Knitted Underwear Market to Grow with a CAGR of 4.8% through 2030

The global knitted underwear market is growing due to rising demand for comfortable, sustainable fabrics like bamboo and modal, expanding athleisure trends, and e-commerce growth, with performance wear and teen segments driving the fastest adoption.

According to TechSci Research report, “Knitted Underwear Market - Global Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030F”, the global knitted underwear market was valued at USD 25.43 Billion in 2024 and is expected to reach USD 33.69 Billion by 2030 with a CAGR of 4.8% during the forecast period The global knitted underwear market is experiencing robust growth, fueled by shifting consumer lifestyles and heightened demand for comfort-driven apparel. With remote work and hybrid lifestyles becoming the norm, consumers are increasingly prioritizing soft, breathable fabrics that offer all-day ease, driving sales of premium knitted options. The market is also benefiting from the rising influence of social media, where influencers and digital campaigns are reshaping purchasing behaviours, particularly among younger demographics seeking trendy yet functional intimate wear. Additionally, the growing acceptance of body positivity movements has expanded the market, with brands introducing extended size ranges and adaptive designs to cater to diverse body types.

However, the industry faces significant challenges, including volatile raw material costs and supply chain disruptions exacerbated by global trade uncertainties. Cotton price fluctuations and reliance on synthetic blends expose manufacturers to margin pressures, while sustainability regulations in key markets like Europe are forcing brands to rethink sourcing strategies. Another hurdle is the intense competition from both established players and agile DTC brands, compelling companies to accelerate innovation while maintaining affordability. Despite these obstacles, opportunities abound in emerging markets like Asia-Pacific, where rising disposable incomes and e-commerce penetration are unlocking new consumer segments. Brands that can balance cost efficiency with eco-conscious production and rapid digital adaptation are best positioned to capitalize on the market’s upward trajectory.

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 The Knitted Underwear Market is segmented into product type, material, age group and region.

Based on material the market include cotton, modal, bamboo fiber, wool, and blends. Cotton remains the most widely used material due to its softness, breathability, and hypoallergenic properties, making it ideal for everyday wear. Modal, a semi-synthetic fiber derived from beech trees, is gaining popularity for its silky texture, moisture-wicking ability, and biodegradability. Bamboo Fiber is celebrated for its eco-friendly properties, antibacterial nature, and thermal regulation, appealing to sustainability-conscious buyers. Wool, though niche, is preferred in cold climates for its insulating and moisture-managing qualities. Blends (such as cotton-spandex or polyester-elastane) are widely usd to enhance stretch, fit, and durability, especially in performance and shapewear segments. Cotton dominates the market due to its natural comfort, widespread availability, and consumer trust. It is the go-to choice for basic underwear, with brands offering organic cotton variants to cater to eco-conscious buyers. Bamboo fiber is experiencing the highest growth rate, fueled by the demand for sustainable and skin-friendly textiles. Its antibacterial properties, breathability, and minimal environmental impact make it a preferred alternative to synthetic fabrics. As consumers prioritize green products, bamboo-based underwear is rapidly expanding, particularly in premium and eco-branded segments.

Based on region, Asia-Pacific is the fastest-growing region in the knitted underwear market, fueled by rising disposable incomes, urbanization, and increasing awareness of intimate wear trends. China, India, and Japan are key contributors, with China leading in both production and consumption. The region’s growth is driven by a young, fashion-conscious population that is rapidly shifting from traditional undergarments to branded, comfortable knitted options. E-commerce platforms like Alibaba, Flipkart, and Shopee are accelerating market penetration, especially in emerging economies. Additionally, local brands such as MUJI (Japan) and BYD (China) are gaining traction alongside global players. APAC’s booming middle class, coupled with Western influences on fashion, positions it as the most dynamic and high-potential market for future growth.

Major companies operating in the global knitted underwear market are:

• HanesBrands Inc.
• adidas AG
• Macy’s Inc.
• PVH Corp.
• Jockey International, Inc.
• Giorgio Armani S.p.A.
• ExOfficio LLC
• Fruit of the Loom, Inc.
• Rupa & Company Limited
• Wolford AG

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“A key trend in the knitted underwear market is the increasing demand for gender-neutral and inclusive designs. Traditional distinctions between men’s and women’s underwear are blurring as brands embrace unisex styles that cater to diverse gender identities and body types. This shift is driven by changing societal norms, greater awareness of LGBTQ+ inclusivity, and consumer preferences for versatile, comfortable clothing. Brands are introducing adaptive underwear with features like seamless construction, stretchable fabrics, and adjustable fits to accommodate a broader audience. Additionally, marketing campaigns are becoming more inclusive, featuring models of different genders, sizes, and ethnicities. As younger generations, particularly Gen Z and millennials, prioritize self-expression and body positivity, the demand for non-binary and inclusive knitted underwear is expected to grow, pushing brands to innovate beyond conventional gendered product lines”, said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

Knitted Underwear Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Boxers, Briefs, Thongs, Boyshorts, Performance Underwear), By Material (Cotton, Modal, Bamboo Fiber, Wool, Blends ), By Age Group  (Children (0-12 years), Teenagers (13-19 years), Adults (20-40 years), Middle-aged (41-60 years), Seniors), By Region, & Competition, 2020-2030F”, has evaluated the future growth potential of global knitted underwear market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the global knitted underwear market.

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