NewU launches Jaquline USA brand in India

India: Jaquline USA which is owned by Fem Care Pharma, which was acquired by Dabur in 2009. The brand would be launched in NewU outlets exclusively across the country and will feature a range of make-up and beauty products, especially for the urban women in the country.

The brands first collection would include affordable high performing nail care and styling products along with a line of top quality gel finish nail enamels in both matte and glossy shades. The company would be launching new products in the forthcoming years. The products are formulated with technology from countries like France to meet global standards in the country.

According to TechSci Research, Cosmetic products are no more restricted to being used on special occasions, but are gaining prominence as part of women’s daily regimen. In India, women’s cosmetic products are widely adopted, and have emerged as high utility products over the last few years. Women in the country are becoming more open to trying new products, which help them in maintaining a youthful and elegant look. In addition to conventional cosmetics, a number of new products are being introduced in the market, to help women in protecting their skin from pollution and sun damage. The use of these products is especially increasing among working women, who spend most of their time outdoors. Cosmetics in the country are especially popular among women seeking recognition in their workplace. The demand for women’s cosmetic products in India has been growing over the last few years on account of increasing desire among female consumers to look physically appealing, along with the rising number of working women in the country. 

According to a recent report published by TechSci Research “India Women’s Cosmetics Market Forecast & Opportunities, 2020”, the market for women’s cosmetics products in India is projected to grow at a CAGR of 16% during 2015-20. Growth in the market is being driven by increasing consciousness among women regarding their looks, in addition to aggressive advertising of these products. India women’s cosmetics market is highly competitive, and so major players are working towards optimizing their sales, by focusing on product development and innovative packaging to lure more customers. Companies are also roping in different female icons to feature in their product advertisements, as the aspiration to look more like their celebrity idols has been a major factor encouraging sales of cosmetic products in the country.