Press Release

Saudi Arabia Perfume & Deodorants Market Grow with a CAGR of 7.99% through 2030F

The Saudi Arabia Perfume & Deodorants market is driven by rising disposable incomes, increasing youth population, and growing personal grooming awareness.


According to TechSci Research report, “Saudi Arabia Perfume & Deodorants Market – By Region, Competition, Forecast & Opportunities, 2030F”, the Saudi Arabia Perfume & Deodorants market stood at USD 2.51 Billion in 2024 and is anticipated to grow USD 3.98 Billion by 2030 with a CAGR 7.99% during forecast period. The Saudi Arabia Perfume & Deodorants market is driven by cultural and religious significance. Fragrances have long been an integral part of daily life, social customs, and religious practices in the Kingdom. Traditional scents like oud, musk, and rose are deeply rooted in Arabian heritage and are commonly used during prayer, social gatherings, and festive occasions. Perfume is considered a symbol of personal cleanliness and hospitality, which aligns with Islamic teachings that emphasize hygiene. Also, the act of wearing and gifting fragrances holds cultural value, enhancing their demand across age groups and genders. This deep-seated cultural affinity continues to shape consumer preferences, fostering steady growth in the domestic fragrance market.

The Saudi Arabia Perfume & Deodorants market is primarily driven by tourism and pilgrimage. The influx of international visitors, particularly pilgrims to Mecca and Medina, has led to increased demand for fragrances as souvenirs and gifts. Pilgrims often purchase traditional scents like oud and musk, which hold cultural and religious significance. The presence of duty-free shops at airports and retail outlets in holy cities further boosts sales, offering a wide range of perfumes to travelers. Also, Saudi Arabia's efforts to diversify its economy through initiatives like Vision 2030 have expanded the tourism sector, attracting more visitors and, consequently, increasing the consumption of personal care products, including perfumes and deodorants. This growing tourism and pilgrimage activity continues to drive the market's growth and expansion.


Browse over xx market data figures spread through xx Pages and an in-depth TOC on "Saudi Arabia Perfume & Deodorants Market 


The Saudi Arabia Perfume & Deodorants market is segmented into type, packaging, category, gender, distribution channel, and region.

Based on the type, the perfumes segment is the fastest growing in the Saudi Arabia Perfume & Deodorants market, primarily driven by the country's strong cultural affinity for fragrances. In Saudi Arabia, perfumes are a symbol of luxury and personal identity, with many consumers investing in high-end, premium fragrances. The increasing demand for both traditional Arabic scents, like oud, and international luxury perfumes reflects a growing preference for diverse fragrance experiences. Also, the rise in disposable income, a young and affluent population, and the booming retail industry have all contributed to the segment’s growth. The expansion of e-commerce platforms and the availability of exclusive fragrance brands have further fueled this trend, making perfumes more accessible to a broader audience.

Based on the region, Eastern is the fastest-growing region in the Saudi Arabia Perfume & Deodorants market, driven by its dynamic and affluent consumer base, which has a deep-rooted cultural appreciation for perfumes. This region, home to key cities like Dammam and Khobar, sees a high demand for luxury and niche fragrance brands, spurred by an increase in disposable income and an evolving trend toward premium personal care products. The Eastern province’s rapid urbanization, with an expanding retail sector and a surge in e-commerce platforms, further enhances accessibility to both local and international perfume brands. Also, the region’s proximity to key international trade routes and a growing number of shopping malls have facilitated the influx of new fragrance products, further fueling market growth.


Major companies operating in the Saudi Arabia Perfume & Deodorants market are:

  • Arabian Oud
  • L’Oréal S.A.
  • Unilever Gulf FZE
  • The Estée Lauder Companies
  • Avon
  • The Saudi Perfume & Cosmetics Company (SPCCL)
  • Helios Lifestyle Limited
  • dsm-firmenich
  • Ramsons Perfumes Private Limited
  • Bella Vita Luxury


Download Free Sample Report

Customers can also request 10% free customization in this report.


“The Saudi Arabia Perfume & Deodorants market is expected to grow in the future owing to the strong presence of both local and international brands, catering to diverse consumer preferences. Local brands like Abdul Samad Al Qurashi, Arabian Oud, and Ajmal Perfumes have deep cultural roots, offering traditional Arabic scents such as oud and musk, which resonate with Saudi consumers' heritage and identity. These brands have expanded their reach through standalone stores and e-commerce platforms, ensuring accessibility across the Kingdom. International luxury brands, including Dior, Chanel, and Calvin Klein, have also established a significant presence in Saudi Arabia. They cater to the growing demand for premium fragrances among affluent consumers, offering products that blend Western sophistication with Middle Eastern sensibilities. This fusion appeals to a broad demographic, from millennials seeking unique scents to collectors desiring exclusivity, said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

"Saudi Arabia Perfume & Deodorants Market By Type (Perfumes, Deodorants), By Packaging (Below 50 ml, 50-100 ml, 101-150 ml, 151-200 ml, Above 200 ml), By Category (Mass, Premium), By Gender (Unisex, Male, Female), By Distribution Channel (Supermarkets & Hypermarkets, Apparel & Beauty Stores, Specialty Stores Pharmacies, Online, Others),  By Region, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of Saudi Arabia Perfume & Deodorants market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the Saudi Arabia Perfume & Deodorants market.


Contact Us-

TechSci Research LLC

420 Lexington Avenue, Suite 300,

New York, United States- 10170

M: +13322586602

Email: [email protected]

Website: www.techsciresearch.com

Relevant News