Australia Activewear Market to Grow with a CAGR of 5.11% through 2030

The Australia activewear market is driven by rising health consciousness, fitness trends, and athleisure fashion. Consumers prioritize comfort, performance, and sustainability, prompting brands to innovate with eco-friendly, stylish designs

According to TechSci Research report, “Australia Activewear Market – By Region, Competition, Forecast & Opportunities, 2030F”, the Australia Activewear market stood at USD 8.12 billion in 2024 and is anticipated to grow USD 10.91 billion by 2030 with a CAGR of 5.11% during forecast period. The Australia activewear market has evolved into a dynamic and rapidly growing segment within the country’s broader fashion and apparel industry. Fueled by rising health awareness, increased participation in fitness and sports activities, and a cultural shift toward comfort-driven clothing, activewear has become a staple in many Australians' wardrobes. What was once limited to gym and workout wear has now become mainstream everyday attire, merging fashion, function, and lifestyle. As a result, the activewear category now includes a wide array of apparel such as leggings, sports bras, tanks, joggers, and jackets designed to suit both performance and casual wear needs.

One of the key characteristics of the Australian activewear market is its alignment with the country's laid-back and outdoor lifestyle. The temperate climate and the population’s affinity for activities such as surfing, hiking, running, and yoga have created fertile ground for activewear brands to thrive. This environment has led to the emergence of numerous homegrown activewear brands, such as Lorna Jane, P.E Nation, and Nimble Activewear, which compete alongside international giants like Nike, Adidas, and Under Armour. These brands have established strong footholds by offering products that cater to Australian preferences, with a focus on breathable materials, vibrant designs, and multifunctional wearability.

Sustainability is emerging as a powerful trend within the Australian activewear market. Environmentally conscious consumers are seeking products made from recycled materials, ethical supply chains, and eco-friendly packaging. In response, brands are incorporating sustainable practices into their operations. Companies such as Team Timbuktu and Dharma Bums emphasize low-impact manufacturing and transparency, which resonates strongly with younger, climate-aware shoppers. This shift is not just a trend but a long-term direction, influencing product development, marketing, and brand identity across the market.

Despite its strong momentum, the market does face challenges. Intense competition from both local and international players puts pressure on pricing, innovation, and differentiation. Brands must constantly invest in design, marketing, and supply chain agility to stay ahead. Additionally, supply chain disruptions, especially those involving overseas manufacturing, have caused delays and cost fluctuations. Smaller players often struggle to manage these operational pressures. Furthermore, evolving consumer expectations around sustainability, inclusivity, and digital engagement require ongoing adaptation. Brands that fail to respond to these shifts risk falling behind in a market that is both fast-paced and highly scrutinized.

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The Australia Activewear market is segmented into product type, gender, distribution channel, and company.

Based on the distribution channel, the online segment is the fastest growing in the Australia activewear market, driven by increasing consumer preference for the convenience of e-commerce. With more Australians shopping from home, brands have rapidly expanded their digital presence, offering seamless online shopping experiences, easy returns, and virtual fitting rooms. E-commerce platforms provide wider access to a variety of activewear brands, catering to diverse customer needs. Social media marketing, influencer partnerships, and targeted online ads have also bolstered online sales. As digital-savvy shoppers continue to prioritize convenience and exclusive online offers, the online segment's growth is expected to accelerate further in the coming years.

Based on the region, The Australian Capital Territory (ACT) and New South Wales (NSW) are emerging as the fastest-growing regions in the Australian activewear market. This growth is driven by a combination of factors, including increasing health consciousness, active lifestyles, and a strong retail presence. In the ACT, the population has been expanding rapidly, with a growth rate of approximately 13% over the past three years. This growth is largely attributed to the prominent tertiary education sector and the influx of students seeking quality education opportunities. The ACT's residents are known for their active lifestyles, engaging in various physical activities such as cycling, running, and gym workouts. This trend has led to a heightened demand for activewear, with consumers seeking products that combine functionality with style.

Major companies operating in Australia Activewear market are:

• Adidas AG
• Nike, Inc.
• PUMA SE
• Columbia Sportswear Company
• VF Corporation
• PVH Corp.
• ASICS Corporation
• SKECHERS USA, Inc.
• Under Armour, Inc.
• Fila Holdings Corp.

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“The market is primarily driven by the growing emphasis on health and wellness. Australians are increasingly investing in healthier lifestyles, with gym memberships, boutique fitness studios, and outdoor exercise routines on the rise. This shift has fueled demand for stylish and functional activewear that supports a range of physical activities. At the same time, the athleisure trend—whereby activewear is worn in non-athletic settings such as social outings, work-from-home setups, or travel—has significantly expanded the customer base. Consumers now seek garments that offer comfort, style, and performance without compromising on aesthetics, pushing brands to innovate and diversify their offerings,” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

“Australia Activewear Market, By Product Type (Ready to Wear, Fashion Outer, Pants & T-Shirts, Rash Guard, Wet Suit & Swim Wear, Others), By Gender (Men, Women, Kids), By Distribution Channel (Offline, Online), By Region, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of Australia Activewear market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the Australia Activewear market.

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