Middle East & Africa Instant Noodles Market to Grow with a CAGR of 6.8% through 2030

The Middle East & Africa’s instant noodles market is witnessing a rapid growth is driven by urbanization, a growing working population, and evolving consumer preferences for convenient and affordable meals.

According to TechSci Research report, “Middle East & Africa Instant Noodles Market- By Country, Competition Forecast & Opportunities, 2030F”, Middle East & Africa Instant Noodles Market was valued at USD 58.43 Billion in 2024 and is expected to reach USD 86.71 Billion by 2030 with a CAGR of 6.8% during the forecast period. The Middle East & Africa (MEA) instant noodles market is undergoing significant transformation, shaped by a mix of socio-economic shifts and operational hurdles. A burgeoning young population with increasing exposure to global food trends has fuelled the adoption of instant noodles as a convenient and versatile meal option. Rising urbanization and dual-income households are pushing demand for time-saving food solutions, while manufacturers are responding with tailored offerings that cater to diverse cultural and dietary preferences. Despite this momentum, the market faces considerable challenges.

Supply chain inefficiencies, particularly in rural and remote areas, hamper consistent product availability and distribution, while fluctuating import costs and currency instability further strain operational margins. Additionally, the region’s strong inclination toward traditional meals presents a barrier to widespread acceptance, requiring significant investment in marketing to drive cultural integration. Health concerns, such as high sodium content and the perception of instant noodles as overly processed, also pose a challenge, with consumers increasingly favouring healthier, natural alternatives. Manufacturers are addressing these challenges by innovating with non-fried and fortified noodles while leveraging sustainable practices to align with global environmental priorities. Overall, while the market’s potential is immense, its growth hinges on balancing convenience with health and cultural resonance, alongside overcoming logistical and economic barriers.

Browse over xx market data Figures spread through xx Pages and an in-depth TOC on "Middle East & Africa Instant Noodles Market.” 

The Middle East & Africa Instant Noodles market is segmented into type, packaging, sales channel, countries and companies.

Based on packaging, cup noodles are the fastest-growing packaging format in the MEA region. The increasing urban population and the rising number of young professionals and students who prioritize convenience are driving this growth. Cup noodles are highly portable and easy to consume, making them an ideal choice for on-the-go lifestyles. This segment benefits from the growing trend of ready-to-eat meals in metropolitan areas such as Dubai, Riyadh, and Nairobi. Innovative packaging designs and eco-friendly materials further enhance the appeal of cup noodles, particularly among environmentally conscious consumers.

Based on sales channel, the online sales channel is experiencing the fastest growth in the MEA instant noodles market, driven by increasing internet penetration, smartphone usage, and the rise of e-commerce platforms. The COVID-19 pandemic further accelerated the adoption of online grocery shopping, with consumers preferring the convenience and safety of home delivery. Platforms like Noon, Jumia, and Amazon have significantly boosted the online availability of instant noodles, often offering competitive pricing and discounts. Digital marketing, influencer campaigns, and targeted advertisements on social media platforms have further enhanced the visibility and appeal of instant noodles among tech-savvy and younger audiences.

Based on region, Saudi Arabia is the fastest-growing market for instant noodles in the MEA region. The country’s rapid urbanization, increasing expatriate population, and growing affinity for international cuisines have contributed to the surge in demand. The government’s Vision 2030 initiative, which promotes modernization and lifestyle improvements, has also spurred changes in consumer eating habits. Cup noodles are particularly popular in Saudi Arabia, driven by the convenience factor and the younger population’s preference for quick meal solutions. The rise of e-commerce platforms in the country has further accelerated the market's growth.

Major companies operating in Middle East & Africa Instant Noodles market are:

• Nestle SA
• Nissin Foods Holdings Co.Ltd.
• PT Indofood CBP Sukses Makmur Tbk
• Acecook Vietnam Joint Stock Company
• Toyo Suisan Kaisha,Ltd.
• Ottogi Corporation
• Samyang Foods Co.Ltd.
• Uni-President Enterprises Corporation
• Mamee-Double Decker (M) Sdn Bhd
• KOKA Pte Ltd

Download Free Sample Report

Customers can also request for 10% free customization in this report.

“As health awareness continues to grow in the MEA region, there is an increasing demand for healthier and premium instant noodle options. Consumers are looking for products that not only provide convenience but also align with their nutritional and dietary needs. This has led to the introduction of non-fried noodles, low-sodium variants, and noodles made from whole grains, quinoa, or millet. Fortified noodles enriched with vitamins, minerals, and proteins are also gaining popularity, particularly in markets where malnutrition and dietary deficiencies are prevalent. The rise of premium products reflects a shift in consumer behaviour, especially among middle- and upper-income groups. These consumers are willing to pay a premium for instant noodles that offer superior quality, unique flavours, or health benefits. For example, organic noodles and gluten-free options are being marketed as high-end products catering to niche but growing segments of health-conscious and affluent consumers “. Said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

"Middle East & Africa Instant Noodles Market, By Packaging (Cups, Packets), By Type (Fried, Non-fried), By Sales Channel (Supermarket/Hypermarket, Convenience Stores, Online, Others), By Country, Competition Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of Middle East & Africa Instant Noodles market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the Middle East & Africa Instant Noodles market.

Contact Us-

TechSci Research LLC

420 Lexington Avenue, Suite 300,

New York, United States- 10170

M: +13322586602

Email: [email protected]

Website: www.techsciresearch.com