Saudi Arabia Perfume & Deodorants Market Grow with a CAGR of 7.99% through 2030F
The Saudi Arabia Perfume & Deodorants market is driven by rising
disposable incomes, increasing youth population, and growing personal grooming
awareness.
According to
TechSci Research report, “Saudi Arabia Perfume & Deodorants Market – By
Region, Competition, Forecast & Opportunities, 2030F”, the Saudi Arabia Perfume &
Deodorants market stood at USD 2.51 Billion in 2024 and is anticipated to grow
USD 3.98 Billion by 2030 with a CAGR 7.99% during forecast period. The Saudi
Arabia Perfume & Deodorants market is driven by cultural and religious
significance. Fragrances have long been an integral part of daily life, social
customs, and religious practices in the Kingdom. Traditional scents like oud,
musk, and rose are deeply rooted in Arabian heritage and are commonly used during
prayer, social gatherings, and festive occasions. Perfume is considered a
symbol of personal cleanliness and hospitality, which aligns with Islamic
teachings that emphasize hygiene. Also, the act of wearing and gifting
fragrances holds cultural value, enhancing their demand across age groups and
genders. This deep-seated cultural affinity continues to shape consumer
preferences, fostering steady growth in the domestic fragrance market.
The Saudi Arabia
Perfume & Deodorants market is primarily driven by tourism and pilgrimage.
The influx of international visitors, particularly pilgrims to Mecca and
Medina, has led to increased demand for fragrances as souvenirs and gifts.
Pilgrims often purchase traditional scents like oud and musk, which hold
cultural and religious significance. The presence of duty-free shops at
airports and retail outlets in holy cities further boosts sales, offering a
wide range of perfumes to travelers. Also, Saudi Arabia's efforts to diversify
its economy through initiatives like Vision 2030 have expanded the tourism
sector, attracting more visitors and, consequently, increasing the consumption
of personal care products, including perfumes and deodorants. This growing
tourism and pilgrimage activity continues to drive the market's growth and
expansion.
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"Saudi Arabia Perfume & Deodorants Market”
The Saudi Arabia
Perfume & Deodorants market is segmented into type, packaging, category,
gender, distribution channel, and region.
Based on the type,
the perfumes segment is the fastest growing in the Saudi Arabia Perfume &
Deodorants market, primarily driven by the country's strong cultural affinity
for fragrances. In Saudi Arabia, perfumes are a symbol of luxury and personal
identity, with many consumers investing in high-end, premium fragrances. The
increasing demand for both traditional Arabic scents, like oud, and
international luxury perfumes reflects a growing preference for diverse
fragrance experiences. Also, the rise in disposable income, a young and
affluent population, and the booming retail industry have all contributed to
the segment’s growth. The expansion of e-commerce platforms and the
availability of exclusive fragrance brands have further fueled this trend,
making perfumes more accessible to a broader audience.
Based on the
region, Eastern is the fastest-growing region in the Saudi Arabia Perfume &
Deodorants market, driven by its dynamic and affluent consumer base, which has
a deep-rooted cultural appreciation for perfumes. This region, home to key
cities like Dammam and Khobar, sees a high demand for luxury and niche
fragrance brands, spurred by an increase in disposable income and an evolving
trend toward premium personal care products. The Eastern province’s rapid
urbanization, with an expanding retail sector and a surge in e-commerce
platforms, further enhances accessibility to both local and international
perfume brands. Also, the region’s proximity to key international trade routes
and a growing number of shopping malls have facilitated the influx of new
fragrance products, further fueling market growth.
Major companies
operating in the Saudi Arabia Perfume & Deodorants market are:
- Arabian
Oud
- L’Oréal S.A.
- Unilever Gulf FZE
- The Estée Lauder Companies
- Avon
- The Saudi Perfume & Cosmetics
Company (SPCCL)
- Helios Lifestyle Limited
- dsm-firmenich
- Ramsons Perfumes Private Limited
- Bella Vita Luxury
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“The Saudi
Arabia Perfume & Deodorants market is expected to grow in the future owing to the
strong presence of both local and international brands, catering to diverse
consumer preferences. Local brands like Abdul Samad Al Qurashi, Arabian Oud,
and Ajmal Perfumes have deep cultural roots, offering traditional Arabic scents
such as oud and musk, which resonate with Saudi consumers' heritage and
identity. These brands have expanded their reach through standalone stores and
e-commerce platforms, ensuring accessibility across the Kingdom. International
luxury brands, including Dior, Chanel, and Calvin Klein, have also established
a significant presence in Saudi Arabia. They cater to the growing demand for
premium fragrances among affluent consumers, offering products that blend Western
sophistication with Middle Eastern sensibilities. This fusion appeals to a
broad demographic, from millennials seeking unique scents to collectors
desiring exclusivity, said Mr. Karan Chechi, Research Director of TechSci
Research, a research-based management consulting firm.
"Saudi Arabia Perfume
& Deodorants Market By Type (Perfumes, Deodorants), By Packaging
(Below 50 ml, 50-100 ml, 101-150 ml, 151-200 ml, Above 200 ml), By Category (Mass,
Premium), By Gender (Unisex, Male, Female), By
Distribution Channel (Supermarkets & Hypermarkets, Apparel & Beauty
Stores, Specialty Stores Pharmacies, Online, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of Saudi
Arabia Perfume & Deodorants market and provides statistics &
information on market size, structure and future market growth. The report
intends to provide cutting-edge market intelligence and help decision makers
take sound investment decisions. Besides, the report also identifies and
analyzes the emerging trends along with essential drivers, challenges, and opportunities
in the Saudi Arabia Perfume & Deodorants market.
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