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Apollo Vredestein Plans to Expand its Product Portfolio

Italy: Apollo Vredestein Dutch is going to expand its product portfolio by adding nine new tire sizes to its Vredestein Traxion85 range at the upcoming EIMA trade event, to be held at Bologna, Italy. By launching new sizes of tires in various vehicle segments, the company is likely to serve its customers in a better way all over the world.

To cater the entire European and North American market, Apollo Vredestein would design and sell its high quality Traxion85 tires across the region. By adding the new range of tires, the company would offer a complete range of 80/85 tire series, globally.

The new Traxion85 tire would follow the similar characteristic of curved lugs along with a combination of advance traction and comfort.

As per TechSci Research, Apollo Vredestein would initially launch its new tire portfolio in Italy, at the upcoming event. Moreover, with the growing demand for tires in the country, the company is expected to tap the tire market of Italy in an appropriate way, in coming years. Additionally, the company is going to launch the range of tires for different vehicle segments in entire European region, which would further influence the future tire sales of company.

According to a recent report published by TechSci Research, “Italy Tyre Market Forecast and Opportunities, 2020”, the country is a leading automobile production hub in entire Europe, as Italy is home to a number of automobile manufacturing units. The country also recorded a high vehicle motorization rate (passenger car and commercial vehicle) of 686 vehicles per 1000 people in 2013. Despite a growing automobile fleet and high motorization rate, Italy tire market registered negative CAGR in volume terms during 2010-2014.

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