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Bajaj Electricals Ltd. Has Launched Corona, a 3 step LED Dimmer Bulb

India:  Bajaj Electricals Ltd, is one of India’s trusted names in kitchen and electrical home appliances. The company has come up with its new Bajaj Corona 3 step LED dimmer bulbs. The product has unique and innovative features in the sense that it allows consumer to enjoy 3 stages of ambient lighting in which customer can adjust its wattage and can operate it with a simple on-off switch, it also come in Cool Day lights with 2 variants of 8W and 12 W. Along with improved light solution, the company’s this 3 step LED dimmer also conserves 85% energy over conventional bulbs. The company’s product is expected to have high demand in retail outlets and in urban residential areas

According to TechSci Research, the lighting division expects strong growth momentum with its new range of products and lighting systems that cover not just commercial and residential lighting but also street lighting systems. The Company’s strategy of launching a 3 step LED dimmer bulb will help the company to differentiate themselves from its competitors, which will ultimately help them to gain an edge over their competitors. Bajaj Electricals has diversified product lines which includes appliances, fans, lighting. The company also has a presence in the hi-end range of appliances with the brands like Platini and Morphy Richards in India.

According to recent report published by TechSci Research India LED Lighting Market By Type, By Application, By End Use Sector, Competition Forecast and Opportunities, 2011 - 2021”, LED lighting market in India is projected to register a CAGR of over 30% during 2016-2021, due to increasingly affordable prices of LED lights coupled with implementation of LED bulbs distribution scheme by the government of India at subsidized rates. Demand for LED lights in India is predominantly concentrated in the South and North regions due to high population density, increasing urbanization, rising number of government initiatives that encourage use of LED lights, etc. In 2015, LED lighting market in India was dominated by LED bulbs and lamps, followed by LED batten lights; and this trend is forecast to continue through 2021. Philips, Surya Roshni, Havells, Syska LED and Osram are few of the leading players in India LED lighting market. Outdoor lighting applications, which includes street lights, lights in parks, traffic lights, garage lights, parking lots and other public places, accounted for a majority revenue share in India LED lighting market in 2015.   

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