Online Beauty And Personal Care Market to Grow with a CAGR of 11.8% through 2030

The online beauty and personal care market is growing due to rising e-commerce adoption, demand for sustainable and premium products, AI-driven personalization, influencer marketing, and expanding men’s grooming segments, driven by tech innovation and shifting consumer preferences.

According to TechSci Research report, “Online Beauty And Personal Care Market - Global Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030F”, the global online beauty and personal care market was valued at USD 58.13 Billion in 2024 and is expected to reach USD 113.51 Billion by 2030 with a CAGR of 11.8% during the forecast period. The global online beauty and personal care market is experiencing robust growth, driven by increasing internet penetration, smartphone adoption, and the rising influence of social commerce. Consumers are increasingly shifting to online platforms for their beauty purchases, attracted by the convenience of home delivery, access to a wider product range, and the ability to compare prices and reviews. The growing millennial and Gen Z demographic, with their preference for digital shopping and subscription-based models, is further fuelling market expansion. Additionally, the pandemic accelerated the adoption of e-commerce in this sector, as consumers sought contactless shopping experiences. Brands are leveraging augmented reality (AR) and artificial intelligence (AI) for virtual try-ons and personalized recommendations, enhancing customer engagement and driving sales. 

However, the market faces challenges, including the prevalence of counterfeit products, which erode consumer trust and brand reputation. Data privacy concerns and cybersecurity risks associated with online transactions also pose significant hurdles. Furthermore, the highly competitive landscape requires brands to continuously invest in digital marketing and customer retention strategies, increasing operational costs. Supply chain disruptions and logistical inefficiencies in certain regions can impact product availability and delivery times, affecting customer satisfaction. Despite these challenges, the market is poised for sustained growth, supported by technological advancements, the rise of direct-to-consumer (DTC) brands, and increasing demand for sustainable and clean beauty products. Brands that prioritize authenticity, seamless digital experiences, and eco-friendly offerings are likely to gain a competitive edge in this dynamic market.

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The Online Beauty And Personal Care Market is segmented into product type, gender, nature and region.

Based on the nature segment divides the market into organic and conventional beauty and personal care products. Conventional products still dominate due to their affordability and widespread availability. However, the organic segment is the fastest-growing, driven by increasing consumer preference for clean, chemical-free, and eco-friendly products. Rising concerns over synthetic ingredients, parabens, and sulfates have boosted demand for organic and natural formulations. Brands are responding by obtaining certifications (like USDA Organic, COSMOS, and Ecocert) and emphasizing sustainability in packaging and sourcing. The shift toward green beauty is particularly strong in North America and Europe, where consumers prioritize transparency and ethical consumption.

Based on region, Asia-Pacific is the fastest-growing region in the online beauty and personal care market, fueled by rising disposable incomes, increasing internet accessibility, and a booming youth population. Countries like China, South Korea, and Japan are at the forefront, with strong beauty cultures and a preference for K-beauty and J-beauty trends. China, in particular, leads in e-commerce adoption, with platforms like Alibaba’s Tmall and JD.com offering live-streaming shopping and gamified promotions. India is another high-growth market, driven by expanding digital payment systems and the rise of homegrown DTC brands. The region’s growth is also attributed to the popularity of social commerce, where platforms like Instagram, TikTok (Douyin), and WhatsApp facilitate beauty product discovery and purchases. Affordable pricing, localized product offerings, and rapid delivery services further accelerate market expansion in Asia-Pacific.

Major companies operating in the global online beauty and personal care market are:

• Johnson & Johnson
•  Unilever PLC
•  Kao Corporation
•  Beiersdorf AG
•  Henkel AG & Co. KGaA
•  Revlon Inc.
•  The Estee Lauder Companies Inc.
•  Avon Products Inc.
•  LOREAL S. A.
•  Reckitt Benckiser Group PLC.

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“A key trend in the online beauty and personal care market is the men’s grooming segment is growing rapidly, driven by increasing male interest in skincare, haircare, and wellness products. Traditional gender norms are fading, leading to a surge in gender-neutral and inclusive beauty brands. Online retailers are curating dedicated sections for men’s grooming, offering products like beard oils, anti-aging creams, and cleansers tailored to diverse needs. Additionally, brands are adopting unisex marketing strategies, appealing to a broader audience that values simplicity and efficacy over gendered packaging. The rise of male influencers and digital advertising campaigns targeting men has further normalized self-care routines. As societal attitudes evolve, the demand for inclusive and specialized men’s grooming products will continue to expand, shaping the future of the online beauty market“, said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

"Online Beauty And Personal Care Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Makeup and color cosmetics, Skin and sun care products, Hair care products, Deodorants and fragrances, Others), By Gender  (Women, Men, Unisex), By Nature  (Organic, Conventional), By Region & Competition, 2020-2030F”, has evaluated the future growth potential of global online beauty and personal care market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the global online beauty and personal care market.

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