Saudi Arabia Travel & Tourism Market Grow with a CAGR of 10.90% through 2030F

The Saudi Arabia Travel & Tourism market is driven by Vision 2030 initiatives, infrastructure development, religious tourism, cultural diversification, increased investments, and growing domestic and international visitor demand.

According to TechSci Research report, “Saudi Arabia Travel & Tourism Market – By Region, Competition, Forecast & Opportunities, 2030F”, the Saudi Arabia Travel & Tourism market stood at USD 53.87 Billion in 2024 and is anticipated to grow USD 100.23 Billion by 2030 with a CAGR 10.90% during forecast period. The Saudi Arabia Travel & Tourism market is driven by the development of luxury resorts and entertainment destinations. As part of the Vision 2030 initiative, the Kingdom is investing heavily in creating world-class resorts and leisure hubs that cater to high-end tourists and diversify the tourism offering beyond religious travel. Projects such as The Red Sea Development, Qiddiya Entertainment City, and Amaala are designed to provide unique experiences combining luxury, adventure, and culture. These destinations attract affluent international travelers and boost the Kingdom’s competitiveness in the global tourism market. By expanding luxury accommodation options and entertainment facilities, Saudi Arabia aims to increase visitor spending, lengthen stays, and generate employment, thereby significantly contributing to economic diversification and sustainable tourism growth.

The Saudi Arabia Travel & Tourism market is primarily driven by the expansion of air connectivity and introduction of new airline routes, aligning with the Kingdom’s Vision 2030 objectives to diversify its economy and enhance global tourism appeal.Since the inception of the Saudi Air Connectivity Program (ACP) in 2021, the Kingdom has launched over 60 direct international routes, linking major cities such as Riyadh, Jeddah, and Dammam to destinations across Europe, Asia, and Africa. This strategic expansion facilitates seamless travel for both business and leisure tourists, boosting inbound tourism and supporting the growth of the hospitality sector. National carriers like Saudia and the upcoming Riyadh Air are central to this initiative. Saudia is set to introduce more than 10 new international destinations in 2025, enhancing its global network. Riyadh Air, backed by the Public Investment Fund, aims to operate flights to 100 destinations by 2030, positioning Riyadh as a regional aviation hub. This comprehensive approach to expanding air connectivity is instrumental in positioning Saudi Arabia as a premier global tourism destination, driving economic growth and fostering international relationships.

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The Saudi Arabia Travel & Tourism market is segmented into product/service offering, type, purpose of visit, tourist profile and region.

Based on the purpose of visit, the leisure & recreation segment is the fastest growing in the Saudi Arabia Travel & Tourism market, propelled by increasing domestic and international demand for diverse entertainment options. Under Vision 2030, the government has prioritized the development of large-scale leisure projects such as Qiddiya, The Red Sea Project, and NEOM, offering world-class entertainment, adventure, and cultural experiences. These initiatives attract families, young travelers, and affluent tourists seeking unique and engaging activities beyond traditional religious tourism. Also, improved infrastructure, growing disposable incomes, and a youthful population eager for modern recreational amenities further fuel this growth. The expansion of entertainment venues, theme parks, sports events, and cultural festivals is transforming Saudi Arabia into a vibrant leisure destination, significantly contributing to tourism revenues and supporting economic diversification efforts.

Based on the region, Eastern is the fastest-growing region in the Saudi Arabia Travel & Tourism market, driven by strategic investments and a rich cultural heritage. In 2024, the region welcomed over 19 million tourists, both domestic and international, with tourist spending reaching SAR 27.8 billion—a 27% increase from the previous year. Key developments include the approval of 17 new tourism projects valued at over SAR 12.7 billion, adding more than 2,200 hotel rooms to the region's hospitality sector. Notably, Al-Ahsa experienced a 500% growth in tourist numbers, attracting 3.2 million visitors in 2024. The Eastern Province's diverse offerings—from coastal attractions and cultural sites to modern infrastructure—position it as a premier destination, aligning with Saudi Arabia's Vision 2030 objectives to diversify the economy and enhance tourism

Major companies operating in the Saudi Arabia Travel & Tourism market are:

• Saudi Telecom Company
• Etihad Airways PJSC
• Al Riyadh Travel and Tourism Company
• Seera Group Holding Co
• Red Sea Global
• SIAD Holding Co
• Sana Tourism
• Zahid Travel Group
• Ace Travel Group
• Rezayat Group

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“The Saudi Arabia Travel & Tourism market is expected to grow in the future owing to the strategic marketing campaigns significantly enhancing the Kingdom’s global tourism visibility. Leveraging digital platforms, international partnerships, and targeted advertising, these campaigns showcase Saudi Arabia’s diverse attractions—from its rich cultural heritage and religious sites to luxury resorts and natural wonders. Initiatives like the “Visit Saudi” campaign have successfully raised awareness among global travelers, positioning the country as an emerging and attractive destination. Collaborations with major hospitality groups and participation in international travel expos further amplify Saudi Arabia’s presence on the world stage. These marketing efforts not only boost international arrivals but also stimulate domestic tourism, supporting the broader Vision 2030 goal of economic diversification and sustainable growth within the tourism sector", said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm."

"Saudi Arabia Travel & Tourism Market By Product/Service Offering (Ticket Reservation, Hotel Booking, Holiday/Tour Packages, Travel Insurance, Others), By Type (Domestic, Inbound, Outbound), By Purpose of Visit (Business, Leisure & Recreation, Education, Medical, Social Activity, Others), By Tourist Profile (Saudians, Foreign Nationals),By Region, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of Saudi Arabia Travel & Tourism market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the Saudi Arabia Travel & Tourism market.

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