Press Release

China Fragrance Market to Grow with a CAGR of 7.54% through 2030F

The China Fragrance Market is driven by the rising disposable incomes, urbanization, exposure to western culture, growing beauty consciousness, e-commerce expansion, and increasing demand for personalized scents.

According to TechSci Research report, “China Fragrance Market – By Region, Competition Forecast & Opportunities, 2020-2030F”, the China Fragrance Market was valued at USD 1.24 Billion in 2024 and is expected to reach USD 3.02 Billion by 2030 with a CAGR of 7.54% during the forecast period. The China Fragrance Market has seen significant growth over the past few years, driven by the influence of K-beauty (Korean beauty) and J-beauty (Japanese beauty). These beauty trends emphasize innovation, minimalism, and skin health, with fragrances playing an integral role in the overall experience. K-beauty has popularized fresh, clean, and floral scents, often incorporating natural ingredients like green tea and citrus. J-beauty, on the other hand, focuses on subtle, understated fragrances that complement the skincare routine. As Chinese consumers increasingly adopt these beauty standards, they seek similar fragrance profiles, creating a demand for light, refreshing, and skin-friendly scents. This growing affinity for K-beauty and J-beauty has encouraged local and international brands to tailor their products to these evolving preferences.

The China Fragrance market is driven by the rising celebrity endorsements, particularly among younger consumers who idolize public figures. Collaborations with well-known celebrities help fragrance brands gain credibility, build recognition, and enhance appeal. These endorsements often align a brand with the celebrity's image, creating an aspirational connection that resonates deeply with consumers. High-profile figures from entertainment, fashion, and sports lend their star power to fragrance brands, making them more desirable. As Chinese consumers increasingly seek products that reflect their social identity and status, celebrity-backed fragrances offer a way to connect with the latest trends. This strategy not only boosts product visibility but also drives emotional engagement, influencing purchasing decisions and fostering brand loyalty in a competitive market.


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The China Fragrance Market is segmented into type, application and region.

Based on the type, the natural segment is the fastest growing in the China Fragrance market driven consumer preference for natural ingredients is on the rise, with a growing number of Chinese consumers opting for fragrances that emphasize natural, sustainable components. The younger generation, particularly Gen Z, is also playing a significant role in market expansion, using fragrances as a form of self-expression.Also, there is an increasing interest in local and culturally resonant ingredients like pu’er tea and osmanthus, which appeal to national pride. E-commerce platforms, especially Tmall and Xiaohongshu, have accelerated the discovery and purchasing process, with influencer marketing influencing consumer behavior. These trends collectively contribute to the dynamic growth of the natural fragrance market in China.

Based on the region, South-Central is the fastest-growing region in the China Fragrance market, driven by rapid economic development, increasing disposable incomes, and shifting consumer preferences. Cities like Wuhan, Changsha, and Zhengzhou are experiencing urbanization, with a growing middle class seeking luxury and personal care products. As these urban centers expand, the demand for fragrances rises, fueled by a greater emphasis on self-care and personal grooming. E-commerce growth has also made fragrances more accessible to consumers across this region, further driving sales. Also, local fragrance brands that align with regional tastes and cultural nuances are gaining popularity, contributing to the overall market growth. These factors combine to make South-Central China a key driver in the country's fragrance market expansion.


Major companies operating in China Fragrance Market are:

  • L’Oréal S.A
  • Estée Lauder Inc.
  • Robertet SA
  • Iberchem S.A.U.
  • Mane SA
  • Fragrances UK Limited
  • Industrial Fragrances Ltd
  • UK Scent Ltd
  • Givaudan S.A
  • International Flavors & Fragrances Inc


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“The China Fragrance market is poised for continued growth driven by cultural shifts and the emergence of local fragrance brands. As Chinese consumers increasingly prioritize personal grooming and self-expression, fragrances have become a significant part of daily life. There is a growing trend of young consumers seeking unique, personalized scent experiences that align with their identities. This shift is encouraging local brands to innovate and create fragrances that resonate with domestic cultural preferences. These homegrown brands are embracing traditional Chinese ingredients while incorporating modern, international trends to cater to evolving tastes. As a result, local fragrance brands are gaining market share, offering more options and driving the expansion of the fragrance market in China. This cultural evolution fuels demand for diverse, locally inspired fragrances” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

China Fragrance Market By Type (Natural, Synthetic), By Application (Fine Fragrance, Cosmetics & Toiletry, Detergent, Household & Air Care, Tobacco, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of China Fragrance Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the China Fragrance Market.

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China Fragrance Market By Type (Natural, Synthetic), By Application (Fine Fragrance, Cosmetics & Toiletry, Detergent, Household & Air Care, Tobacco, Others), By Region, Competition Forecast & Opportunities, 2020-2030F

Consumer Goods and Retail | Apr, 2025

The China Fragrance Market is driven by the rising disposable incomes, urbanization, exposure to western culture, growing beauty consciousness, e-commerce expansion, and increasing demand for personalized scents.

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