Saudi Arabia Sports Equipment And Apparel Market to Grow with a CAGR of 4.8% through 2030

The Saudi sports equipment and apparel market is driven by Vision 2030 initiatives, rising health awareness, and e-commerce expansion. The Western Region leads, while the Eastern Region grows fastest, fueled by urbanization and female participation.

According to TechSci Research report, “Saudi Arabia Sports Equipment And Apparel Market – By Region, Competition, Forecast & Opportunities, 2030F”, Saudi Arabia Sports Equipment And Apparel Market was valued at USD 731.65 Million in 2024 and is expected to reach USD 969.33 Million by 2030 with a CAGR of 4.8% during the forecast period. The Saudi Arabia sports equipment and apparel market is witnessing dynamic growth, propelled by key drivers such as the government’s Vision 2030 initiative, which emphasizes sports development and a healthy lifestyle. Major investments in sports infrastructure, including stadiums, fitness centers, and women’s sports programs, are expanding market opportunities. The increasing popularity of international sporting events, such as the Saudi Pro League and Formula 1, is further fueling demand for branded athletic wear and equipment. Additionally, the rise of social media and influencer culture has amplified consumer interest in premium and trendy sportswear, particularly among the youth. The growing female participation in sports, supported by regulatory reforms, has unlocked a previously untapped market segment, driving sales of women’s activewear and fitness gear. 

However, the market faces challenges, including price sensitivity among a significant portion of the population, limiting the adoption of high-end products. Economic fluctuations and dependence on imports for premium brands also pose pricing and supply chain risks. Local manufacturers struggle to compete with global giants, leading to a market dominated by international players. Additionally, while e-commerce is expanding, logistical hurdles and a preference for in-store purchases in some regions slow down the digital transition. Despite these challenges, the market’s outlook remains positive, supported by rising health awareness, urbanization, and the country’s broader economic diversification efforts. The continued focus on sports as a key pillar of Saudi Arabia’s social and economic transformation ensures sustained growth in the coming decade.

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The Saudi Arabia Sports Equipment And Apparel market is segmented into product type, price range, and distribution channel.

The market is segmented into online and offline distribution channels, each with distinct growth drivers. Offline channels, including specialty sports stores, hypermarkets, and brand outlets, have traditionally dominated the market. Consumers in Saudi Arabia prefer in-store purchases due to the ability to try products before buying, especially for sports shoes and equipment requiring proper fit and functionality. Large retail chains like Sun & Sands Sports and regional distributors play a key role in this segment. Online channels, however, are the fastest-growing segment, driven by increasing internet penetration, smartphone usage, and the convenience of home delivery. E-commerce platforms like Noon, Amazon Saudi, and brand websites (Nike, Adidas) are gaining popularity, especially among younger consumers. The COVID-19 pandemic accelerated this shift, with more consumers opting for contactless shopping. While offline remains the leading segment due to cultural shopping preferences and trust in physical retail, online sales are expected to grow at a higher growth rate, supported by digital payment solutions, same-day delivery services, and aggressive online marketing by brands.

The Eastern Province, home to Dammam, Khobar, and Dhahran, is the fastest-growing market due to rapid urbanization, a young population, and increasing female participation in sports. The region’s strong expatriate presence and proximity to Bahrain enhance demand for international sportswear brands. Initiatives like the Saudi Games and the Diriyah E-Prix have spurred interest in fitness and sports, while new fitness chains and women-only gyms drive apparel sales. The Eastern Province also benefits from industrial and economic diversification, leading to higher disposable incomes and greater spending on sports gear. With ongoing developments like King Salman Energy Park (SPARK), the region is poised for sustained growth in the sports retail sector.

Major companies operating in Saudi Arabia Sports Equipment And Apparel market are:

• DRH Sports
•  Formative Sports
• Flush Fashion KSA
• Magic Sports
• Nayef Sports
• Jadawel International Group
• Sportone
• AAA Sports
• Al-Othaim Markets
• Ajlan & Brothers

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“In recent years, while international brands dominate the Saudi sports market, there is a noticeable rise in homegrown brands catering to local preferences. Saudi consumers are increasingly supporting domestic companies that offer culturally relevant designs, such as modest activewear for women and sportswear tailored to the region’s climate. Brands like Talah (a Saudi modest activewear label) and Tawazon (a fitness apparel brand) are gaining traction by blending performance with cultural aesthetics. Government initiatives like Saudi Made and incentives for local manufacturing further empower these businesses”, said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

"Saudi Arabia Sports Equipment and Apparel Market, By Product Type (Sports Equipment, Sports Apparel), By Distribution Channel (Online, Offline), By Price Range ( Mass-Market/Affordable, Mid-Range, Premium), By Region, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of Saudi Arabia Sports Equipment and Apparel market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the Saudi Arabia Sports Equipment And Apparel market.

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