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BPL Launches Smart Television

BPL announces its foray into smart television business

India: BPL, a Consumer electronics maker has announced its foray into smart televisions and has launched 4K models, under new Stellar range. The company has introduced 43-inch 4K LED TV, which would price around USD610, the aggressive pricing set by the company would hit the Indian and Chinese brands. Further, the company has plans to launch complete smart television portfolio in various sizes in the coming three months. The model has been launched through Flipkart. 

The company has plans and is working on few ideas that will alter TV viewing experience of the consumers. Last year, the company returned to consumer durables business by foraying into LED televisions and sold more than 70,000 television sets in the first year. The entry of BPL into smart television will take the fight with Indian brands like Micromax and Chinese rival Le Eco who are launching televisions at aggressive pricing. 

TechSci Research depicts that from luxury to basic necessity, television has now become an integral part of the day to day life. BPL’s foray into smart television segment is expected to benefit the company as the company is planning to cater the lower price range segment. India television market has seen numerous technological advancements starting from cathode ray tube displays to flat panel displays. Increasing disposable income along with growing middle class population, and rising number of nuclear family are expected to boost the television market of India in the coming years. Moreover, with increasing focus of companies on innovations, excellent distribution channels and easy availability at every nook and cranny parts of the country.

According to a recent report published by TechSci Research, “India Television Market Forecast & Opportunities, 2011–2021”, the television market in India is anticipated to cross USD 9 Billion by the end of 2021. LED TV segment dominated the country’s television market in 2015, and the segment is anticipated to maintain its dominance over the next five years as well. LED televisions are energy efficient due to the implementation of various dimming technologies which save power, or technology that turns off LED television, when not in use. Moreover, LED television provides better High Definition (HD) picture quality and refresh rate, in comparison to CRT and Plasma televisions. In 2015, south region was the largest demand generating region of televisions, followed by west region. Few of the leading players operating in India television market include Panasonic, Videocon, Sony, LG, and Samsung, among others.

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