Arts and Crafts Market to Grow with a CAGR of 8.8% through 2030

The global arts and crafts market is growing due to rising DIY culture, adult hobby adoption, eco-friendly material demand, digital commerce expansion, and increased creative expression for wellness and personalization.

According to TechSci Research report, “Arts and Crafts Market - Global Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030F”, the global arts and crafts market was valued at USD 47.21 Billion in 2024 and is expected to reach USD 78.31 Billion by 2030 with a CAGR of 8.8% during the forecast period. The global arts and crafts market is undergoing a dynamic transformation, fueled by evolving consumer lifestyles, increased awareness of mental well-being, and the broader acceptance of creative expression as a part of daily life. As people seek balance in increasingly digital and fast-paced environments, crafting offers a tactile and immersive escape, prompting both individuals and families to dedicate time and resources to creative activities. This resurgence is not just limited to hobbyists corporate wellness programs, educational institutions, and rehabilitation centres are incorporating crafts as tools for engagement and therapy. The growing inclination toward experiential and hands-on learning also reinforces demand, particularly among younger demographics, where arts and crafts are being reimagined as tools to enhance motor skills, focus, and self-confidence. Additionally, the influence of global design trends and seasonal demand tied to celebrations, gifting, and décor keeps the market active and evolving throughout the year.

However, the industry is not without its challenges. The lack of standardization in quality and pricing, especially across unorganized retail channels, poses hurdles for consumers and brands alike. Many small-scale artisans struggle with limited access to marketing tools, digital platforms, and distribution networks, restricting their ability to scale and compete with mass producers. Moreover, supply chain disruptions and rising raw material costs—particularly for specialty papers, textiles, and eco-friendly materials—can impact product availability and pricing stability. Intellectual property concerns, especially for independent artists and original design creators, further complicate commercialization efforts in an increasingly digital marketplace. Despite these roadblocks, the sector continues to show resilience and adaptability, with a strong undercurrent of innovation, collaboration, and cultural revival driving its sustained growth. As the global economy leans further into personalization, creativity, and sustainability, the arts and crafts market are well-positioned to expand its footprint across geographies and consumer segments.

Browse over xx market data Figures spread through xx Pages and an in-depth TOC on "Global Arts and Crafts Market.” 

The Arts and Crafts Market is segmented into Material, Target Audience, Distribution Channel and region.

Distribution channels for arts and crafts products are segmented into offline and online sales. Online Distribution is the fastest-growing segment and is gradually becoming the leading mode of access for many consumers. The expansion of e-commerce platforms, the convenience of home delivery, and the availability of a vast array of materials and kits have transformed the way people shop for crafting supplies. Online channels include e-commerce giants (Amazon, Flipkart), specialized craft marketplaces (Etsy, Michaels, Joann), D2C websites, mobile apps, and social commerce platforms. Consumers can now access tutorials, buy DIY kits, and even attend virtual workshops all from a single interface. Furthermore, the shift to digital commerce has lowered entry barriers for micro-entrepreneurs and hobbyists, giving rise to thousands of independent online craft stores globally. Subscription box models, influencer marketing, and targeted advertising based on consumer interests are further propelling this segment. The COVID-19 pandemic catalysed this transition to online shopping, and the behavioural shift is expected to remain permanent, especially among younger and digitally native consumers.

Based on region, Asia-Pacific is emerging as the fastest-growing region in the global arts and crafts market, fueled by rapid urbanization, rising disposable incomes, and a growing appreciation for creative hobbies across diverse age groups. Countries like China, India, Japan, and South Korea are witnessing a surge in demand for both traditional and contemporary crafts, supported by cultural heritage, vibrant festivals, and a young, digitally engaged population. In India, for example, government-led initiatives promoting local artisans and handicrafts under schemes like "Make in India" and "Vocal for Local" are revitalizing interest in indigenous arts. Meanwhile, the booming e-commerce ecosystem and mobile-first consumer behaviour in the region are accelerating access to craft supplies and virtual workshops. The popularity of social media platforms such as Instagram, Xiaohongshu, and YouTube has further encouraged creative content sharing, DIY trends, and peer-to-peer learning. As the region continues to blend traditional techniques with modern trends, it is positioned to become a global hub for innovative and culturally rich arts and crafts experiences.

Major companies operating in the global arts and crafts market are:

• Beifa Group
• Laizhou Zhonghe Arts and Crafts Co. Ltd.
• CREA INNOVATIONS
• Faber-Castell
• IG Design Group PLC
• Newell Brands
• Arteza
• Crayola LLC
• Epiphany Studios
• Asian Handicrafts Pvt. Ltd. 

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“A key trend in the arts and crafts market is arts and crafts are increasingly being recognized for their mental health and wellness benefits, leading to a surge in "therapeutic crafting" as a mainstream trend. Activities like knitting, coloring, pottery, and journaling are being embraced as forms of mindfulness and stress relief, particularly in the aftermath of the COVID-19 pandemic. Medical professionals and therapists are now recommending crafting as part of holistic mental health practices, and this has led to the rise of wellness-themed craft kits and community art therapy initiatives. Crafting is also being integrated into wellness retreats, senior care programs, and corporate team-building exercises. This emotional and psychological dimension adds significant value to the market, expanding its relevance beyond just a recreational pastime”, said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

"Arts and Crafts Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Material (Traditional Materials, Recycled and Upcycled Materials, Mixed Media), By Target Audience (Children’s Crafts, Adult Crafts), By Distribution Channel (Offline, Online), By Region & Competition, 2020-2030F”, has evaluated the future growth potential of global arts and crafts market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the global arts and crafts market.

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