Follow-On Milk Formula Market Grow with a CAGR of 4.87% through 2030F

The global Follow-On Milk Formula market is expected to grow in the future owing to the increasing parental awareness, rising health concerns, urbanization, working mothers, and the need for nutritional support during infant growth stages.

According to TechSci Research report, “Follow-On Milk Formula Market – Global Industry Size, Share, Trends, Competition Forecast & Opportunities, 2020-2030F”, the global Follow-On Milk Formula market stood at USD 45.87 billion in 2024 and is expected to grow USD 58.01 billion by 2030 with a CAGR of 4.87% during the forecast period. The global Follow-On Milk Formula market is experiencing significant growth owing to the increasing number of working mothers, which boosts the demand for convenient and nutritious feeding options. Rising awareness about infant nutrition, particularly in developing countries, has also fueled the demand for high-quality formula. Also, advancements in formula formulations, incorporating ingredients like DHA, probiotics, and prebiotics, cater to the growing consumer desire for functional and health-enhancing products. The availability of specialized formulas for babies with allergies, lactose intolerance, or other health concerns has further expanded the market, making follow-on milk formulas a preferred choice for many parents.

The global Follow-On Milk Formula market is expected to grow in the future owing to the increasing adoption of technology in product development and consumer engagement. With advancements in research and technology, manufacturers are now able to create more specialized and nutritionally tailored formulas. This includes formulas enhanced with functional ingredients like prebiotics, probiotics, DHA, and omega-3 fatty acids to support infants' immune systems, brain development, and gut health. Also, the rise of digital platforms and mobile apps has allowed parents to access expert advice and track their baby's nutritional progress, further influencing purchasing decisions. The growing trend toward e-commerce also facilitates the direct-to-consumer sales model, providing parents with convenient access to a wide range of follow-on milk formula options. As parents seek better transparency, brands are increasingly focusing on clean-label products with clear ingredient lists, driving growth in the market. 

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The global Follow-On Milk Formula market is segmented into form, packaging type, distribution channel, and region.

Based on the distribution channel, the online segment is the fastest growing in the global Follow-On Milk Formula market, driven by the increasing shift toward digital shopping and convenience. E-commerce platforms offer parents the ability to easily compare different products, read reviews, and access a broader range of brands and formulations than traditional retail stores. Also, the online market provides better pricing options, exclusive deals, and home delivery services, making it particularly attractive to busy parents. The COVID-19 pandemic further accelerated this trend, with many consumers turning to online platforms for safe, contactless shopping. This growth is expected to continue as e-commerce becomes more integrated into daily life.

Based on the region, Asia-Pacific is the fastest-growing region in the global Follow-On Milk Formula market, driven by increasing urbanization, rising disposable incomes, and a growing middle class. As more parents in countries like China, India, and Southeast Asia embrace formula feeding due to busy lifestyles, the demand for convenient and nutritious infant products has surged. Also, increasing awareness of the importance of early childhood nutrition and advancements in healthcare are fueling market growth. With a rising number of working mothers and improved access to healthcare, the demand for follow-on milk formula continues to expand, making Asia-Pacific a key growth region in the market.

Major companies operating in the global Follow-On Milk Formula market are:

• Nestle S.A.
• Danone S.A.
• Kendal Nutricare
• Holle Baby Food AG
• France Lait
• Nature One Dairy Pty Ltd.
• AGRANA Beteiligungs-AG
• Lactalis Nutrition Santé
• Abbott Laboratories
• HIPP International

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“The global Follow-On Milk Formula market is being fueled by the growing focus on sustainability and eco-conscious consumerism. As environmental concerns rise, parents are increasingly seeking formula brands that prioritize eco-friendly production methods and sustainable packaging. Manufacturers are responding by adopting recyclable, biodegradable, or plant-based packaging materials to appeal to this environmentally aware demographic. Also, there is a growing demand for formulas made with sustainably sourced ingredients, such as organic and non-GMO options. This trend reflects the broader shift toward sustainable consumption, influencing purchasing decisions and contributing to market growth in the follow-on milk formula sector", said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

'Follow-On Milk Formula Market – Global Industry Size, Share, Trends, Opportunity and Forecast, By Form (Powder, Liquid), By Packaging (Bottles, Pouches), By Distribution Channel (Supermarket & Hypermarket, Convenience Store, Specialty Stores, Online, Others), By Region & Competition, 2020-2030F”, has evaluated the future growth potential of global Follow-On Milk Formula market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the global Follow-On Milk Formula market.

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