Industry News

Triumph Inaugurated its Dealership in Vijayawada

India: The most renowned British motorcycle manufacturer, Triumph, has unveiled its first ever dealership in Vijayawada, Andhra Pradesh on 22nd September, 2016 through the assistance of Martial Motorcycles Pvt. Ltd. The store will be located on Tikkel Road, Labbiepet. The dealership is company’s thirteenth in India and includes a lot of premium facilities such as a coffee shop, a consultation lounge, an after sales service desk with a 'Build your own Bike' unique feature.

The company was initially established in 1902, and it celebrated its 110 years of motorcycle manufacturing in 2012, as well. Apart from the new outlet in Vijayawada, the popular brand has its dealerships existence in cities such as Hyderabad, Bangalore, Mumbai, Delhi, Pune, Chandigarh, Ahmedabad, Kochi, Chennai, Kolkata, Jaipur and Indore.

The new dealership outlet is spread in an area over 1300 sq. ft. and consists of two floors including an after sales service facility and a spare parts inventory section.

The Dealer Principal of Martial Motorcycles, Naveen Varidireddy said “It is a matter of great pride to be associated with a brand as iconic as Triumph Motorcycles. Vijayawada is fast developing as a hub for motorcycle enthusiasts over the last few years; bikers are increasingly looking at motorcycles and riding as a leisure activity, which is certain to strike a chord with the class leading product portfolio of Triumph Motorcycles. We look forward to being partners in the success story of Triumph Motorcycles in Vijayawada that the brand is going to script in the coming days.”

The new dealership store would also feature Triumph merchandise which includes riding gears, accessories and memorabilia.

According to a recent report published by TechSci Research, “India Premium Motorcycles Market Forecast and Opportunities, 2020”, rising number of high net worth Individuals coupled with an increasing number of premium motorcycle players focusing on setting up domestic production or assembly units in India are the major factors expected to drive the country’s premium motorcycles market in coming years. With the trend of launching new premium motorcycle models at comparatively lower price tags by leading global players, the India premium motorcycles market is expected to grow at a brisk pace through 2020

TechSci Research believes that, Triumph is among the other top players in the premium motorcycle market of the country. Moreover, by inaugurating its new dealership store in Andhra Pradesh, the company is further expanding its network across the country. Also, the spreading presence of Triumph Motorcycle in the Indian market would lead to an expanding opportunity for the company to generate sales and offer better services across the country.

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