Press Release

South America Rice Noodles Market to Grow with a CAGR of 12.32% through 2030

The South America Rice Noodles Market is driven by increasing demand for gluten-free and healthy food options, the growing popularity of Asian cuisine, and rising awareness of dietary preferences.


According to TechSci Research report, “South America Rice Noodles Market – By Country, Competition, Forecast & Opportunities, 2030F”, the South America Rice Noodles Market was valued at USD 172.45 Million in 2024 and is expected to reach USD 346.34 Million by 2030 with a CAGR of 12.32% during the forecast period. The South American rice noodles market has been experiencing steady growth, driven by changing consumer preferences, increasing awareness of dietary health, and growing demand for convenience foods. Traditionally a staple in Asian cuisines, rice noodles are becoming popular in South America due to the rise in the consumption of gluten-free and plant-based diets. As consumers are increasingly moving towards healthier, more sustainable food options, rice noodles are positioned as a viable alternative to wheat-based products. This market is particularly growing in countries like Brazil, Argentina, and Colombia, where Asian cuisines have gained widespread acceptance, and people are more willing to experiment with new ingredients and meals. Additionally, the growing trend of e-commerce is also playing a vital role in boosting the availability and reach of rice noodles, making them more accessible to consumers across the region.

Health and wellness trends are one of the key drivers behind the rise of rice noodles in South America. With the increasing number of individuals adopting gluten-free, low-calorie, and plant-based diets, rice noodles provide an appealing alternative to conventional pasta products. Rice noodles are naturally gluten-free, making them a popular choice among those with gluten sensitivities or those looking to reduce their gluten intake. As the awareness of health concerns continues to increase, more people are turning to rice noodles as a healthier option, contributing to their growing popularity. Furthermore, rice noodles are low in fat and provide essential carbohydrates, which makes them a favorable option for health-conscious consumers. With these health benefits, rice noodles are gaining traction not only in Asian-inspired dishes but also in local South American dishes that are being adapted to suit modern dietary needs.

The South American rice noodles market is poised for growth, supported by shifting dietary preferences, the increasing popularity of Asian cuisine, and the convenience offered by e-commerce. The demand for healthier, gluten-free alternatives, along with the expansion of the Asian food culture, provides a favorable environment for the growth of rice noodles. However, competition from other noodle varieties, along with supply chain challenges, remains an ongoing hurdle. The market's future success will largely depend on continuous innovation, consumer education, and the ability to adapt to changing consumer preferences. As the region increasingly embraces rice noodles, it is expected that the market will continue to expand, offering new opportunities for both local and international brands.


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The South America Rice Noodles Market is segmented into product type, distribution channel and country.

Based on the product type, Vermicelli is the fastest-growing segment in the South American rice noodles market, driven by its versatility and ease of preparation. As a thin, long noodle, vermicelli is widely used in both traditional and modern dishes, ranging from soups and salads to stir-fries and casseroles, making it a popular choice among consumers. The increasing preference for quick, convenient meal options, along with growing awareness of the benefits of rice noodles, is contributing to the rising demand for vermicelli. Additionally, its suitability for gluten-free and plant-based diets has further fueled its popularity, particularly among health-conscious consumers. The expanding availability of vermicelli through both traditional retail and e-commerce platforms has also supported its rapid growth in the region.

Based on country, Colombia is rapidly emerging as the fastest-growing market for rice noodles in South America. This growth is largely attributed to the rising demand for gluten-free and plant-based food options, as well as the increasing popularity of Asian cuisine among Colombian consumers. The market's expansion is further driven by the growing availability of rice noodles through supermarkets, convenience stores, and e-commerce platforms, making them more accessible to a broader audience. As urbanization increases and dietary preferences evolve, more Colombians are seeking convenient, healthy meal alternatives, contributing to the surge in rice noodle consumption. The country's dynamic food culture and changing eating habits position Colombia as the leading market for rice noodles in the region.

 

Major companies operating in the South America Rice Noodles Market are:

  • Thai President Foods Public Company Limited
  • Nongshim Co., Ltd.
  • Toyo Suisan Kaisha, Ltd.
  • Nasoya Foods USA, LLC
  • Nissin Foods Co., Ltd.
  • McCormick & Company, Inc.
  • Lotus Foods Inc.
  • Annie Chun’s, Inc.
  • Embridge Foods, Inc.
  • Natural Earth Products Inc.


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“The South American rice noodles market is driven by increasing health-consciousness, with more consumers opting for gluten-free and plant-based diets. The rising popularity of Asian cuisine in the region, especially in urban areas, also fuels growth. Additionally, the convenience of ready-to-cook meals and the expansion of e-commerce platforms contribute to the market's rise. Trends include innovations in product offerings, such as organic and non-GMO rice noodles, and the growing acceptance of rice noodles in local South American dishes. The market is also witnessing a shift toward sustainable and eco-friendly packaging, aligning with the broader environmental consciousness., “Said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

“South America Rice Noodles Market, By Product Type (Vermicelli, Stick, Wide, Others), By Distribution Channel (Online, Offline), By Country, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of South America Rice Noodles Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the South America Rice Noodles Market.

 

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South America Rice Noodles Market, By Product Type (Vermicelli, Stick, Wide, Others), By Distribution Channel (Online, Offline), By Country, Competition, Forecast & Opportunities, 2020-2030F

Consumer Goods and Retail | Apr, 2025

South America Rice Noodles Market was valued at USD 172.45 Million in 2024 and is expected to reach USD 346.34 Million by 2030 with a CAGR of 12.32% during the forecast period.

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