Press Release

Vietnam Dietary Supplements Market to Grow with a CAGR of 6.58% through 2030

Aging Population is expected to drive the Vietnam Dietary Supplements Market growth in the forecast period, 2026-2030.


According to TechSci Research report, “Vietnam Dietary Supplements Market- By Region, Competition, Forecast and Opportunities, 2020-2030”, the Vietnam Dietary Supplements Market was valued at USD 325.47 Million in 2024 and is anticipated to grow with a CAGR of 6.58% through 2030. The aging population is a key factor driving the growth of Vietnam’s dietary supplements market. As the population continues to age, there is a growing demand for products that promote the health and well-being of older adults. With age, there is increased emphasis on cardiovascular health, leading to a higher demand for supplements like omega-3 fatty acids, antioxidants, and other heart-health nutrients to reduce the risk of heart-related issues. Supplements such as calcium, vitamin D, and glucosamine are increasingly sought after to maintain bone density and joint flexibility, addressing common concerns among older individuals. Cognitive decline also becomes a concern with age, boosting the popularity of supplements like ginkgo biloba and DHA, which support memory and cognitive function. Aging also weakens the immune system, driving demand for immune-boosting supplements such as vitamin C, zinc, and probiotics. Additionally, older consumers are seeking supplements that enhance vitality, energy, and healthy aging, with products containing vitamins, minerals, and adaptogens becoming more popular. As a result, the aging population is reshaping consumer behavior, with more elderly individuals incorporating dietary supplements into their daily routines to maintain health, prevent chronic conditions, and improve overall quality of life. This demographic shift is playing a significant role in the expansion of the dietary supplements market in Vietnam.

 

Browse over XX market data Figures spread through XX Pages and an in-depth TOC on "Vietnam Dietary Supplements Market

 

The Vietnam Dietary Supplements Market is segmented into product type, form, distribution channel, application, end user, regional distribution, and company. 

Based on the application, the Immunity emerged as the dominating segment in the Vietnamese market for Dietary Supplements in 2024. The COVID-19 pandemic increased global awareness of the importance of maintaining a strong immune system. As consumers shift towards prevention and overall well-being, there is greater demand for supplements that enhance immunity and reduce illness risk. With growing health consciousness, people are increasingly opting for immunity-boosting supplements such as vitamin C, zinc, and probiotics to enhance their health and guard against diseases. Rising healthcare costs and longer life expectancy have led many to prioritize preventive measures over treatments. Immunity-boosting supplements align well with this proactive health approach. These supplements, including vitamins, minerals, and herbal remedies, are widely available, making it easier for consumers to select options that support immune health. Social media influencers and health experts frequently emphasize the importance of a strong immune system, further fueling demand. Together, these factors have positioned immunity as the dominant application in the dietary supplements market. 

Based on the region, the Southern Vietnam emerged as the fastest growing region in the Vietnam Dietary Supplements market during the forecast period. Southern Vietnam, anchored by Ho Chi Minh City, the country's largest financial and commercial hub, benefits from a robust economy that boosts consumer purchasing power, driving demand for health and wellness products, including dietary supplements. The region has a higher concentration of middle-class and affluent consumers, and with rising disposable incomes, these individuals are more inclined to invest in products that enhance their health and quality of life. As health awareness increases, consumers in Southern Vietnam are placing greater emphasis on fitness, well-being, and preventive healthcare, leading to higher demand for supplements that support immunity, general health, and energy. The region, particularly Ho Chi Minh City, features a well-developed retail and distribution network, with modern pharmacies, supermarkets, and e-commerce platforms, ensuring wide accessibility to dietary supplements. Additionally, Southern Vietnam's favorable economic environment and business-friendly atmosphere attract numerous international supplement brands, enhancing product diversity and market competition. These factors collectively position Southern Vietnam as the fastest-growing region in the dietary supplements market, driven by economic strength, higher disposable incomes, and a growing focus on health and wellness.


Major companies operating in Vietnam Dietary Supplements Market are:

  • Herbalife Vietnam Ltd.
  • Traphaco JSC
  • Bayer Vietnam Ltd.
  • DHG Pharmaceuticals Joint Stock Company
  • Amway Vietnam Ltd.
  • Nestle Vietnam Ltd.
  • Forever Living Vietnam Ltd.
  • Tiens Vietnam Co Ltd.
  • Life Extension Vietnam
  • Nu Skin
  • Mega Lifesciences Public Company Limited

 

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“The dietary supplements market in Vietnam is poised for substantial growth, driven by changing consumer behavior and evolving health trends. As Vietnamese consumers increasingly prioritize wellness, they are seeking supplements that offer targeted benefits such as weight management, immunity support, and enhanced vitality. Rising awareness of mental and physical health has also led to an uptick in demand for supplements addressing stress, fatigue, and cognitive function. With a surge in disposable income and a shift toward self-care, more people are turning to these products as part of their daily routines. The market’s growth is further fueled by strong retail networks, a growing middle class, and the availability of diverse, high-quality products”, said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

Vietnam Dietary Supplements Market By Product Type (Vitamin, Combination Dietary Supplement, Protein, Herbal Supplement, Fish Oil & Omega Fatty Acid, and Others), By Form (Capsules, Tablets, Powder, Soft Gels and Liquid), By Distribution Channel (Pharmacies and Drug Stores, Online, Supermarkets and Hypermarkets and Others), By Application (Immunity, General Health, Energy & Weight Management, Bone & Joint Health and Others), By End User (Adults, Geriatric, Pregnant Females, Children, Infants), By Region, Competition, Forecast and Opportunities, 2020-2030F”, has evaluated the future growth potential of Vietnam Dietary Supplements  Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Vietnam Dietary Supplements Market.

 

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