India Mattress Market to Grow with a CAGR of 7.8% through 2031

The Indian mattress market is growing rapidly, driven by rising health consciousness, urbanization, and e-commerce expansion. Premium memory foam mattresses lead growth.

According to TechSci Research report, “India Mattress Market – By Region, Competition Forecast & Opportunities, 2031F”, India Mattress Market was valued at USD 2.25 Billion in 2025 and is expected to reach USD 3.53 Billion by 2031 with a CAGR of 7.8% during the forecast period.The Indian mattress market is undergoing a transformative phase, driven by evolving consumer lifestyles and technological advancements, while simultaneously grappling with structural challenges. A key catalyst for growth is the increasing hybridization of living spaces, particularly in urban areas where compact apartments and work-from-home culture demand multifunctional furniture, including space-saving and foldable mattress solutions. This trend is complemented by the rising popularity of customized sleep systems that cater to specific body types and sleeping postures, enabled by AI-driven recommendation tools and modular designs. The market is also witnessing a surge in institutional demand from sectors beyond traditional hospitality, including co-working spaces offering nap pods and premium student housing complexes prioritizing sleep quality.

However, the industry faces significant hurdles in standardization and quality control, with the absence of uniform regulatory frameworks leading to inconsistent product quality across price segments. Another pressing challenge is the inventory management paradox - while manufacturers struggle with high warehousing costs for bulky products, the just-in-time production model often fails to meet sudden demand spikes during festive seasons or wedding periods. The market is further complicated by the psychological barrier of mattress purchase frequency, as Indian consumers typically replace mattresses only after 8-10 years compared to the global average of 6-7 years, significantly elongating the replacement cycle. Emerging solutions include subscription-based models and innovative financing options to overcome this inertia. Additionally, the lack of specialized recycling infrastructure for mattress disposal presents both an environmental challenge and potential business opportunity for forward-thinking players. As the market matures, success will hinge on balancing these complex dynamics through innovative business models, while addressing the unique spatial and cultural considerations of Indian consumers.

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The India Mattress market is segmented into type, application, distribution channel and region.

Based on type, memory foam mattresses represent the fastest-growing segment in India’s mattress market, driven by rising health consciousness and demand for pressure-relieving sleep solutions. These mattresses use viscoelastic foam that conforms to the body’s shape, offering superior support for back pain and joint issues. Urban consumers, particularly millennials and working professionals, prefer memory foam for its orthopedic benefits and motion isolation, which is ideal for couples. Brands like Wakefit and SleepyCat have disrupted the market with competitively priced, direct-to-consumer memory foam mattresses, supported by aggressive digital marketing and trial policies. Innovations such as gel-infused foam for temperature regulation and hybrid designs (combining foam with springs) are further propelling growth. With increasing disposable incomes and a shift toward premium sleep products, memory foam is expected to outpace other segments in the coming years.

The online mattress market has experienced exponential growth, fueled by e-commerce penetration, convenience, and disruptive D2C brands. Platforms like Amazon, Flipkart, and Pepperfry, along with brand websites, offer doorstep delivery, easy returns, and trial periods (e.g., 100-night trials), addressing the traditional hesitation around buying mattresses unseen. Startups like Wakefit and SleepyCat leverage digital marketing, influencer collaborations, and competitive pricing to attract tech-savvy urban consumers. The COVID-19 pandemic accelerated online adoption, with consumers preferring contactless purchases. While online sales currently account for a smaller share compared to offline, this segment is the fastest-growing, projected to expand further as trust in digital platforms builds and logistics improve in tier-2/3 cities.

Based on region, South India, including Karnataka, Tamil Nadu, and Telangana, is the fastest-growing region, fueled by tech-savvy consumers, rising health awareness, and a booming real estate sector. Cities like Bengaluru and Hyderabad, with their young, affluent populations, are hotbeds for D2C brands like Wakefit and The Sleep Company, which leverage online sales and smart mattress innovations. The region’s humid climate drives demand for breathable, anti-microbial mattresses, with coir variants popular in rural areas. Government initiatives promoting coir industries in Kerala and Tamil Nadu further bolster local manufacturing. South India’s growth outpaces other regions due to rapid urbanization, higher digital adoption, and a preference for premium sleep solutions.

Major companies operating in India Mattress market are:

• Duroflex Private Limited
• Springfit Mattresses Pvt. Ltd
• Springwel Mattresses Pvt. Ltd
• Sheela Foam Limited
• Kerala State Coir Machinery Ltd
• Kurlon Enterprise Ltd
• Coirfoam (India) Private Limited
• Peps Industries Pvt. Ltd
• Wink & Nod Sleep Solutions Pvt. Ltd
• Wakefit Innovations Private Limited

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“In recent years the concept of mattress rentals and subscription services is gaining ground, especially among millennials and transient urban populations. Companies like Rentomojo and Furlenco allow customers to rent premium mattresses for a monthly fee, eliminating the need for large upfront investments. This model is particularly appealing to students, young professionals, and expatriates who prioritize affordability and flexibility. Additionally, some brands are experimenting with subscription-based services where customers can upgrade or swap mattresses after a certain period, ensuring they always have access to the latest sleep technology.” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

India Mattress Market, By Type (Innerspring Mattress, Memory Foam Mattress, Latex Mattress, Others), By Distribution Channel (Online, Offline), By Application (Residential, Commercial), By Region, Competition, Forecast & Opportunities,2021-2031F”, has evaluated the future growth potential of India Mattress market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the India Mattress market.

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