India Wine Market to Grow with a CAGR of 10.30% through 2030

India wine market is expanding due to rising disposable incomes, evolving consumer preferences, and increasing urbanization as well as domestic production is growing, with premium and imported wines gaining traction among affluent consumers and millennials

According to TechSci Research report, “India Wine Market – By Region, Competition, Forecast & Opportunities, 2030F”, the India Wine market stood at 226.21 million in 2024 and is anticipated to grow USD 406.08 million by 2030 with a CAGR 10.30% during forecast period. The India wine market has witnessed significant growth in recent years, driven by evolving consumer preferences, rising disposable incomes, and increasing awareness of wine culture. Traditionally dominated by spirits and beer, India’s alcoholic beverage market is gradually embracing wine, with urban consumers showing a keen interest in premium and imported varieties. The rise of wine tourism, improved distribution channels, and innovative marketing strategies by domestic wineries have further fueled the sector’s expansion. While challenges such as high import duties and complex regulations persist, the growing demand for wine among millennials, women, and health-conscious consumers is reshaping the landscape of the industry.

One of the key trends shaping the India wine market is the growing preference for premium wines. As consumers become more educated about wine varieties, brands, and pairings, they are willing to spend more on high-quality wines, both domestic and imported. The increasing number of wine-tasting events, vineyard tours, and fine-dining experiences has further enhanced the perception of wine as a sophisticated beverage.

Additionally, the demand for organic and sustainable wines is gaining traction, with consumers looking for healthier and eco-friendly options. Indian wineries, such as Sula Vineyards, Fratelli Wines, and Grover Zampa, are responding to this shift by launching organic wine ranges and adopting sustainable winemaking practices.

Another significant trend is the rise of e-commerce and digital sales channels. While liquor sales in India are highly regulated, many states have started allowing online alcohol delivery, making it easier for consumers to purchase wine from the comfort of their homes. The convenience of digital platforms, coupled with attractive discounts and home delivery options, has significantly boosted wine sales. Moreover, the introduction of innovative packaging formats, such as wine-in-a-can by Sula Vineyards, reflects the industry's adaptability to changing consumer lifestyles and preferences.

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The India Wine market is segmented into product type, color, sales channel, and company.

Based on the sales channel, the on-premises segment is the fastest-growing segment in the India wine market, driven by the rising popularity of wine in restaurants, bars, hotels, and fine-dining establishments. Urban consumers are increasingly choosing wine for social gatherings, corporate events, and celebrations, boosting demand. The hospitality industry's expansion, especially in metro cities, further accelerates this trend. Wine-pairing experiences, curated wine lists, and increasing wine awareness contribute to higher sales in on-premises venues. Additionally, the rise of wine tourism and tasting events at vineyards enhances consumer engagement, making on-premises consumption a key driver of India’s evolving wine culture.

Based on the region, the South region is the fastest growing in the India wine market, driven by increasing wine consumption in cities like Bengaluru, Hyderabad, and Chennai. The region benefits from a strong wine culture, a growing base of young professionals, and a thriving hospitality sector. Karnataka, a major wine-producing state, supports growth through favorable policies and emerging vineyards in Nandi Hills. Rising disposable incomes, expanding fine-dining experiences, and increasing consumer awareness further fuel demand. Additionally, the presence of domestic wineries and wine tourism initiatives contributes to the South's rapid expansion as a key market for wine consumption in India.

Major companies operating in India Wine market are:

• Radico Khaitan Limited (Magic Moments)
• The Absolut Company AB
• Diageo India
• Noblewood Limited (Beluga)
• Bacardi India Private Limited (Eristoff)
• Campari India Private Ltd (Skyy Wine)
• Hermes Distelliery Private Limited (Red Bliss)
• Wine-Searcher Limited
• Modi Illva India Pvt. Ltd.
• Hound Technologies Private Limited (Barfecto)

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“The rising disposable incomes and urbanization have led to an increase in aspirational consumption, with more Indians exploring wine as a sophisticated alternative to hard liquors. The influence of Western lifestyles, international travel, and exposure to global culinary trends have contributed to wine gaining popularity, particularly among young professionals and women. The health-conscious shift in consumer preferences has also boosted wine consumption. With increasing awareness of the antioxidant and heart health benefits of wine, particularly red wine, more Indian consumers are opting for it as a healthier alternative to spirits and beer. This trend is especially noticeable among millennials and working professionals who seek a more refined drinking experience,” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

"India Wine Market By Product Type (Still Wine, Sparkling Wine, Fortified Wine & Vermouth), By Color (Red Wine, Rose Wine, White Wine), By Sales Channel (Liquor Stores, On-Premises, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of India Wine market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the India Wine market.

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