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AT&T introduces DirecTV OTT video service

United States: AT&T a US based, multinational telecommunication conglomerate, to come up with video content delivery OTT service to its users by the means of both wired & wireless internet connection on any device and with the help of any ISP.

Moreover, the users need to download an app on their smart devices and subscribe to its services which will allow them to interact digitally and make the payments online. The cost of the service is expected to be somewhere between $40-$55 a month. Further, the services would allow the user the view content over simultaneous sessions without any set-top boxes or satellites which would help the company to reach a broader consumer base.

TechSci Research represents that with the growing OTT market, the emphasis of the giant telecoms on offering services to expand not only their product portfolio, but their customer base too would aid in the acceleration of the overall technology ecosystem. Furthermore, offering increased levels of accessibility will help the customer performance levels to increase as well.

According to the recently published report by TechSci Research “Global Over the Top (OTT) Market By Content Type (VoIP, Text & Media, Video), By Platform, By Deployment Model, By Service Type, By User Type, By Revenue Model, By End User, By Region, Competition Forecast and Opportunities, 2011-2021”, global OTT market is projected to surpass $64.9 billion by 2021, on account of growing trend of Bring Your Own Device (BYOD), rising adoption of cloud computing, expanding market for Internet of Things (IoT). Netflix accounted for the highest market share in global OTT market in 2015, and the company is anticipated to maintain its dominance in the coming years on account of growing video streaming business and rising number of partnerships of Netflix with various local content providers, globally. In 2015, media & entertainment sector was the largest end-user of OTT market. Increasing demand for online content such as online publishing, Internet TV, online advertising, and online short & long videos, is anticipated to fuel exchange of online content in media & entertainment sector, which is expected to translate into media & entertainment sector maintaining its dominance in the global OTT market during the forecast period.

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