Air Purifier Launched by Intex Technologies

India: Homegrown consumer durables and mobile phone maker Intex Technologies entered into the air purifiers segment. The company has launched Good Air model, in 4 variants, AP 215, AP 330, AP 380 & AP 450. These air purifiers will be available exclusively on Amazon.

The key features include technology of UV Sterilization which helps in eliminating bacteria and viruses and also removes up to 99.99% of Allergens, Pollen, Clinging odors and Fine Dust, thus purifying the polluted air. The Air purifier has a Pre-Filter, along with HEPA (High Efficiency Particulate Arrestor) dust collection technology and an in-built ionizer which stops larger particles. In the high-end models, consumers will be able to view real-time PM2.5 digital display which enables to gauge pollutants levels in the room. The air purifiers will cater to room sizes from 250 sq. ft. up to 500 sq. ft. and for convenience can be operated through a remote control.

According to TechSci Research, the poor air quality inside and outside leads to major respiratory problems for which Air Purifiers are gaining popularity and being accepted and installed, the entrance of Intex into the air purifier segment is driven by consumer demand to live smart and breathe fresh. Further, the company is looking for growth opportunities in the market and aggressively expanding its consumer durables portfolio, of which Good Air is one of the unique additions to this segment. Partnering with Amazon will help Intex to expand its customer base by reaching them conveniently through online channels.

According to a recent report published by TechSci Research, “India Air Purifiers Market Forecast & Opportunities, 2011-2021”, the market for air purifiers in India is projected to reach US $ 209 million by 2021. Residential as well as commercial sectors are anticipated to generate high demand for air purifiers in India during the forecast period, due to rising disposable income levels of consumers and increasing awareness among people about benefits of using air purifiers. HEPA combined with Activated Carbon based air purifiers dominated air purifiers market in India on account of their high efficiency in removing particulate matter, odor and other harmful gases. Adoption of HEPA based air purifiers in the country is growing considerably in households, embassies, healthcare institutes, and other commercial spaces, and this trend is expected to continue over the next five years.