Industry News

YC Rubber Co. (North America) LLC to Expand Duraturn Tire Line

United States: YC Rubber Co. (North America) LLC recently launched the Travia M/T tires and Travia A/T tires to its already existing Duraturn product line in North America.

As per the company officials, the Travia M/T tire with its deep tread blocks and shoulder lugs has the capability to deliver maximum off-road traction. Besides that, it also has additional resistance to cuts and abrasions and provides better off-road performance.

Moreover, the Travia M/T tire would be available in nine varied sizes, namely, 31x10.50R15LT OWL, 33x12.50R18LT, 33x12.50R20LT, 35x12.50R20LT LT245/75R16, LT265/75R16, LT285/75R16 OWL, LT265/70R17 OWL and LT285/70R17 OWL.

Whereas, the Travia A/T tire under Duraturn line of YC Rubber Co., is a premium light truck tire that has the capability to deliver extra long mileage as well as quiet performance on the road while running, with traction in off-road conditions. Moreover, the Travia A/T tire is backed by the feature of 50,000 mile limited tread wear warranty.

As per Ken Coltrane, Vice President of Duraturn Tires, “Our dealers have been getting great results with the Travia H/T, so we’re thrilled to expand the Travia lineup to include all terrain and mud traction light truck tires. This has been an excellent year for the Duraturn brand in the U.S. with an ever expanding network for distributors and dealers, combined with good feedback from consumers."

As per TechSci Research, by launching new tire sizes for the entire North American market, the YC Rubber Co. (North America) LLC, which does not rank among the prominent tire players of the United States, is likely to infuse sale of its products at a regional level, with a wider consumer base in North America. Eventually, this factor is expected to generate sales for the company at a larger scale in the entire region in coming years.

According to a recent report published by TechSci Research, “United States Tire Market Forecast & Opportunities, 2021’’, demand for tires in the United States is forecast to grow at a CAGR of over 5%, in volume terms, during 2016-2021. The vehicle fleet of the country is dominated by passenger car segment, followed by light commercial vehicles, medium and heavy commercial vehicles, off-the-Road (OTR) vehicles and two-wheeler segment. As a result, the passenger car tire segment held the largest volume share in the country’s tire market in 2015, and its dominance is anticipated to continue during the forecast period as well. Leading global tire companies operating in the United States include Bridgestone, Goodyear, Michelin, Cooper, Continental, Sumitomo, Hankook, Yokohama, etc.

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