Press Release

Cakes and Pastries Market to Grow with a CAGR of 4.25% through 2029

The global cakes and pastries market is driven owing to the rising health awareness has led to increased demand for gluten-free and organic options, and demand for high-quality, artisanal, and premium products.

According to TechSci Research report, “Cakes and Pastries Market - Global Industry Size, Share, Trends, Competition Forecast & Opportunities, 2029F”, the global cakes and pastries market stood at USD 146.21 Billion in 2023 and is anticipated to grow with a CAGR 4.25% through 2029.The global cakes and pastries market is expanding owing to economic growth and rising disposable incomes, particularly in emerging markets like Asia Pacific, have significantly boosted consumer spending on premium and indulgent bakery products. Urbanization and changing lifestyles have increased the demand for convenient, ready-to-eat options, with busy consumers seeking quick snacks and treats. The influence of Western culture has also popularized cakes and pastries worldwide, expanding their presence in various celebrations and everyday consumption. However, the market faces significant challenges. Health concerns are a major issue, as traditional cakes and pastries are often high in sugar and fat, leading to a shift towards healthier alternatives. Intense competition within the market creates pressure on profit margins and necessitates continuous innovation and differentiation. Additionally, supply chain issues, including price volatility of key ingredients and disruptions due to global events, further complicate production and cost management. Despite these challenges, the market is adapting with trends such as health-oriented product reformulation, artisanal and premium offerings, sustainability initiatives, and personalized consumer experiences, ensuring ongoing growth and evolution in the global cakes and pastries market.

The global cakes and pastries market is poised for significant growth in the coming years, driven by factors such as the growth of e-commerce and online delivery services has significantly impacted the cakes and pastries market. Consumers increasingly prefer the convenience of ordering cakes and pastries online, especially for special occasions. This trend is driven by the proliferation of online platforms and mobile apps that offer a wide variety of products, easy payment options, and home delivery services. Traditional bakeries are also adapting by establishing their online presence to reach a broader customer base. There is a growing demand for unique and exotic flavors in cakes and pastries. Consumers are seeking new taste experiences, leading to the introduction of innovative flavors such as matcha, lavender, and salted caramel. Additionally, there is a rising preference for organic and natural ingredients, driven by health-conscious consumers. This trend has led to the development of products that cater to dietary restrictions, such as gluten-free, vegan, and low-sugar options. The cake and pastries market are experiencing significant growth in emerging markets, particularly in Asia-Pacific and Latin America. Rising disposable incomes, urbanization, and changing consumer lifestyles are driving the demand for cakes and pastries in these regions. Companies are expanding their presence in these markets through strategic partnerships, local production facilities, and tailored product offerings to meet regional preferences.


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The global cakes and pastries market is segmented into product, type, distribution channel, region, and company.

Based on distribution channel, The online channel of the cakes and pastries market is fastest growing.  Coffee shops and cafes, popular as social gathering spots, drive demand for sweet treats like cakes and pastries. Consumers now prefer ordering online, enjoying their favorite indulgences from the comfort of home. As economies expand, disposable income rises, leading to increased spending on luxury items. Cakes and pastries fall into this category, reflecting consumers' improved purchasing power. Proliferation of baking shows on TV and online platforms sparks interest in homemade treats. E-commerce platforms make it convenient to order cakes and pastries, driving online sales.

Based on region, The Asia Pacific region has witnessed significant growth in the cakes and pastries sector, driven by economic, cultural, and demographic factors. The robust economic growth in countries such as China, India, and Southeast Asia has led to increased disposable incomes. As a result, consumers are more willing to spend on premium and indulgent food products, including cakes and pastries. Rapid urbanization has transformed lifestyles, with a growing preference for convenient, ready-to-eat food options. Busy urban professionals and young adults are increasingly opting for cakes and pastries as quick snacks or treats. The influence of Western culture and food habits has led to a growing acceptance and popularity of cakes and pastries. Celebrations such as birthdays and weddings are increasingly incorporating these products, driving demand. The proliferation of modern retail chains, including supermarkets, hypermarkets, and specialized bakery shops, has made cakes and pastries more accessible to a broader consumer base. Additionally, the rise of e-commerce and online food delivery services has further boosted market growth. Consumers in the Asia Pacific region is becoming more health-conscious, prompting manufacturers to introduce healthier versions of cakes and pastries. Products with reduced sugar, gluten-free options, and fortified with vitamins and minerals are gaining popularity. There is a growing demand for customized and personalized cakes, especially for special occasions. Consumers are seeking unique designs and flavors that cater to their individual preferences, driving innovation in the market.

 

Major companies operating in global cakes and pastries market are:

  • Finsbury Food Group Limited
  • Flowers Foods, Inc.
  • Grupo Bimbo
  • American Baking Company
  • Britannia Industries Limited
  • Dofreeze LLC
  • The J.M. Smucker Company 
  • McKee Foods
  • Yamazaki Baking Co., Ltd.
  • ARYZTA AG

 

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 The trend towards premiumization is evident, with consumers showing a preference for artisanal and gourmet cakes and pastries. High-quality ingredients, unique flavors, and aesthetically pleasing products are attracting a sophisticated consumer base. Further, increasing environmental awareness is driving demand for sustainably sourced ingredients and eco-friendly packaging. Consumers are becoming more conscious of the environmental impact of their purchases“, Said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

Cakes and Pastries Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product (Artisanal Bakery Products, In-store Bakery Products), By Type (Cakes, Frozen Cakes & Pastries, Pastries, Sweet Pies), By Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Specialist Stores, Artisanal Bakeries, Online, Others), By Region & Competition, 2019-2029F”, has evaluated the future growth potential of global cakes and pastries market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the global cakes and pastries market.

 

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