Press Release

Wheat Germ Oil Market to Grow with a CAGR of 6.12% Globally through 2028

The global wheat germ oil market is growing rapidly, driven by the growing demand for natural and organic products and increasing application in food industry are key market trends.

 

According to TechSci Research report, “Global Wheat Germ Oil Market - Industry Size, Share, Trends, Competition Forecast & Opportunities, 2028”, the Global Wheat Germ Oil Market stood at USD 593.32 million in 2022 and is anticipated to grow with a CAGR 6.12% in the forecast period, 2024-2028. The global wheat germ oil market is experiencing dynamic growth driven by health-conscious consumer trends. Extracted from the germ of the wheat kernel, the oil is celebrated for its rich nutritional profile, including omega-3 and omega-6 fatty acids, vitamin E, and antioxidants. With increasing demand for natural and functional ingredients, wheat germ oil finds applications in food, cosmetics, and pharmaceuticals. Challenges include raw material fluctuations and intense competition. However, innovations in extraction methods, diverse applications in nutraceuticals, and a global shift toward e-commerce contribute to the market's resilience and expansion, positioning wheat germ oil as a versatile and sought-after product.

 

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One of the prevailing trends in the food and beverages sector is the growing demand for functional foods that offer health benefits beyond basic nutrition. Consumers today are not just looking to satiate their hunger; they are seeking products that contribute to their overall well-being. This has given rise to a plethora of fortified and enriched products, where ingredients like vitamins, minerals, and botanical extracts are incorporated to enhance nutritional profiles. Wheat germ oil, known for its rich content of omega-3 and omega-6 fatty acids, vitamin E, and antioxidants, has found a place of prominence in this trend.

The trend towards functional foods aligns with the broader global shift towards healthier lifestyles. Whether it's the inclusion of wheat germ oil in fortified cereals, energy bars, or smoothies, consumers are increasingly recognizing the value of incorporating functional ingredients into their daily diets. This not only caters to the desire for convenient and nutritious options but also reflects a proactive approach to preventive healthcare.

Moreover, the food and beverages sector is witnessing a surge in the demand for natural and clean-label products. Consumers are scrutinizing ingredient lists more than ever, showing a preference for products with recognizable, minimally processed components. This has prompted manufacturers to reevaluate and reformulate their products, opting for natural alternatives. Wheat germ oil, being derived from the germ of the wheat kernel, aligns seamlessly with this clean-label trend, positioning itself as a sought-after ingredient for those seeking a natural and wholesome dietary choice.

In the realm of beverages, the trend extends to functional and health-focused options. From antioxidant-rich teas to vitamin-infused waters, the beverage market is diversifying to meet the demands of a health-conscious consumer base. Wheat germ oil has also found its way into this landscape, featuring in nutritional drinks and smoothies, providing a convenient way for consumers to incorporate its benefits into their daily hydration routines.

However, the food and beverages industry is not without its challenges. Intense competition, changing consumer preferences, and stringent regulatory requirements pose hurdles for companies striving to stay relevant and compliant. Manufacturers face the challenge of striking the right balance between creating products that are not only healthy but also appealing in taste and texture. Achieving this equilibrium is crucial for sustaining consumer interest and loyalty in an industry where innovation and adaptability are key.

Furthermore, the impact of global events and economic factors cannot be overlooked. The COVID-19 pandemic, for instance, has prompted shifts in consumer behavior, with an increased focus on at-home consumption, online grocery shopping, and a preference for immunity-boosting products. This has accelerated trends such as the demand for functional foods and beverages that support overall health and wellness.

 

The global wheat germ oil market is segmented into nature, end user, distribution channel, regional distribution, and company.

Based on end user, the market is segmented into cosmetics & personal care, pharmaceuticals, food & beverages, feed industry, others.

In the food and beverages sector, the growing segment is witnessing a surge in demand for functional and health-focused products. Consumers are increasingly seeking nutritious and natural ingredients, leading to the prominence of this trend. As health-consciousness rises, food and beverage companies are incorporating ingredients like wheat germ oil, known for its nutritional benefits, into various products. This includes fortified cereals, snacks, and beverages, catering to a market that prioritizes wellness. The shift towards functional foods aligns with evolving consumer preferences, making it a significant and expanding segment within the broader food and beverages industry.

 

Major companies operating in Global Wheat Germ Oil Market are:

  • Henry Lamotte Oils GmbH
  • Herbal Bio Solutions
  • Viobin (PHM Brands LLC)
  • Country Life, LLC
  • Arista Networks, Inc
  • Hebei Jiafeng Plant Oils Co., ltd
  • GNLD International
  • GNC Holdings, LLC
  • NutriPlex Formulas Inc
  • Kunhua Bio-tech Co., Ltd

 

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“The global wheat germ oil market is on a growth trajectory, fueled by rising health consciousness and the popularity of natural ingredients. Derived from the wheat kernel's germ, this oil is prized for its nutritional richness, including omega fatty acids and antioxidants. Key drivers include increasing demand in food, cosmetics, and nutraceuticals. However, challenges such as raw material fluctuations and competitive pressures exist. Innovations in extraction methods, expanding pharmaceutical applications, and a notable rise in e-commerce contribute to market resilience. Overall, the wheat germ oil market continues to evolve, driven by consumer preferences for wellness and sustainability.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based management consulting firm.

Wheat Germ Oil Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Nature (Organic, Conventional), By End User (Cosmetics & Personal Care, Pharmaceuticals, Food & Beverages, Feed Industry, Others), By Distribution Channel  (Direct Sales, Supermarkets/Hypermarkets, Online, Others), By Region, By Competition, 2018-2028”, has evaluated the future growth potential of global Wheat Germ Oil Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Global Wheat Germ Oil Market.


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