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Mondelez to Set Up Research and Development Center in India

India: Mondelez International, an American confectionery, food and beverage company based in Chicago, Illinois which is also a maker of Cadbury chocolates and Bournvita is investing USD1 billion, to set up a global research, development and quality hub in Thane, Mumbai.


Mondelez International plans to set up nine global research, development and quality centers all over the world to strengthen its presence in global confectionary market. RDQ, which is to be setup in Mumbai will mainly focus in research and development in chocolates. Mondelez plans to have an RDQ Centre in China also for research and development in biscuits segment and one in Singapore for gum and candy segment. 


According to TechSci Research, Mondelez has a strong presence in india and it will be the priority market for them to accelerate growth and momentum in India and Asia- Pacific. Previously, the company has opened a manufacturing facility in Andhra Pradesh, India, which started its operations in April, 2016 and invested USD0.19 billion on it. With growing presence of Mondelez in india, Perfetti van melle, an international brand in confectionary market will face a huge competition by Cadbury in chocolate segments.


According to recent report published by TechSci Research, “India Chocolate Market Forecast & Opportunities, 2020”, chocolate market in India is projected to surpass USD17 billion by 2020. In 2014, Consumer chocolates segment dominated the Indian chocolate market, and this trend is expected to continue over the course of next five years. Product innovations, strong marketing strategies and increase in variety of products are driving consumer chocolate sales in India. Over the last few, apart from children, adult population has emerged as the key consumer segment for chocolate companies in the country. Consequently, manufacturers have been launching new and innovative chocolate products such as sugar-free and organic chocolates to lure adult consumers. In terms of regional sales, Northern India accounted for the largest share in 2014, followed by the Southern, Western and Eastern regions of the country.ind

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