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India Peer-to-Peer (P2P) Lending Market to Grow with a CAGR of 14.78% through 2031F

The India Peer-to-Peer (P2P) Lending Market is growing due to increased digital adoption, regulatory support from the Reserve Bank of India (RBI), and rising demand for accessible credit among underserved populations.

 

According to TechSci Research report, “India Peer-to-Peer (P2P) Lending Market – By Region, Competition, Forecast & Opportunities, 2021-2031F”, the India Peer-to-Peer (P2P) Lending Market was valued at USD 16.74 Billion in 2025 and is expected to reach USD 38.18 Billion by 2031 with a CAGR of 14.78% during the forecast period. The India Peer-to-Peer (P2P) lending market has emerged as a transformative segment within the country’s fintech and financial services ecosystem. P2P lending platforms serve as digital marketplaces connecting individual borrowers directly with lenders, bypassing traditional financial institutions. This disintermediation allows for faster loan approvals, competitive interest rates, and increased financial inclusion for underserved segments. The P2P lending model in India is rapidly gaining traction due to rising smartphone penetration, digital infrastructure expansion, and growing demand for alternative credit solutions outside the conventional banking system.

The regulatory framework introduced by the Reserve Bank of India (RBI) has played a critical role in shaping the market’s growth trajectory. Since formal recognition of P2P lending platforms as Non-Banking Financial Companies, the RBI has continuously updated guidelines to ensure transparency, mitigate risks, and protect investors. These regulations include mandatory registration of platforms, limits on lenders’ aggregate exposure, escrow account requirements for fund transfers, and net worth certification for significant lenders. While these measures have tightened operational compliance, they have also boosted investor confidence, attracting more participants to the sector and encouraging platform innovation.

Consumer lending dominates the India Peer-to-Peer (P2P) Lending Market, accounting for a significant share of disbursed loans. Individual borrowers seeking personal loans for medical expenses, education, home renovation, or debt consolidation form the largest borrower base. However, the business lending segment is gradually growing, with micro, small, and medium enterprises (MSMEs) increasingly turning to P2P platforms for working capital and short-term financing needs. This shift is driven by MSMEs’ challenges in accessing formal credit due to lack of collateral, complex documentation, or slow loan processing in traditional banking channels. P2P lending’s flexibility and faster turnaround time offer an attractive alternative for these businesses.

Geographically, the North region of India stands out as the most dominant market for P2P lending platforms, driven by the presence of major metropolitan hubs such as Delhi, Gurugram, and Chandigarh. These cities boast higher digital literacy, internet penetration, and financial awareness, leading to greater adoption of fintech solutions including P2P lending. However, there is a significant push by platforms to expand into semi-urban and rural regions, where large populations remain underbanked or financially excluded. By leveraging mobile technology and vernacular language support, P2P platforms aim to bridge credit gaps and tap into the vast underserved customer base outside tier-1 cities.

The market growth is propelled by several key drivers. Increasing digital adoption and internet penetration have vastly expanded the addressable market for P2P lending platforms. India’s smartphone user base crossed 900 million in 2024, supported by affordable data plans and government initiatives such as Digital India. Concurrently, regulatory clarity from the RBI has provided much-needed assurance to lenders and borrowers about the safety and legitimacy of P2P platforms. Technological innovations, including the use of artificial intelligence (AI) and machine learning (ML) for credit scoring and fraud detection, have enhanced risk assessment and operational efficiency, enabling more accurate loan approvals. Additionally, rising demand for alternative credit sources—especially from individuals and MSMEs underserved by banks—fuels market expansion.

 

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The India Peer-to-Peer (P2P) Lending Market is segmented into type, borrower type and region.

Based on borrower type, the Small Business segment is the fastest-growing borrower type. While individual borrowers constitute the largest share due to consumer loans, small businesses especially micro, small, and medium enterprises (MSMEs) are increasingly leveraging P2P platforms for quick, collateral-free working capital and short-term loans. This growth is driven by MSMEs’ challenges in accessing traditional bank credit, the flexibility offered by P2P lending, and the rising focus on financial inclusion and support for entrepreneurship across India. Real estate borrowing through P2P remains relatively smaller and less prominent compared to the other two segments.

Based on region, South region of India is the fastest-growing market for India Peer-to-Peer (P2P) Lending Market. This growth is fueled by high digital adoption rates, increasing smartphone penetration, and greater financial literacy across states like Tamil Nadu, Karnataka, Andhra Pradesh, and Telangana. The region's robust startup ecosystem and thriving MSME base also drive demand for alternative financing options. Additionally, supportive government initiatives promoting digital payments and financial inclusion accelerate P2P lending adoption. With urban and semi-urban centers rapidly embracing fintech innovations, the South region is poised to lead the expansion of P2P lending platforms in India.

 

Major companies operating in India Peer-to-Peer (P2P) Lending Market are:

  • Transactree Technologies Private Limited (Lendbox)
  • Fairassets Technologies Private Limited (Faircent)
  • RNVP Technology Private Limited (i2ifunding)
  • Bridge Fintech Solutions Private Limited (Finzy)
  • Innofin Solutions Private Limited
  • Lendingkart Technologies Private Limited
  • Fintelligence Data Science Private Limited (RupeeCircle)
  • Fair Vinimay Services Private Limited
  • Etyacol Technologies Pvt. Ltd (Cashkumar)
  • NDX P2P Private Limited (LiquiLoans)

 

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“The India Peer-to-Peer (P2P) Lending Market is a dynamic and fast-growing sector that addresses critical gaps in the country’s financial landscape. Supported by favorable regulations, technological innovation, and rising demand for alternative credit, the market offers significant opportunities for borrowers, lenders, and fintech companies. However, managing regulatory compliance, credit risk, and customer trust will be essential to sustain long-term growth and unlock the sector’s full potential in promoting inclusive and accessible financing across India.” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

India Peer-to-Peer (P2P) Lending Market By Type (Consumer Lending, Business Lending), By Borrower Type (Individual, Small Business, Real Estate, Others), By Region, Competition Forecast & Opportunities, 2021-2031F, has evaluated the future growth potential of India Peer-to-Peer (P2P) Lending Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the India Peer-to-Peer (P2P) Lending Market.

 

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The India Peer-to-Peer (P2P) Lending Market is growing due to increased digital adoption, regulatory support from the Reserve Bank of India (RBI), and rising demand for accessible credit among underserved populations.

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