United States Culinary Tourism Market to Grow with a CAGR of 19.27% through 2030F

The United States Culinary Tourism Market is growing due to increased interest in food experiences, regional cuisine exploration, food festivals, and unique culinary events, attracting both domestic and international tourists.

According to TechSci Research report, “United States Culinary Tourism Market – By Region, Competition Forecast & Opportunities, 2020-2030F”, The United States Culinary Tourism Market was valued at USD 2.69 Billion in 2024 and is expected to reach USD 7.72 Billion by 2030 with a CAGR of 19.27% during the forecast period. The United States Culinary Tourism Market has been experiencing significant growth, fueled by evolving traveler preferences and the increasing importance of food experiences in travel planning. Culinary tourism, once considered a niche segment, has become a mainstream trend as travelers prioritize authentic, local, and immersive food experiences over traditional sightseeing activities. Across the U.S., food lovers are seeking out destinations where they can sample regional delicacies, participate in cooking classes, and learn about culinary traditions unique to each area. As a result, cities and rural regions alike are promoting their food scenes as key attractions, leading to a robust expansion of the culinary tourism industry.

The diversity of the American culinary landscape plays a crucial role in the market's growth. From Southern comfort food to West Coast organic cuisine, and from New England seafood to Midwest barbecue, each region offers distinct food traditions that appeal to a wide variety of tastes and preferences. Immigrant communities across the U.S. have also contributed to the dynamic culinary fabric, introducing travelers to international flavors without leaving the country. Food festivals, farmers' markets, food truck rallies, wine tastings, and farm-to-table experiences are increasingly popular among tourists seeking to engage deeply with the culture of a destination through its cuisine. This rising appetite for diverse food experiences has positioned culinary tourism as a powerful driver of local economies.

Technology has played a transformative role in the evolution of culinary tourism in the United States. Digital platforms, food apps, online reviews, and social media have enabled travelers to discover hidden culinary gems and plan food-centered trips with ease. Influencers and food bloggers have amplified the appeal of culinary destinations, while platforms like Instagram and TikTok have turned dining experiences into visually-driven adventures. Virtual food tours and online cooking classes, which surged during the pandemic, have introduced global audiences to American culinary traditions, building anticipation for in-person travel experiences. As connectivity continues to improve, technology is expected to remain integral to the growth and accessibility of culinary tourism across the country.

The impact of wellness and sustainability trends is also reshaping the United States Culinary Tourism Market. Health-conscious travelers are seeking organic, plant-based, and locally-sourced options, influencing both restaurants and tour operators to adapt their offerings. Culinary tourists today often look for experiences that emphasize ethical sourcing, zero-waste practices, and community support. Farm stays, vineyard tours, and foraging excursions are gaining popularity among those who wish to understand where their food comes from and how it is produced. This focus on sustainability not only meets consumer demand but also strengthens local food systems and supports small-scale farmers, ensuring that culinary tourism has a positive impact on both visitors and host communities.

The post-pandemic era has further accelerated changes in the culinary tourism landscape. Many travelers now prioritize personalized, small-group, or private culinary experiences over large tours to ensure safety and exclusivity. This has led to an increased demand for curated, bespoke food journeys tailored to individual tastes and dietary needs. Private cooking classes, exclusive chef’s table dinners, and custom food tours have grown in popularity, offering intimate and memorable experiences. Additionally, many destinations are collaborating with local chefs, farmers, and artisans to develop new culinary tourism products that cater to evolving consumer expectations for authenticity, quality, and unique storytelling.

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The United States Culinary Tourism Market is segmented into activity, booking mode, tourist type and region.

In the United States Culinary Tourism Market, Direct Travel has emerged as the fastest-growing segment. Travelers increasingly prefer to book their culinary experiences directly through official websites, restaurant portals, and local tour providers rather than relying on third-party platforms. This trend is driven by the desire for more personalized services, better deals, and clearer communication with experience providers. Direct booking allows travelers to customize their culinary itineraries, seek immediate confirmations, and build trust with local businesses. As culinary tourism continues to evolve, the convenience and authenticity offered by direct booking are making it the preferred choice for many food-focused travelers.

The West region has emerged as the fastest-growing segment in the United States Culinary Tourism Market. Known for its diverse food culture, farm-to-table movement, and renowned wine regions like Napa Valley, the West offers travelers a rich culinary experience. States such as California, Oregon, and Washington have become prime destinations for food lovers seeking unique dining experiences, farmers’ markets, wine tours, and food festivals. The growing popularity of sustainable and organic cuisine also fuels interest in the region. With its blend of innovation and tradition, the West continues to attract culinary tourists looking for authentic and memorable gastronomic adventures.

Major companies operating in United States Culinary Tourism Market are:

• Abercrombie & Kent USA, LLC
• Greaves Travel Ltd
• Taste Carolina Gourmet Food Tours
• Classic Journeys, LLC
• The FTC4Lobe Group
• The Travel Corporation
• Gourmet on Tour
• Culinary Adventures International
• Culinary Tours
• Butterfield & Robinson Inc.

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“The outlook for the United States Culinary Tourism Market appears bright. The continued blending of culinary exploration with cultural immersion ensures that food tourism remains a key component of the broader travel industry. As travelers increasingly seek experiences that are meaningful, educational, and connected to the local way of life, culinary tourism is poised to grow even more robustly. Destination marketing organizations, hospitality providers, and tourism boards are investing in culinary branding and experience development, recognizing food as a gateway to understanding and appreciating a region’s identity. Innovation, sustainability, and inclusivity will likely define the next chapter of culinary tourism, making it an exciting and dynamic market for years to come.” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

“United States Culinary Tourism Market By Activity (Food Festivals, Cooking Classes, Culinary Trails, Restaurants, Others), By Booking Mode (Direct Travel, Tour Operators, Online Travel Agencies), By Tourist Type (Existential, Experimental, Diversionary, Recreational), By Region, Competition Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of United States Culinary Tourism Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the United States Culinary Tourism Market.

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