South East Asia Tire Market to Grow with a CAGR of 6.41% through 2030

Growing commercial transportation demand, rising consumer preference for advanced and eco-friendly tires, and expanding regional manufacturing capabilities are the factors driving the market in the forecast period 2026-2030.

According to TechSci Research report, “South East Asia Tire Market - By Country, Competition, Forecast & Opportunities, 2020-2030F”, The South East Asia Tire Market was valued at USD 14.31 Billion in 2024 and is expected to reach USD 20.78 Billion by 2030 with a CAGR of 6.41% during the forecast period. 

The South East Asia tire market is undergoing dynamic transformation, shaped by evolving transportation patterns and increasing commercial activities throughout the region. Rising freight and logistics demands across expanding industrial sectors are creating a notable surge in tire consumption, particularly for commercial vehicle tires. This shift reflects the growing role of regional trade corridors and infrastructure improvements facilitating greater movement of goods by road. Furthermore, government initiatives to improve road safety and reduce vehicular emissions are encouraging the adoption of higher-performance and eco-friendly tires, driving innovation and premiumization within the market.

Consumer preferences are shifting as well, with greater emphasis on durability, fuel efficiency, and advanced tire technologies like noise reduction and enhanced wet-weather performance. The emergence of digital platforms and e-commerce channels has revolutionized tire retail, providing wider accessibility to diverse product portfolios and faster delivery, which is boosting aftermarket sales. Another important market driver is the expansion of ride-sharing and on-demand mobility services, increasing mileage accumulation and consequently accelerating tire wear, which in turn fuels demand for replacement tires.

Economic growth and rising urban populations are also expanding the base of first-time vehicle buyers, supporting steady growth in original equipment tires. Meanwhile, regional supply chain enhancements and increased foreign investments in tire manufacturing facilities are reinforcing the region's strategic importance as a production hub. Challenges remain, such as raw material cost volatility and the need to comply with tightening environmental standards, but they are spurring innovation in sustainable materials and manufacturing processes.

Looking ahead, the South East Asia tire market is positioned to benefit from a combination of infrastructure-driven commercial activity, evolving consumer demands, and supportive government policies, paving the way for steady expansion and diversification over the next several year.

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South East Asia Tire Market Is Segmented by Vehicle Type, Tire Construction, Demand Category, and By Country.

In 2024, the replacement tire segment emerged as the fastest-growing demand category in the South East Asia tire market. This growth is largely driven by rising vehicle ownership across both passenger cars and commercial vehicles, which increases the need for tire replacements more frequently than original equipment tires. The replacement segment benefits from the expanding middle class and urbanization, leading to higher mileage and wear on existing tires, thus fueling consistent demand. Consumers are becoming more quality-conscious and willing to invest in durable and performance-enhancing tires for their vehicles, supporting growth in premium and specialty replacement tires. Infrastructure development, including better road networks, is also contributing to increased tire wear, prompting more frequent replacements. In addition, government policies encouraging vehicle safety have indirectly boosted replacement tire demand by promoting the use of higher-quality tires for safety compliance. The growth in ride-hailing services and logistics sectors further intensifies the replacement tire market as fleets require regular maintenance and tire changes to maintain operational efficiency. This demand is supported by a growing network of tire retailers and service centers offering greater accessibility and convenience for consumers seeking replacements.

Among the South East Asian countries, Vietnam stood out as the fastest-growing region for tire demand in 2024. The country’s expanding automotive market, supported by strong economic growth and increasing disposable incomes, has been the core driver behind this surge. A rapidly growing middle class coupled with increased urbanization has accelerated vehicle sales, boosting tire consumption across both OEM and replacement categories, but particularly in the latter. Vietnam’s infrastructure projects have improved road connectivity but have also resulted in accelerated tire wear, which feeds into replacement demand growth. The government’s focus on improving transportation networks and encouraging private vehicle ownership contributes to sustained tire market expansion. Moreover, rising awareness regarding vehicle maintenance and safety has led to a higher preference for timely tire replacements among Vietnamese consumers. This growing demand is further reinforced by the expanding presence of tire distribution channels, allowing easier access to diverse tire products across urban and rural areas. These factors combined make Vietnam the key regional driver of tire market growth in South East Asia during 2024.

Major companies operating in South East Asia Tire Market are:

• Bridgestone Corporation
• Continental AG
• Goodyear Tire & Rubber Company
• Sumitomo Rubber Industries Ltd
• Michelin Group
• Pirelli & C. S.p.A.
• Yokohama Rubber Company Limited
• Kumho Tire Co. Inc.
• Toyo Tire Corporation
• Apollo Tyres Ltd.

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“Run-flat tires are experiencing increased adoption in the South East Asia Tire Market, particularly in the premium and luxury vehicle segments. Run-flat tires are designed to continue functioning even after a puncture, allowing drivers to continue to their destination at reduced speeds. These tires provide added convenience and safety, reducing the risk of being stranded due to a flat tire. The trend of run-flat tires aligns with the preferences of South East Asian consumers who prioritize convenience and safety, and it is increasingly popular in premium and high-end vehicle models”, said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

“South East Asia Tire Market By Vehicle Type (Passenger Car, Light Commercial Vehicle, Medium & Heavy Commercial Vehicle, Two Wheelers, Three Wheelers, Off-the-Road Vehicles (OTR)), By Tire Construction (Radial, Bias), By Demand Category (OEM, Replacement), By Country, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of South East Asia Tire Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in South East Asia Tire Market.

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