United States Maternity and Personal Care Market to Grow with a CAGR of 4.33% through 2030F

United States Maternity and Personal Care Market is growing steadily, driven by increasing consumer awareness, rising disposable incomes, and a growing demand for high-quality products that support maternal health and wellness.

According to TechSci Research report, “United States Maternity and Personal Care Market – By Region, Competition Forecast & Opportunities, 2020-2030F”, the United States Maternity and Personal Care Market was valued at USD 7.61 Billion in 2024 and is expected to reach USD 9.78 Billion by 2030 with a CAGR of 4.33% during the forecast period. The United States maternity and personal care market is a rapidly evolving sector that encompasses a wide range of products designed to support the health, comfort, and well-being of expecting mothers. This market includes items such as skincare, hair care, baby care, health supplements, personal hygiene products, maternity clothing, and wellness solutions, all specifically tailored to meet the unique needs of pregnant women. The increasing awareness surrounding maternal health and wellness, combined with rising disposable incomes and evolving consumer preferences, has significantly driven the growth of this market. As more women prioritize self-care and health during pregnancy, there has been an increasing demand for products that are not only functional but also safe, natural, and effective.

As economic conditions improve, more families are able to invest in higher-quality maternity and personal care products. Expecting mothers are increasingly willing to spend on premium, high-quality items that offer enhanced comfort, safety, and convenience during pregnancy. This growing purchasing power has shifted consumer behavior, with more women opting for luxury or specialized products such as organic skincare, custom maternity wear, and health supplements that promise better performance and effectiveness. The willingness to invest in such products reflects a broader trend in the market, where consumers are prioritizing quality and health over cost when it comes to their maternity and personal care needs. This change in consumer behavior is a critical factor driving the demand for both high-end and niche maternity products in the U.S. market.

The widespread adoption of digital lifestyles, including e-commerce, social media, and the shift towards online shopping, has also played a crucial role in the growth of the maternity and personal care market in the U.S. Many expecting mothers now prefer the convenience of shopping for maternity products online, where they can compare prices, read customer reviews, and easily access a variety of products without leaving home. The COVID-19 pandemic accelerated this shift toward online shopping, with more consumers opting for home deliveries of maternity essentials such as prenatal vitamins, skincare products, and maternity wear. The e-commerce boom has allowed smaller and niche brands to reach a wider audience, breaking through the barriers of traditional retail channels. Additionally, the availability of subscription services for maternity and baby care products has further boosted online shopping trends, enabling mothers to receive regular deliveries of essential products at their convenience. As digital shopping continues to grow in popularity, the U.S. maternity and personal care market is expected to benefit from the continued expansion of e-commerce platforms.

The rise in awareness around maternal health and wellness has also prompted an increase in the number of specialty products designed for pregnant women. This includes items like maternity clothing and apparel, which are now being tailored to meet both comfort and style needs. Pregnant women are seeking functional yet fashionable clothing that accommodates their changing bodies while providing the support they need. As a result, maternity wear has evolved to offer a broader range of options, from comfortable, everyday wear to specialized pieces like nursing bras, maternity leggings, and post-pregnancy support garments. This shift toward more stylish and functional maternity wear has been complemented by the growing trend of athleisure, where women are choosing comfortable and versatile clothing for both pregnancy and post-pregnancy recovery. The increasing availability of trendy, high-quality maternity clothing has contributed to the overall growth of the maternity and personal care market, as expectant mothers seek out products that not only support their health and comfort but also enhance their personal style during pregnancy.

Browse over xx market data Figures spread through xx Pages and an in-depth TOC on "United States Maternity and Personal Care Market” 

The United States Maternity and Personal Care Market is segmented into product type, application, sales channel, and region.

Based on product type, Maternity clothing and apparel has emerged as the fastest-growing segment in the United States maternity and personal care market. The increasing demand for comfortable, stylish, and functional maternity wear has driven this growth, as expecting mothers seek clothing that accommodates their changing bodies while offering support and comfort. Maternity wear now includes a wide variety of options, from everyday essentials like leggings and dresses to specialized garments such as nursing bras and post-pregnancy recovery wear. As trends in fashion and comfort continue to evolve, maternity clothing has become an essential category in the broader maternity and personal care market.

Based on region, West region is emerging as the fastest-growing segment in the United States maternity and personal care market. This growth is attributed to a strong focus on health and wellness, with many consumers in the region prioritizing natural, organic, and eco-friendly products. The West is also home to a large, diverse population, with increasing numbers of expecting mothers seeking high-quality, specialized maternity products, such as skincare, maternity wear, and health supplements. Additionally, the region's robust e-commerce presence has made it easier for consumers to access a wide range of maternity and personal care items, driving further market expansion.

Major companies operating in United States Maternity and Personal Care Market are:

• Unilever PLC
• Amoralia
• Edgewell Personal Care
• Seraphine
• Kaya Ltd
• Destination Maternity Corporation
• Johnson & Johnson
• Mama Mio Inc.
• Jubiliant Ingrevea
• The Proctor & Gamble Company

Download Free Sample Report

Customers can also request for 10% free customization in this report.

“The United States Maternity and Personal Care Market is poised for continued growth, driven by ongoing trends in consumer behavior, technological advancements, and increasing awareness around maternal health. As more women prioritize their health and wellness during pregnancy, there will likely be a steady demand for specialized products that cater to their unique needs. Furthermore, the continued rise of e-commerce and the growing preference for natural, organic, and sustainable products will shape the future landscape of the market. Companies that can innovate, provide high-quality, safe products, and adapt to evolving consumer preferences will have a competitive edge in this growing sector.” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

“United States Maternity and Personal Care Market By Product Type (Skin Care, Hair Care, Baby Care, Health & Wellness, Personal Hygiene, Maternity Clothing and Apparel, Others), By Application (Pregnancy, Baby Care, General Wellness, Others), By Sales Channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmacies/Drugstores, Online, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of United States Maternity and Personal Care Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the United States Maternity and Personal Care Market.

Contact Us-

TechSci Research LLC

420 Lexington Avenue, Suite 300,

New York, United States- 10170

M: +13322586602

Email: [email protected]