Middle East & Africa Lipstick Market to Grow with a CAGR of 5.8% through 2030
The MEA lipstick market
is driven by rising disposable incomes, urbanization, e-commerce growth, and
product innovation. The MEA lipstick market offers significant opportunities
for brands adapting to evolving consumer preferences and technological
advancements.
According to
TechSci Research report, “Middle East & Africa Lipstick Market - By Country, Competition
Forecast & Opportunities, 2030F”, the Middle East & Africa lipstick market
was valued at USD 1083.40 Million in 2024 and is expected to reach USD 1519.51 Million
by 2030 with a CAGR of 5.8% during the forecast period. The
market is characterized by increasing participation from both international and
regional cosmetic brands, which are keen to tap into the diverse consumer base
across the region. Factors such as improved retail infrastructure, the growing
influence of fashion and beauty bloggers, and the rising number of beauty trade
shows are expanding market opportunities. Additionally, the influence of
Western beauty trends, combined with a rich tapestry of cultural aesthetics
unique to the region, is creating demand for innovative product formulations
and varied shade ranges that cater to local skin tones. An
emerging driver of growth is the increasing number of working women, which has
significantly boosted demand for premium beauty products, including
high-quality lipsticks. Furthermore, the rising adoption of skincare-infused
lip products, which offer both cosmetic appeal and health benefits, is creating
a niche market segment. Consumer inclination toward multifunctional beauty
products that combine style, and nourishment reflects the market’s maturity and
growing sophistication. However, the market faces several challenges. One
notable hurdle is the fragmented retail landscape in many African countries,
which complicates supply chain logistics and distribution strategies for
brands. Informal markets still dominate in some areas, making it difficult for
organized players to establish consistent market presence. Additionally, local
economic disparities mean that while some regions are ready for high-end luxury
products, others remain price-sensitive, requiring brands to offer affordable
yet high-quality alternatives.
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" Middle East& Africa Lipstick Market”
The Middle East
& Africa Lipstick Market is segmented into product type, distribution
channel and countries.
Based
on product type, gloss lipsticks are emerging as the fastest-growing segment in
the MEA region. This resurgence of gloss can be attributed to changing consumer
preferences, innovations in product formulations, and evolving beauty trends. In
contrast to the understated matte look, gloss lipsticks offer a shiny,
reflective finish that creates the illusion of fuller lips. The trend toward
glossy, dewy makeup looks is gaining traction globally, and the MEA market is
no exception. Shiny lips are increasingly seen as youthful and vibrant, making
gloss a popular choice among younger consumers and social media influencers. One
of the key factors driving the growth of gloss lipsticks is their moisturizing
formulation. Unlike matte lipsticks, which can sometimes be drying, gloss
lipsticks often contain hydrating ingredients like oils, vitamins, and natural
extracts that nourish the lips. In the MEA region, where dry and arid climates
prevail, consumers are particularly drawn to products that help maintain
moisture and prevent chapping. Gloss lipsticks offer versatility in
application. They can be worn alone for a subtle, natural look or layered over
matte lipsticks to add dimension and shine. This flexibility allows consumers
to experiment with different styles and finishes, appealing to beauty
enthusiasts who enjoy customizing their makeup looks.
Based
on country, the United Arab Emirates (UAE) has
emerged as the fastest-growing market for lipsticks in the Middle East and
Africa (MEA) region, driven by a combination of economic prosperity, a diverse
expatriate population, and a thriving beauty culture. As a global hub for
luxury retail and fashion, the UAE’s beauty industry has witnessed rapid
expansion, with lipsticks becoming one of the most sought-after cosmetic
products. One of the key factors behind this growth is the country’s high
disposable income and consumer willingness to spend on premium beauty products.
Cities like Dubai and Abu Dhabi have become hotspots for luxury brands, with
global giants like MAC, Fenty Beauty, and Huda Beauty launching exclusive
collections tailored to local preferences. The influx of tourists and
expatriates has further diversified beauty standards, creating demand for a
wide range of lipstick shades, textures, and formulations that cater to
different skin tones and styles. The UAE’s tech-savvy population has also fuelled
growth through the rapid adoption of e-commerce and digital beauty innovations.
Augmented Reality (AR)-powered virtual try-ons and influencer-driven marketing
campaigns on platforms like Instagram and TikTok have significantly influenced
purchasing decisions, especially among younger consumers. The rising preference
for sustainable and cruelty-free cosmetics has driven brands to introduce
eco-friendly packaging and vegan formulations, aligning with the global shift
toward conscious consumerism. Government initiatives aimed at supporting retail
expansion and promoting women’s participation in the workforce have further
boosted demand for personal care products like lipsticks. With its cosmopolitan
consumer base, dynamic retail landscape, and increasing focus on luxury and
innovation, the UAE is set to continue leading lipstick market growth in the
MEA region.
Major companies
operating in the Middle East & Africa lipstick market are:
- Parfums Christian Dior SA
- CHANEL
- Revlon
- The Estee Lauder Companies Inc.
- L'Oreal SA
- Shiseido Co Ltd
- Coty Inc
- Beiersdorf AG
- Unilever PLC
- Procter & Gamble Co
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“A key trend in
the lipstick market is
Growing environmental
awareness among consumers in the MEA region is pushing beauty brands toward
more sustainable practices. Consumers, particularly millennials and Gen Z, are
increasingly concerned about the environmental impact of their purchases and are
favouring brands that demonstrate a commitment to sustainability. Companies are
adopting biodegradable materials, reusable containers, and minimalistic
packaging designs to reduce waste. Brands like Lush and The Body Shop have
already set benchmarks by offering refill stations and recyclable packaging. Consumers
are also demanding transparency about the sourcing of raw materials, especially
ingredients like palm oil, mica, and shea butter. Brands that work with local
communities, ensure fair trade practices, and minimize environmental impact
gain trust and loyalty from eco-conscious consumers. “Said Mr. Karan Chechi, Research Director of TechSci Research, a
research-based management consulting firm.
"Middle East & Africa
Lipstick Market, By Distribution Channel (Departmental/ Grocery Stores, Multi
Branded Retail Stores, Online, Supermarkets/Hypermarkets, Exclusive Retail
Stores, Others), By Product Type (Gloss, Matte, Others), By
Country, Competition Forecast & Opportunities 2020-2030F”,
has evaluated the future growth potential of Middle East & Africa lipstick market
and provides statistics & information on market size, structure and future
market growth. The report intends to provide cutting-edge market intelligence
and help decision makers take sound investment decisions. Besides, the report
also identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities in the Middle East & Africa lipstick market.
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