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Harley Davidson to launch its Roadster Model in India

India: The American multinational is going to expand its sportser range of bikes portfolio in the country in November 2016. Harley is planning to introduce the new Roadster at an expected ex-showroom price of about USD15,000 in the country.

Considering the changing business environment for cars in India, along with the ban on selected diesel (2,000cc and above) vehicles in Delhi-NCR by the apex court of India, Supreme Court. Followed by the ban on diesel vehicles in Delhi-NCR, diesel cars with more than 2,000cc engine capacity which was earlier banned in Kerala by National Green Tribunal (NGT) has consequently forced the luxury car maker to foray its models’ in petrol variant.

The initial step is being taken by the company to embrace its motorcycle portfolio in the confident two wheeler market of India. According to the company officials, Harley Davidson would introduce its recently launched Roadster motorcycle on the Indian shores by November, 2016. While discussing about the motorcycle, the personnel added that the motorcycle belonged to the Sportser family of Harley and would be the second new introduction by the American multinational in the same year, after the 1200 Custom bike.

In the international market, the Roadster was unveiled in April, 2016. Moreover, the Harley’s Roadster would be assembled locally in India and is likely to be priced at USD15,000 (ex-showroom) in the market.

According to a recent report published by TechSci Research, “India Premium Motorcycles Market Forecast and Opportunities, 2020”, India’s premium motorcycles market witnessed a major turnaround with rapid increase in demand for premium motorcycles since 2012. The country’s high net worth individuals and upper middleclass section of the population was further lured with the introduction of low priced domestically assembled premium motorcycles, thereby boosting premium motorcycle sales in India.

As per TechSci Research, India has been a growing market for premium motorcycle brands such as Harley Davidson, Triumph, Hyosung and many others. Also, Harley Davidson counts among the top players in the domestic premium motorcycle companies. The rapidly increasing purchasing power among the citizens of the country, has been driving the sale of such bikes in the Indian market. However, this fact has forced the American bikemaker to plan and introduce its sportser range of motorcycle across the country.

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