Industry News

Videotex International to Sign Partnership forum with Usha Shriram Enterprises

India: Videotex international is the original design manufacturer of televisions, the company will soon sign the partnership forum with Usha Shriram Enterprises to sell LED Televisions in India under brand name of “Usha Shriram”. Videotex will take care of sales, manufacturing, marketing and as well as after sale services of the products. Videotex is already manufacturing LED Televisions for some of the leading brands in India.

Other than LED Televisions, Videotex will also manufacture multimedia speakers for Usha Shriram Enterprises. This will allow Usha to expand its products line in the country. Both the companies will follow “aggressive pricing model”, which will allow them to market more and more products in India.

According to TechSci Research, with increase in disposable Income consumers are spending more towards more advanced technologies to improve their life style. Advent of smart and internet televisions Consumers has changed their preference from CRT television to LED televisions. Increasing consumer awareness and preference for latest technologies model has increased the customers ambition for the consumer durables products like bigger LED television and smart televisions. Moreover, growing number of residential projects in India coupled with rising disposable income has increased the demand for television in metro, tier1 and tier 2 cities.  Most of the top manufacturers in India, are focusing on developing LED televisions with latest technologies at affordable prices.

According to a recent report published by TechSci Research, India Television Market Forecast & Opportunities, 2011–2021”, the television market in India is anticipated to cross US$ 9 Billion by the end of 2021. LED TV segment dominated the country’s television market in 2015, and the segment is anticipated to maintain its dominance over the next five years as well. LED televisions are energy efficient due to the implementation of various dimming technologies which save power, or technology that turns off LED television, when not in use. Moreover, LED television provides better High Definition (HD) picture quality and refresh rate, in comparison to CRT and Plasma televisions. In 2015, south region was the largest demand generating region of televisions, followed by west region. Few of the leading players operating in India television market include Panasonic, Videocon, Sony, LG, and Samsung, among others.