Playing Cards Market to Grow with a CAGR of 6.8% through 2029
The
global playing cards market is driven by the proliferation of game cafes, the
influence of social media, and the growing popularity of card games.
According to TechSci
Research report, “Playing Cards Market - Global Industry Size, Share,
Trends, Competition Forecast & Opportunities, 2029F”, the global playing
cards market was valued at USD 29.89 Billion in 2023 and is expected to reach
USD 44.36 Billion by 2029 with a CAGR of 6.8% during the forecast period. The global playing cards market is experiencing steady
growth, supported by key drivers and emerging trends that appeal to both
traditional players and new demographics. One major driver is the resurgence of
interest in traditional and recreational games, fueled by a nostalgia-driven
cultural revival. This trend is especially prominent in North America and
Europe, where card games are increasingly viewed to foster social interactions
and create shared experiences, often as part of a larger digital detox
movement.
Customization
has become a key trend, with brands offering personalized card decks featuring
custom artwork, themes, or branding options. This trend is popular among
millennials and Gen Z, who value unique and tailored experiences, whether for
personal use or as gifts. Additionally, the rise of e-commerce has expanded
accessibility, allowing consumers worldwide to explore and purchase diverse and
exclusive decks. Technological innovations, such as augmented reality (AR)
integrated cards, also contribute to the market's appeal. AR cards create
interactive experiences by overlaying virtual elements, thus blending the
digital and physical worlds. This appeals to younger audiences and brings
novelty to traditional gameplay. Furthermore, the card games industry benefits
from increased awareness of mental health, as playing cards are seen as a
relaxing, social, and cognitive activity. Together, these drivers and trends continue
to shape the global playing cards market, making it a dynamic and evolving
industry.
Browse over xx
market data Figures spread through xx Pages and an in-depth TOC on
"Global Playing Cards Market.”
The global playing
cards market is segmented into material type, card size, distribution channel, region,
and company.
The playing
cards market is segmented based on distribution channel into online and offline.
The online segment of the playing cards market is emerging as the
fastest-growing sector, driven by digital convenience, expanded accessibility,
and diverse customization options. With more consumers shifting to online
shopping, brands are increasingly focusing on digital channels to market, sell,
and distribute their products. E-commerce platforms and dedicated websites
allow consumers to browse extensive collections of playing cards, including
unique designs and limited editions, all from the comfort of home. Customization is
a significant driver in this segment. Many online platforms now offer options
for personalized decks, catering to specific customer preferences such as
custom artwork, names, or branding for special occasions. This trend aligns
with the broader demand for unique and personalized products, which has been
bolstered by online tools enabling easy customization. Furthermore, social
media and influencer marketing have amplified the visibility of these unique
decks, often driving traffic directly to online stores. Online-exclusive
promotions, such as limited-time discounts and bundled offers, also attract
customers who might otherwise not consider traditional playing cards. As a
result, the online segment has established itself as an efficient and
accessible avenue for consumers and brands alike, fueling the rapid expansion
of the playing cards market.
Major companies
operating in the global playing cards market are:
- Cartamundi
Services NV
- Ningbo Three A
Group Co., Ltd
- Ellusionist.com, LLC
- Games Workshop
Limited
- The Walt Disney Company
- NECA/WizKids LLC
- Grey Fox Games
- Tennent
Caledonian Breweries UK Ltd
- LongPack Games
- Nintendo Co., Ltd.
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“A trend in the playing cards market is the rise of eco-friendly and sustainable card decks, driven by increased consumer awareness of environmental issues. Many brands are now producing cards made from recycled materials, biodegradable paper, and eco-friendly inks, responding to the demand for products with lower environmental impacts. This shift is particularly appealing to environmentally conscious consumers who seek sustainable alternatives in everyday products. Some companies are even introducing decks with packaging made from recyclable or minimal materials, promoting a completely eco-friendly gaming experience. Additionally, carbon-neutral production processes are being adopted by several brands, appealing to eco-focused consumers. This trend aligns well with younger generations, particularly millennials and Gen Z, who prioritize sustainability in their purchasing decisions. By emphasizing green manufacturing practices, the playing cards market is adapting to changing consumer values and setting itself apart as an industry capable of innovation in product sustainability.“. Said Mr. Karan Chechi, Research Director of TechSci Research, a
research-based management consulting firm.
"Playing Cards Market –
Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By
Material Type (Paper Playing Cards, Plastic Playing Cards), By Card Size
(Regular Size Cards, Jumbo Size Cards), By Distribution Channel (Online,
Offline), By Region & Competition, 2019-2029F”, has evaluated
the future growth potential of global playing cards market and provides
statistics & information on market size, structure and future market
growth. The report intends to provide cutting-edge market intelligence and help
decision makers take sound investment decisions. Besides, the report also
identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities in the global playing cards market.
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