Cold-Pressed Juice Startup, Fresh Food Concepts Pvt Ltd., Raises Funding

India: Fresh Food Concepts Pvt Ltd, which sells cold-pressed juices under the Juice Up brand has secured USD2 million funding from angel investors Siddhartha Gupta and Ashvin Chadha.

The company, as per a press statement, will utilize the capital mainly to upgrade its production facility and enhance its sales and distribution network. The company is gearing up to reach a sale point of 75,000 bottles per month. The company was launched in November 2014 and claims that its ready-to-drink beverages contain no preservatives, additives or sugar. Its flagship brand Juice Up is available in six flavours—Red-E-Steady, Melony, 24 Carrot, Anarkali, Green Mile and Hello Yello.

Apart from serving its clients through monthly subscription model, the fresh juices are also available at over 250 locations including premium modern trade chains, hotels, restaurants, QSRs, cafés and entertainment venues across Delhi NCR. Juice Up competes with the likes of Mumbai-based counterparts Raw Pressery, Juicifix and JusDivine, and Delhi-based Antidote.

According to TechSci Research, the market for cold pressed juices in India is highly underpenetrated and has a high potential in major cities in India, the company must focus on increasing its product awareness to increase its presence in Indian market. The company has been focusing on Delhi NCR region which has a high potential as the region’s market is currently untapped.

According to a recent report published by TechSci Research, “Global Cold Pressed Juices Market By Nature, By Type, By Point of Sale, Competition Forecast and Opportunities, 2012-2022”, global market for cold pressed juices is anticipated to grow at a CAGR of over 10% during 2016–2022, on account of increasing online presence of major cold pressed juice manufacturers and shifting focus of manufacturers towards organic fruits and vegetables to extract cold pressed juices. North America dominated global market for cold pressed juices, followed by Europe due to high awareness levels among consumers in these regions about advantages of cold pressed juices. Further, PepsiCo’s Naked Juice, Hain Celestial’s BluePrint, Starbuck’s Evolution Fresh, Suja Life, Liquiteria, etc., are few of the major companies offering cold pressed juices across the globe. Growing demand for cold pressed juices from these companies can be attributed to their vast product offerings and robust distribution network. Moreover, entry of new players, supported by the ever-growing efficient supply chain network and technological advancements are projected to drive growth in the global cold pressed juice market in the coming years.