India Perfumes & Deodorants Market to Grow with a CAGR of 11.54% through 2030F
The India Perfumes & Deodorants Market is growing due to
rising disposable incomes, increasing personal grooming awareness,
urbanization, e-commerce expansion, influencer marketing, premium fragrance
demand, and a growing preference for long-lasting and natural scents.
According
to TechSci Research report, “India Perfumes & Deodorants Market – By Region, Competition, Forecast & Opportunities, 2020-2030F”, the India Perfumes &
Deodorants Market was
valued at USD 1540.32 Million in 2024 and is expected to reach USD 2965.62
Million by 2030 with a CAGR of 11.54% during the forecast period. The India
perfumes and deodorants market has witnessed significant growth in recent
years, driven by increasing consumer awareness of personal grooming, rising
disposable incomes, and evolving lifestyle preferences. As more people
prioritize hygiene and fragrance as essential aspects of their daily routine,
the demand for deodorants and perfumes has surged across urban and semi-urban
regions. The market is highly diverse, ranging from mass-market deodorants to
premium and luxury perfumes. International brands like Axe, Nivea, and Chanel,
alongside domestic players such as Fogg, Engage, and Bella Vita Organic, are
competing to capture a larger share. Additionally, aggressive marketing
campaigns, celebrity endorsements, and online retail expansion have further
accelerated the market's growth, making fragrances more accessible to consumers
across different income segments.
The key driver of the Indian fragrance
market is the increasing preference for long-lasting and premium scents. While
deodorants remain the dominant segment due to their affordability and
widespread usage, the demand for high-quality perfumes has grown among young
professionals and urban consumers. This trend is fueled by exposure to global
beauty and fashion trends, easy access to international brands through
e-commerce, and the rising popularity of niche fragrances. Indian consumers are
becoming more discerning, seeking unique, signature scents that reflect their
personality.
The future of the India perfumes and
deodorants market remains promising, with increasing consumer inclination
toward premium, long-lasting, and natural fragrances. The demand for
alcohol-free, herbal, and sustainable perfumes is expected to rise as health-conscious
consumers seek eco-friendly alternatives. As urbanization and disposable
incomes continue to grow, fragrance brands will focus on innovation,
personalized experiences, and digital transformation to stay competitive. The
expansion of organized retail and the continued dominance of e-commerce will
further shape the industry, making premium and niche fragrances more accessible
across different regions.
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" India Perfumes & Deodorants Market”
The India
Perfumes & Deodorants Market is segmented into product type, sales channel,
and regional distribution.
Based
on product type, perfumes
are the fastest-growing segment in the India perfumes and deodorants market.
While deodorants dominate in terms of volume due to affordability and daily
use, perfumes are witnessing higher growth rates driven by increasing consumer
preference for premium, long-lasting, and personalized fragrances. Rising
disposable incomes, exposure to global brands, and the growing popularity of
niche and luxury scents are fueling this shift. Additionally, the expansion of
e-commerce and influencer-driven marketing has made premium perfumes more
accessible, further accelerating their demand.
Based on region, West India is the fastest-growing
region in the perfumes and deodorants market, driven by rapid urbanization,
rising disposable incomes, and a strong consumer focus on personal grooming.
Cities like Mumbai, Pune, and Ahmedabad are major hubs for premium fragrance
consumption, fueled by exposure to global brands and lifestyle trends. The
region has a well-developed retail infrastructure, including malls, specialty
stores, and an expanding e-commerce presence, making premium and niche fragrances
more accessible. Additionally, West India's hot and humid climate increases the
demand for deodorants and long-lasting perfumes.
Major companies
operating in India Perfumes & Deodorants Market are:
- Vini
Cosmetics Private Limited
- ITC
Limited
- Nivea
India Private Limited
- Hindustan
Unilever Limited
- Emami
Limited
- J.K
Helene Curtis Limited
- McNroe
Consumer Products Private Limited
- Godrej
Consumer Products Limited
- Marico
Limited
- Wipro
Consumer Care & Lighting
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“The India perfumes and deodorants market
is driven by rising disposable incomes, increasing personal grooming awareness,
urbanization, and expanding e-commerce. Consumers are shifting towards premium,
long-lasting, and natural fragrances, influenced by global trends and celebrity
endorsements. Online retail is the fastest-growing segment, offering
convenience, discounts, and subscription-based fragrance services. The demand
for alcohol-free, herbal, and sustainable perfumes is also increasing as
health-conscious consumers seek eco-friendly alternatives.”
said Mr. Karan Chechi, Research Director of TechSci Research, a research-based
management consulting firm.
“India Perfumes &
Deodorants Market By Product Type (Deodorants, Perfumes), By Sales Channel
(Supermarkets/Hypermarkets, Specialty Stores, Online, Others), By Region,
Competition, Forecast & Opportunities, 2020-2030F”,
has evaluated the future growth potential of India Perfumes & Deodorants
Market and provides statistics & information on market size, structure and
future market growth. The report intends to provide cutting-edge market
intelligence and help decision makers take sound investment decisions. Besides,
the report also identifies and analyzes the emerging trends along with
essential drivers, challenges, and opportunities in the India Perfumes &
Deodorants Market.
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