Vietnam Dietary Supplements Market to Grow with a CAGR of 6.58% through 2030
Aging Population is expected to drive the Vietnam Dietary
Supplements Market growth in the forecast period, 2026-2030.
According to TechSci Research report, “Vietnam Dietary
Supplements Market- By Region, Competition, Forecast and Opportunities,
2020-2030”, the Vietnam Dietary Supplements Market was valued at USD 325.47
Million in 2024 and is anticipated to grow with a CAGR of 6.58% through 2030. The aging
population is a key factor driving the growth of Vietnam’s dietary supplements
market. As the population continues to age, there is a growing demand for
products that promote the health and well-being of older adults. With age,
there is increased emphasis on cardiovascular health, leading to a higher
demand for supplements like omega-3 fatty acids, antioxidants, and other
heart-health nutrients to reduce the risk of heart-related issues. Supplements
such as calcium, vitamin D, and glucosamine are increasingly sought after to
maintain bone density and joint flexibility, addressing common concerns among
older individuals. Cognitive decline also becomes a concern with age, boosting
the popularity of supplements like ginkgo biloba and DHA, which support memory
and cognitive function. Aging also weakens the immune system, driving demand
for immune-boosting supplements such as vitamin C, zinc, and probiotics.
Additionally, older consumers are seeking supplements that enhance vitality,
energy, and healthy aging, with products containing vitamins, minerals, and
adaptogens becoming more popular. As a result, the aging population is
reshaping consumer behavior, with more elderly individuals incorporating
dietary supplements into their daily routines to maintain health, prevent
chronic conditions, and improve overall quality of life. This demographic shift
is playing a significant role in the expansion of the dietary supplements
market in Vietnam.
Browse over XX market data Figures spread
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The Vietnam Dietary Supplements Market is segmented
into product type, form, distribution channel, application, end user, regional
distribution, and company.
Based on the application, the Immunity
emerged
as the dominating segment in the Vietnamese market for Dietary Supplements in
2024. The COVID-19 pandemic increased global awareness of the importance of
maintaining a strong immune system. As consumers shift towards prevention and
overall well-being, there is greater demand for supplements that enhance
immunity and reduce illness risk. With growing health consciousness, people are
increasingly opting for immunity-boosting supplements such as vitamin C, zinc,
and probiotics to enhance their health and guard against diseases. Rising
healthcare costs and longer life expectancy have led many to prioritize
preventive measures over treatments. Immunity-boosting supplements align well
with this proactive health approach. These supplements, including vitamins,
minerals, and herbal remedies, are widely available, making it easier for
consumers to select options that support immune health. Social media
influencers and health experts frequently emphasize the importance of a strong
immune system, further fueling demand. Together, these factors have positioned
immunity as the dominant application in the dietary supplements market.
Based on the region, the Southern Vietnam emerged as
the fastest growing region in the Vietnam Dietary Supplements market during the
forecast period. Southern Vietnam, anchored by Ho Chi Minh City, the country's largest
financial and commercial hub, benefits from a robust economy that boosts
consumer purchasing power, driving demand for health and wellness products,
including dietary supplements. The region has a higher concentration of
middle-class and affluent consumers, and with rising disposable incomes, these
individuals are more inclined to invest in products that enhance their health
and quality of life. As health awareness increases, consumers in Southern
Vietnam are placing greater emphasis on fitness, well-being, and preventive
healthcare, leading to higher demand for supplements that support immunity,
general health, and energy. The region, particularly Ho Chi Minh City, features
a well-developed retail and distribution network, with modern pharmacies,
supermarkets, and e-commerce platforms, ensuring wide accessibility to dietary
supplements. Additionally, Southern Vietnam's favorable economic environment
and business-friendly atmosphere attract numerous international supplement
brands, enhancing product diversity and market competition. These factors
collectively position Southern Vietnam as the fastest-growing region in the
dietary supplements market, driven by economic strength, higher disposable
incomes, and a growing focus on health and wellness.
Major companies operating in Vietnam Dietary
Supplements Market are:
- Herbalife
Vietnam Ltd.
- Traphaco
JSC
- Bayer
Vietnam Ltd.
- DHG
Pharmaceuticals Joint Stock Company
- Amway
Vietnam Ltd.
- Nestle
Vietnam Ltd.
- Forever
Living Vietnam Ltd.
- Tiens
Vietnam Co Ltd.
- Life
Extension Vietnam
- Nu Skin
- Mega
Lifesciences Public Company Limited
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“The dietary supplements market in Vietnam is poised
for substantial growth, driven by changing consumer behavior and evolving
health trends. As Vietnamese consumers increasingly prioritize wellness, they
are seeking supplements that offer targeted benefits such as weight management,
immunity support, and enhanced vitality. Rising awareness of mental and
physical health has also led to an uptick in demand for supplements addressing
stress, fatigue, and cognitive function. With a surge in disposable income and
a shift toward self-care, more people are turning to these products as part of
their daily routines. The market’s growth is further fueled by strong retail
networks, a growing middle class, and the availability of diverse, high-quality
products”, said Mr. Karan
Chechi, Research Director of TechSci Research, a research-based management
consulting firm.
“Vietnam Dietary Supplements Market By Product
Type (Vitamin, Combination Dietary Supplement, Protein, Herbal Supplement, Fish
Oil & Omega Fatty Acid, and Others), By Form (Capsules, Tablets, Powder,
Soft Gels and Liquid), By Distribution Channel (Pharmacies and Drug Stores,
Online, Supermarkets and Hypermarkets and Others), By Application (Immunity,
General Health, Energy & Weight Management, Bone & Joint Health and
Others), By End User (Adults, Geriatric, Pregnant Females, Children, Infants), By
Region, Competition, Forecast and Opportunities, 2020-2030F”, has evaluated
the future growth potential of Vietnam Dietary Supplements Market and provides statistics &
information on market size, structure and future market growth. The report
intends to provide cutting-edge market intelligence and help decision makers
take sound investment decisions. Besides, the report also identifies and
analyzes the emerging trends along with essential drivers, challenges, and
opportunities in Vietnam Dietary Supplements Market.
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