Global Neuromarketing Solutions Market is expected to grow at a 7.4% CAGR.

According to TechSci Research report, “Global Neuromarketing Solutions Market – By Region, Competition, Forecast and Opportunities, 2019-2029”, the Global Neuromarketing Solutions Market is expected to register robust growth during the forecast period. The growing adoption of technology across the telecommunication, media, and retail sector to measure the effect of advertising is driving the market growth. Increasing spending by the key players on the technology to observe and measure the impact of campaigns, advertisements, and branding is boosting the market growth. Nevertheless, ongoing advancement to scale back the price of the technology may push the market demand within the forecasting period.

Due to the rising number of US-based market vendors and large investments in digital marketing made by North American end-user industries, One of the most significant regions in the global economy is North America global neuromarketing industry. Additionally, the US is a market pioneer in the area under study and is important in advancing technology on a global scale. 

A source of lab-based audience research, MediaScience is situated in the US and uses a variety of neuro-measures, such as biometrics, facial expression analysis, eye-tracking, response-latency testing, and EEG. In recent years, the business also worked with Hulu to research the effectiveness of commercials made for social media platforms that were later repurposed for the TV streaming service.

Market vendors in the area are increasingly using neuromarketing strategies, which has led to a number of ground-breaking studies that are beneficial to local marketers. People unconsciously respond to close-ups of hands, for example, according to consumer neuroscience study by the US-based Mindshare, but there is a limit to how close the camera can approach. the segment of EEG neuromarketing solutions is estimated to prosper in the market growth owing to its rising use instead of functional magnetic resonance imaging (fMRI) to read brain-cell activity using sensors, as fMRI machines are too costly compared to EEG equipment. As per an estimation, the former typically costs about USD 20,000, whereas the latter costs ~USD 5 million with high overhead.

Browse over XX market data Figures spread through188 Pages and an in-depth TOC on the "Global NeuromarketingSolutions Market."

Recent Investments

·         In April 2023, the Nielsen Company LLC (Nielsen Consumer Neuroscience) and digitalAudience announced data measurement collaboration for open web measurement in Northwestern Europe, where Nielsen will integrate demographic data provided by the digital audience into the Nielsen Identity System to provide more scope and accuracy in Nielsen's digital ad measurement for the open web, connecting digital impressions to demographics across millions of devices.

·         In September 2022, Tobii partnered with HeadVantage to bring eye tracking to sports fans and athletes. Through this collaboration, sports fans can better comprehend athletes' thought processes and assist them in their training and improvement across a variety of disciplines. A significant improvement in fan experience will also occur.

Key market players in the Global Neuromarketing Solutions Market are: -

·         Css/Data intelligence 

·         Behavior and Brain Lab 

·         Merchant Mechanics 

·         E.B Neuro S.P.A

·         Neurospire Inc. 

·         The Neilsen Company LLC.

·         Cadwell Industries, Inc

·         Olson Zaltman Associates 

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“The Neuromarketing Solutions market is driven by a confluence of factors. Firstly, the increasing competition in various industries compels businesses to seek innovative ways to understand consumer behavior deeply. Secondly, advancements in neuroscience and technology have facilitated the development of more sophisticated tools for measuring neurological responses, enhancing the accuracy and depth of consumer insights. Thirdly, the growing demand for personalized marketing strategies necessitates the use of neuromarketing techniques to tailor offerings to individual preferences effectively. Lastly, the recognition of the importance of emotional and subconscious factors in purchasing decisions further fuels the adoption of neuromarketing solutions among businesses seeking a competitive edge.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.

“Neuromarketing Solutions Market – Global Industry Size, Share, Trends, Opportunity, and Forecast Segmented By Technology (Functional Magnetic Resonance Imaging (FMRI), Electroencephalography (EEG)), By End User (Banking, Financial Services, And Insurance (BFSI), Retail / Consumer Brands), By Region, By Competition 2019-2029.,” has evaluated the future growth potential of Global Neuromarketing Solutions Market and provides statistics & information on market size, structure, and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Global Neuromarketing Solutions Market.

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