China Yogurt Market to Grow with a CAGR of 8.35% through 2029
China Yogurt Market is driven by variety of factors
such as health and wellness trends, the growth of the middle-class and urban
population, and ongoing product innovation and diversification.
According to TechSci Research report, “China Yogurt
Market - Industry Size, Share, Trends, Competition Forecast &
Opportunities, 2029”, the China Yogurt Market stood at USD 40.12 billion in
2023 and is anticipated to grow with a CAGR of 8.35% in the forecast period,
2025-2029. The China yogurt market has experienced a remarkable transformation
over the past few decades, evolving from a virtually non-existent industry to
one of the largest and most dynamic yogurt markets in the world. This
transformation reflects the profound shifts in Chinese society, from dietary
preferences to lifestyle changes, and the increasing awareness of the health
benefits associated with yogurt consumption.
In the not-so-distant past, yogurt was a relatively
unfamiliar product in China. Traditional Chinese diets primarily consisted of
rice, wheat, and various vegetables, with dairy products playing a minimal
role. The introduction of yogurt to the Chinese market can be traced back to
the late 20th century when China began to open up to the world. As
international food companies started entering the Chinese market, they brought
with them their dairy products, including yogurt.
One of the key drivers of the yogurt market's growth
in China is the growing awareness of the health benefits associated with yogurt
consumption. Chinese consumers have become increasingly health-conscious,
seeking products that offer both nutrition and wellness. Yogurt, with its
probiotics, calcium, and protein content, has become a popular choice for those
looking to improve their overall health.
Probiotics, in particular, have gained immense
popularity in China. They are known to promote gut health and boost the immune
system, which has resonated with consumers, especially in the wake of health
concerns related to food safety. In this context, yogurt is viewed as a
reliable source of probiotics, further propelling its demand.
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The China yogurt market has witnessed a
diversification of yogurt products to cater to the diverse tastes and
preferences of consumers. In the early stages of its introduction, yogurt was
primarily offered in its plain, unflavored form. However, in response to
consumer demands and changing tastes, a wide variety of flavored and specialty
yogurts have been introduced.
Flavored yogurts, often sweetened and mixed with
fruits, have been a major hit in the Chinese market. Popular flavors include
strawberry, blueberry, and peach. These products not only cater to consumers'
cravings for sweetness but also serve as a bridge between traditional Chinese
tastes and international influences.
Additionally, the market has seen a surge in
innovative yogurt products, including Greek yogurt, yogurt drinks, and even
yogurt-based desserts. These products appeal to different demographics and
usage occasions, further expanding the market's reach.
The rapid urbanization of China has brought about
significant lifestyle changes. As more people move to cities and adopt urban
lifestyles, dietary habits have shifted. Urban dwellers often seek convenient
and ready-to-eat options due to their busy schedules. Yogurt, with its
portability and convenience, has emerged as an ideal choice for a quick and
healthy snack or breakfast.
In the bustling streets of Beijing, Shanghai, and
other major cities, it's common to find street vendors and small shops selling
yogurt drinks in various flavors. These on-the-go yogurt options have become an
integral part of the urban lifestyle, highlighting the adaptability of yogurt
to evolving consumer needs.
The yogurt market in China is highly competitive, with
both domestic and international players vying for market share. Key domestic
companies like Yili and Mengniu have established themselves as industry
leaders, while international giants like Danone and Nestlé have also made
significant inroads into the market.
Yili and Mengniu, in particular, have engaged in
intense competition, often referred to as the "yogurt wars." These
two companies have been battling for supremacy in the Chinese yogurt market,
investing heavily in marketing and product development to gain an edge. Their
rivalry has led to a continuous stream of new product launches, innovative
marketing campaigns, and partnerships with celebrities to endorse their
products.
International companies like Danone and Nestlé have
also found success in the Chinese yogurt market by leveraging their global
expertise and reputations for quality. They have introduced a range of yogurt
products with unique selling propositions that resonate with Chinese consumers.
The distribution and retail landscape in China has
played a pivotal role in the expansion of the yogurt market. Hypermarkets,
supermarkets, convenience stores, and e-commerce platforms have become the
primary channels for yogurt sales.
E-commerce, in particular, has witnessed substantial
growth in recent years. Chinese consumers have increasingly turned to online
shopping for convenience and access to a wide array of products. Yogurt
manufacturers have capitalized on this trend by establishing their presence on
various e-commerce platforms. This has allowed them to reach consumers in both
urban and rural areas, including those who may not have easy access to physical
stores.
Despite the remarkable growth and potential of the
China yogurt market, it is not without its challenges. Food safety concerns and
counterfeit products have occasionally tarnished the industry's image.
Maintaining consumer trust and ensuring the safety of yogurt products will be
an ongoing priority for both regulators and manufacturers.
Another challenge is ensuring that yogurt remains
affordable and accessible to a wide range of consumers. While yogurt has gained
popularity in urban areas, there is room for growth in less urbanized regions.
Making yogurt available and affordable to a broader demographic, including
rural populations, presents a significant opportunity for the industry.
The future of the China yogurt market remains
promising, with several key trends likely to shape its trajectory. These
include the continued emphasis on health and wellness, further product
innovation, and the integration of yogurt into various meal occasions.
Furthermore, as China's middle class continues to expand and consumer income
levels rise, there is potential for increased premium and organic yogurt
offerings.
China Yogurt market is segmented into type, fat
content, form, packaging, sales channel, and region.
Based on type, the market is segmented into non-flavored,
flavored. Among these, flavored have a significant share of the China yogurt market.
The yogurt
market in China has been growing, and consumers have been increasingly looking
for a variety of flavors and options in yogurt products.
Based on region, the market is segmented into South-Central,
South-West, East, North-East, North-West, and North. Among these, North-East
has a significant share of the China yogurt market. The yogurt market in China
is quite large and diverse, with various regional preferences and variations in
consumer behavior.
Major companies operating in China Yogurt market are:
- Inner Mongolia
Yili Industrial Group Company Limited
- China Mengniu
Dairy Company Limited.
- Bright Dairy
& Food Co. Ltd.
- Xinjiang Tianrun
Dairy Company Limited.
- Shijiazhuang
Junlebao Dairy Co., Ltd.
- Beijing Sanyuan
Foods Co., Ltd.
- Haocaitou Fujian
Food Co., Ltd.
- Huaxia Dairy Farm
Ltd.
- Nestle China Ltd.
- Kowloon Dairy
Limited
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“China yogurt market
has undergone a remarkable transformation from its humble beginnings to a
dynamic and diverse industry. The combination of changing consumer preferences,
growing health awareness, product diversification, and aggressive competition
has led to its rapid expansion. As the market continues to evolve, it is
expected to remain a cornerstone of the country's evolving food industry
landscape, catering to the dietary needs and preferences of an increasingly
health-conscious and urbanized Chinese population.” said Mr. Karan Chechi,
Research Director with TechSci Research, a research-based management consulting
firm.
“China Yogurt Market By Type (Non-Flavored,
Flavored), By Fat Content (Regular, Low Fat, Fat-Free), By Form (Conventional
Yogurt, Set Yogurt, Greek Yogurt, Frozen Yogurt, Yogurt Drinks and Others), By
Packaging (Pouches, Plastic Bottles, Tetra Packs and Others), By Sales Channel
(Supermarkets/Hypermarkets, Convenience Stores, Online, and Others), By Region,
By Competition Forecast & Opportunities, 2019-2029F, has evaluated
the future growth potential of China yogurt market and provides statistics
& information on market size, structure and future market growth. The
report intends to provide cutting-edge market intelligence and help decision-makers
make sound investment decisions. Besides, the report also identifies and
analyzes the emerging trends along with essential drivers, challenges, and
opportunities in China yogurt market.
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