products are also gaining traction in foodservice and hospitality sectors, where consistency in quality and supply is critical” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

“India Fish Market, By Product Type (Fresh, Frozen, Processed, Canned), By Distribution Channel (Offline, Online), By Region, Competition, Forecast & Opportunities, 2021-2031F”, has evaluated the future growth potential of India Fish Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the India Fish Market.

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