Press Release

Australia Alloy Wheels Market to Grow with a CAGR of 7.2% during the forecast period

The rising demand for lightweight components in automobiles, growing consumer interest in vehicle customization, and increased investments in performance upgrades are the factors driving the market in the forecast period 2026–2030.

 

According to TechSci Research report, “Australia Alloy Wheels Market - By Region, Competition, Forecast & Opportunities”, The Australia Alloy Wheels Market was valued at USD 646.4 Million in 2024 and is expected to reach USD 981.0 Million by 2030 with a CAGR of 7.2% during the forecast period. The demand for alloy wheels in Australia continues to grow as vehicle owners prioritize components that improve both performance and design. With their lightweight construction, alloy wheels offer better driving dynamics and fuel efficiency. These advantages are driving their installation across various vehicle types, appealing to performance-conscious and style-driven consumers alike.

The emphasis on personalized vehicle upgrades is encouraging more car owners to invest in custom wheel designs. Technological improvements in wheel casting and forging have made it possible to create durable, visually striking alloy wheels with complex finishes. Retail accessibility through digital platforms is also helping expand market reach, giving consumers more options and purchase flexibility.

Despite the positive trends, the market faces a few limitations. Rising raw material expenses and supply disruptions have increased manufacturing costs. Strict industry regulations and safety compliance requirements demand significant investments, which can deter smaller manufacturers. However, innovation in wheel designs and sustained consumer demand are expected to maintain the market’s growth trajectory.

 

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Australia Alloy Wheels Market Is Segmented by Material, Rim Size, Sales Channel, and By Region.

The Australia alloy wheels market is segmented by sales channel into OEM and aftermarket categories. The OEM segment involves the installation of alloy wheels during the vehicle manufacturing process. These wheels are engineered to match specific vehicle models and meet factory-set specifications, often designed for durability, consistency, and long-term performance. Automotive manufacturers source alloy wheels in bulk, ensuring uniformity and compatibility across their product lines. OEM wheels often prioritize meeting regulatory and safety standards while maintaining the brand's design aesthetics.

The aftermarket segment caters to consumers looking to upgrade or replace existing wheels post-purchase. This category includes a vast range of styles, finishes, and materials, allowing users to customize their vehicles according to their preferences. Whether for aesthetic enhancement, performance improvements, or wheel replacement due to damage, the aftermarket provides flexibility and diverse product options. Enthusiasts and daily drivers alike often turn to the aftermarket space to achieve a unique look or better performance. Retailers, both online and physical stores, play a key role in distributing aftermarket alloy wheels to individual consumers, garages, and customization centers.

The distinction between these channels lies in their target audiences and distribution methods. While OEM focuses on integration during production, the aftermarket thrives on consumer-driven demand post-sale, offering an avenue for personalization and upgrades.

In 2024, the fastest growing region in the Australia alloy wheels market is the Australia Capital Territory & New South Wales. This growth is supported by a strong automotive aftermarket culture, a high rate of vehicle ownership, and consumer willingness to invest in performance and aesthetic enhancements. The region's urban centers contribute significantly to demand, driven by consumer preferences for upgraded vehicle components and exposure to global automotive trends. Increasing disposable income and the popularity of vehicle modification in this region continue to influence the alloy wheel segment positively.


Major Market Players Operating in Australia Alloy Wheels Market Are:

  • OH Wheels Pty Ltd
  • CSA Alloy Wheels (Mullins Wheels Pty Ltd.)
  • Autocraze Pty Ltd
  • Speedy Wheels Australia Pty Ltd
  • Performance Wheels Australia Pty Ltd
  • King Wheels Australia Pty Ltd
  • Tempe Tyres Pty Ltd
  • Enkei Corporation
  • BBS Kraftfahrzeugtechnik AG
  • OZ S.p.A.


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The increasing demand for durable and high-performance alloy wheels, driven by the growth of the automotive, customization, and motorsports sectors, is fueling the expansion of the Australia Alloy Wheels Market. Manufacturers are focusing on lightweight, corrosion-resistant materials, advanced manufacturing techniques, and improved structural integrity to enhance vehicle performance and aesthetics. The rising adoption of electric and hybrid vehicles, coupled with tightening government norms on fuel efficiency and emissions, is encouraging the integration of technologically advanced wheel designs. As consumers and vehicle manufacturers continue to prioritize style, efficiency, and performance, the demand for next-generation alloy wheels is expected to grow steadily. This trend is anticipated to significantly support market growth in the coming years", according to Mr. Karan Chechi, Research Director at TechSci Research, a global management consulting firm.

Australia Alloy Wheels Market By Material (Aluminum, Magnesium, Others), By Rim Size (13–15 Inch, 16–18 Inch, 19–21 Inch, and above 21 Inch), Sales Channel (OEM and Aftermarket), and By Region, Competition Forecast & Opportunities, 2020-2030F”, assesses the market's future growth potential and provides data on market size, trends, and forecasts. It aims to offer comprehensive market insights, helping decision-makers make informed investment choices. The report also highlights emerging trends, key drivers, challenges, and opportunities in the Australia Alloy Wheels Market.

 

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Australia Alloy Wheels Market By Material (Aluminum, Magnesium, Others), By Rim Size (13–15 Inch, 16–18 Inch, 19–21 Inch, and above 21 Inch), Sales Channel (OEM and Aftermarket), By Region, Competition Forecast & Opportunities, 2020-2030F

Automotive | Aug, 2025

The rising preference for vehicle personalization, the demand for enhanced vehicle performance through weight reduction, and the growing adoption of electric vehicles are the factors driving the market in the forecast period 2026–2030.

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