Middle East & Africa Free-From Food Market to Grow with a CAGR of 8.95% through 2030

The Middle East & Africa free-from food market is growing rapidly, driven by rising health awareness, increasing food allergies, urbanization, and demand for gluten-free, dairy-free, and additive-free products

According to TechSci Research report, “Middle East & Africa Free-From Food Market – By Country, Competition, Forecast & Opportunities, 2030F”, the Middle East & Africa Free-From Food Market was valued at USD 1.77 billion in 2024 and is expected to reach USD 2.95 billion by 2030 with a CAGR of 8.95% during the forecast period. The Middle East and Africa (MEA) free-from food market is experiencing notable growth as consumers in the region become increasingly health-conscious and demand more food products that cater to their specific dietary needs. Free-from food products, which include gluten-free, dairy-free, sugar-free, and allergen-free options, are becoming more popular as individuals turn to these products to manage allergies, intolerances, and chronic health conditions such as diabetes and obesity. With the rise of modern lifestyles and changing dietary habits, the market is evolving to meet the growing demand for clean, natural, and healthy food alternatives.

One of the primary factors driving the MEA free-from food market is the increasing awareness about health and wellness. As more consumers in the region learn about the health risks associated with certain ingredients, there has been a marked shift toward healthier eating habits. For instance, gluten intolerance and lactose intolerance are prevalent in many parts of the MEA region, leading to an increased need for gluten-free and dairy-free alternatives. This shift in consumer preferences is particularly evident in urban centers where individuals are more likely to access information about nutrition and health, as well as a wider range of free-from food options. Additionally, the rise of chronic diseases such as obesity, heart disease, and diabetes in the region has led consumers to seek out food products that align with their health-conscious choices, creating opportunities for brands to offer specialized food alternatives.

In addition to health awareness and plant-based diets, the expansion of retail and online distribution channels is further fueling the growth of the free-from food market in the MEA region. Supermarkets, hypermarkets, and specialty stores are increasingly dedicating more shelf space to free-from food products, making it easier for consumers to find these items. Retail giants are recognizing the growing demand for such products and are responding by expanding their offerings. Moreover, the growth of e-commerce has made it possible for consumers in remote areas to access a variety of free-from food products through online platforms. This has expanded the market reach for both international and local brands, giving consumers more options and increasing the availability of these products. Subscription-based delivery services and online grocery shopping have become particularly popular in urban areas, where consumers seek convenience in their shopping experience.

Despite the market's growth, there are still several challenges that companies face in the MEA free-from food market. One of the most significant challenges is the relatively high cost of free-from food products. The production of these specialized food items often requires more expensive raw materials, processing techniques, and certifications, which results in higher retail prices. In many parts of the MEA region, particularly in developing economies, these products may not be affordable for a large portion of the population. Price sensitivity remains a barrier to market penetration, as many consumers continue to prioritize affordability over specialized dietary needs. To address this challenge, companies are exploring ways to reduce production costs, increase economies of scale, and introduce more affordable product ranges to cater to budget-conscious consumers.

Browse over xx market data Figures spread through xx Pages and an in-depth TOC on "Middle East & Africa Free-From Food Market” 

The Middle East & Africa Free-From Food market is segmented into type, end product, sales channel and country.

Based on the sales channel, the online segment is rapidly emerging as the fastest-growing channel in the Middle East & Africa (MEA) free-from food market. This growth is propelled by increasing internet penetration, smartphone adoption, and evolving consumer shopping behaviors. E-commerce platforms offer consumers the convenience of home delivery, a broader range of products, and the ability to compare prices and read reviews, all of which contribute to the segment's rapid expansion. The rise of online retailing is identified as a significant factor driving the growth of the free-from food market in the MEA region. As consumer preferences continue to shift towards online shopping, the online segment is poised to play a pivotal role in the MEA free-from food market's expansion.​

Based on country, the United Arab Emirates (UAE) stands as the fastest-growing region in the Middle East & Africa (MEA) free-from food market, propelled by a confluence of factors including rising health awareness, a diverse expatriate population, and a robust retail infrastructure. The nation's strategic position as a global trade hub facilitates the importation of a wide array of free-from products, catering to both local and international consumer demands. Additionally, the UAE's commitment to food security and sustainability initiatives further bolsters the availability and growth of free-from food options, solidifying its leadership in this market segment.​

Major companies operating in the Middle East & Africa Free-From Food Market are:

• Danone S.A.
• The Hain Celestial Group, Inc.
• General Mills, Inc.
• DR SCHÄR AG
• Orgran SA
• Hunter Foods Limited FZCO
• Flora Food Group
• GRUMA, S.A.B. DE C.V.
• Hunter Foods LLC
• Probios s.r.l. 

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“The key driver of growth in the MEA free-from food market is the rise of plant-based and vegan lifestyles. The growing trend of plant-based diets, often motivated by health, environmental, and ethical concerns, is driving demand for dairy-free, meat-free, and egg-free products. This trend is gaining traction not only in the more developed parts of the region but also among a younger, increasingly aware demographic that is looking for sustainable and cruelty-free food options. As plant-based diets gain popularity, there is a rising demand for plant-based substitutes for traditional dairy products, including plant-based milks, cheeses, and yogurts. These products naturally align with the free-from trend, providing a solution for consumers who are not only seeking to avoid allergens but also looking for alternative sources of protein and nutrients, “Said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

“Middle East & Africa Free-From Food Market, By Type (Gluten-Free, Dairy-Free, Allergen-Free, Other), By End Product (Bakery & Confectionery, Dairy Free Foods, Snacks, Beverages, Other), By Sales Channel (Supermarkets/Hypermarkets, Departmental Stores, Online, Others), By Country, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of Middle East & Africa Free-From Food Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the Middle East & Africa Free-From Food Market.

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