Greeting Cards Market to Grow with a CAGR of 3.6% through 2029

The Greeting Cards Market is driven by increasing popularity of festive celebrations and occasions, innovation of recordable greeting cards, demand for handmade cards.

According to TechSci Research report, “Greeting Cards Market - Global Industry Size, Share, Trends, Competition Forecast & Opportunities, 2029F”, the global Greeting Cards Market was valued at USD 19.72 Billion in 2023 and is expected to reach USD 24.39 Billion by 2029 with a CAGR of 3.6% during the forecast period. The greeting cards market is a dynamic sector driven by trends such as personalization, digital innovation, and seasonal demand. Consumers increasingly seek customized cards that reflect personal sentiments and specific occasions. While traditional folded cards remain popular for their tangible and sentimental value, digital and eco-friendly options are gaining traction. Market growth is supported by a strong cultural emphasis on celebrating events with cards, coupled with advancements in technology that offer interactive and multimedia features. Despite challenges from digital communication and environmental concerns, the market continues to evolve, catering to diverse consumer preferences and maintaining a robust presence.

Personalization and customization have become prominent trends in the greeting cards market, driven by consumers' desire for unique and meaningful expressions. The shift towards personalized products reflects a broader trend in consumer behavior, where individuals increasingly seek items that reflect their personal identity and the specific relationships they have with others. Personalized greeting cards allow consumers to add custom messages, names, photos, and even design elements that cater to the recipient's preferences. This trend is facilitated by advances in digital technology, which have made it easier for consumers to create and order custom cards through online platforms. These platforms often offer intuitive design tools that enable users to personalize cards with various options, enhancing the card’s sentimental value.

The emotional connection that greeting cards facilitate is a fundamental driver of the market. Greeting cards are not merely items; they are vessels of personal expression, conveying feelings and sentiments that might be difficult to articulate verbally. This emotional value enhances the perceived importance of sending and receiving cards. Consumers often choose greeting cards as a way to communicate care, appreciation, and affection. Whether it’s a birthday card, a sympathy note, or a congratulatory message, the card serves as a tangible representation of the sender’s feelings. The ability to convey emotions and strengthen relationships through a physical card adds significant value to the product. The emotional impact of greeting cards is heightened by their role in key life events and milestones. Cards are often associated with celebrations, milestones, and personal achievements, making them an integral part of significant moments in people’s lives.

Moreover, the rise of social media and digital sharing has amplified the demand for personalized cards. Consumers are influenced by the desire to share unique and custom-designed cards on their social media platforms, which drives further interest in personalization. Greeting card companies have responded by offering more options for customization, including interactive elements and multimedia features. Incorporating personalization into greeting cards also aligns with broader trends in consumer preferences for bespoke and limited-edition products. This shift not only enhances the perceived value of the card but also helps companies differentiate themselves in a competitive market. By leveraging personalization, greeting card companies can build stronger customer relationships and foster brand loyalty.

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The global Greeting Cards Market is segmented into product type, end user, distribution channel & region.

Based on distribution channel, Online distribution is the fastest-growing segment in the greeting cards market, reflecting a significant shift in consumer behavior. The growth of e-commerce has transformed how consumers purchase greeting cards, offering unparalleled convenience and a vast selection of options. Online platforms allow consumers to browse, customize, and order cards from the comfort of their homes, bypassing traditional retail constraints. The rise of digital and personalized greeting cards has further fueled this trend, as online channels provide easy access to customization tools and instant delivery options. Additionally, the ability to share digital cards via social media and messaging apps aligns with modern communication preferences, enhancing the appeal of online options. E-commerce platforms also enable companies to reach a global audience, expanding market reach beyond physical store limitations. As consumers increasingly value convenience and personalized experiences, online distribution continues to lead market growth, revolutionizing the way greeting cards are purchased and shared.

Based on region, Europe is the fastest-growing region in the greeting cards market, driven by increasing consumer demand for personalized and unique cards. The region’s diverse cultural celebrations and strong tradition of sending cards for various occasions contribute to this growth. European consumers are increasingly embracing digital options alongside traditional formats, boosting the market further. The rise of e-commerce and advancements in customization technologies have also played a crucial role, offering greater convenience and personalization. This dynamic landscape, coupled with robust retail networks and a growing appreciation for unique designs, positions Europe as a key driver in the global greeting cards market.

Major companies operating in global Greeting Cards Market are:

• American Greeting Corporation
• Archies Limited
• Avanti Press Inc.
• Greeting Card Association
• Card Factory plc
• UK Greetings Limited
• Crane & Co., Inc.
• Galison Publishing LLC
• Hallmark Cards, Incorporated
• IG Design Group Plc 

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“The greeting cards market is experiencing robust growth, driven by evolving consumer preferences and technological advancements. Increasing demand for personalized and customizable cards is a significant factor, as consumers seek unique ways to express sentiments for various occasions. The market is expanding with innovations such as interactive cards and digital formats, catering to tech-savvy audiences who value convenience and multimedia features. Seasonal events and cultural celebrations continue to fuel demand, while the rise of e-commerce provides greater accessibility and variety, further accelerating market growth“, Said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

"Greeting Cards Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Flat, Folded), By End User (Men, Women), By Distribution Channel (Online, Offline), By Region & Competition, 2019-2029F”, has evaluated the future growth potential of global Greeting Cards Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the global Greeting Cards Market.

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