Samsung to Open Air Conditioner Sales Subsidiary in Netherlands

Netherlands: Samsung Electronics announced its plans to establish a local subsidiary in the Netherlands dedicated to air conditioner sales. The electronics maker said it will officially launch Samsung Electronics Air Conditioner Europe (SEACE) in Amsterdam by combining air conditioner networks in 17 European countries by January next year. Samsung’s system air conditioner business established strong momentum with several significant new products, including the innovative ceiling-mounted indoor 360 Cassette and the DVM. SEACE, a dedicated sales office for air conditioners in Europe is expected to solidify the sales activities which have been previously operated by each office across 17 European countries

SEACE will be a pioneer in specialized distribution, by providing technology support and training, and enhancing services in ways that foster an acceleration of mutual business success for SEACE’s partners in Europe. To speed up its system air conditioner business, the company invited more than 800 business partners to a global forum in October last year and ran a series of global road shows between November last year and June this year in 134 cities worldwide to promote its products such as the 360 Cassette and DVM S.

According to TechSci Research, Samsung is increasing its efforts to expand its air conditioning business in the European market. The company estimates that Europe is the second largest B2B air conditioning market in the world. This would benefit the company’s plans to become one of the top three air conditioners brands by 2020.

According to a recently published report by TechSci Research, “Global Air Conditioners Market Forecast & Opportunities, 2020”, global air conditioner market is projected to grow at a CAGR of 8.5% during 2015-20. In addition to the residential segment, growing hospitality and tourism sectors are contributing significantly towards rising demand for air conditioners across the globe. Introduction of energy-efficient air conditioners and air conditioners with in-built air purifiers is expected to boost air conditioner sales in the coming years. Split air conditioners dominated the global air conditioners market over window air conditioners, and this trend is expected to continue during the forecast period. The adoption of window air conditioners, VRF system, chillers and portable air conditioners is also expected to grow over the next five years. Few of the major air conditioner manufacturers with significant global footprint include Gree, Daikin, Toshiba, Carrier, Midea, LG, Panasonic and Trane.