India Mobile Phone Accessories Market is Expected to grow at a robust CAGR of 7.28% through 2031F
Rapid smartphone adoption and
growing consumer preference for personalized, high-quality accessories are
driving demand for mobile phone accessories, including chargers, earphones,
power banks, and protective cases across India.
According to TechSci Research
report, “India Mobile Phone
Accessories Market – By Region, Competition, Forecast & Opportunities,
2031F, The India Mobile Phone Accessories Market was valued at USD 4.61
Billion in 2025 and is expected to reach USD 7.09 Billion by 2031 with a CAGR
of 7.28% during the forecast period. The India Mobile Phone Accessories Market
is witnessing robust growth, primarily driven by the rapid adoption of
smartphones across the country.
With smartphone penetration
expanding into tier 2 and tier 3 cities, consumers are increasingly investing
in complementary accessories to enhance the functionality, usability, and
protection of their devices. Accessories such as protective cases, screen guards,
earphones, chargers, and power banks have become essential for users seeking to
optimize their mobile experience. This rising demand is fueled by the growing
reliance on mobile devices for communication, entertainment, e-commerce,
education, and professional purposes.
One of the most significant
drivers of market growth is the increasing focus on personalization and
aesthetic appeal. Consumers are increasingly looking for accessories that not
only protect their devices but also reflect their personal style and preferences.
This has led to a surge in demand for designer cases, colorful earphones, and
custom accessories that allow users to express their individuality. Companies
are responding with a wide range of customizable options and innovative
designs, creating an environment of continuous product evolution.
Technological advancements in
mobile accessories have also played a crucial role in driving market expansion.
Wireless charging solutions, fast-charging adapters, Bluetooth-enabled devices,
and smart accessories with integrated AI or IoT capabilities are attracting
tech-savvy consumers who seek convenience and efficiency. Additionally, the
rise of true wireless stereo (TWS) earphones and advanced audio accessories has
been a significant factor influencing consumer buying behavior, particularly
among younger demographics who prioritize high-quality sound experiences.
The surge in online retail
platforms and e-commerce channels has further accelerated the growth of the
mobile phone accessories market in India. With easy access to a vast array of
products at competitive prices, consumers are increasingly purchasing accessories
online, benefiting from fast delivery options, detailed product descriptions,
and user reviews. This online convenience, combined with attractive discounts
and bundled offers, has encouraged repeat purchases and increased overall
market penetration.
Another key driver is the
rising awareness of device protection and battery management among consumers.
With smartphones becoming increasingly expensive and central to daily life,
users are investing in durable cases, screen protectors, and reliable charging
solutions to extend device lifespan and safeguard their investments. The
growing concern around battery degradation and device overheating has also
fueled the demand for high-quality, certified chargers and power banks that
ensure device safety and efficiency.
Furthermore, the rapid
expansion of the Indian smartphone market, supported by government initiatives
to enhance digital infrastructure, has significantly contributed to the demand
for mobile accessories. The increasing adoption of 5G technology and high-speed
internet services is encouraging consumers to engage more with mobile
applications, streaming platforms, and online gaming, thereby driving the need
for accessories that enhance performance, connectivity, and user experience.
Overall, the India Mobile
Phone Accessories Market is being propelled by a combination of rising
smartphone adoption, growing consumer awareness, technological innovation,
online retail growth, and the desire for personalization. The interplay of
these factors is creating a dynamic and highly competitive market landscape,
encouraging manufacturers and distributors to continuously innovate and expand
their product portfolios to meet evolving consumer demands. The market is
expected to sustain its growth trajectory as consumers increasingly seek
multifunctional, high-quality, and aesthetically appealing mobile accessories
to complement their digital lifestyles.
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Based on the Price Range, Low
Price segment held the largest Market share in 2025. The India Mobile Phone Accessories Market has
witnessed a remarkable surge in the low-price segment, primarily driven by the
increasing affordability of mobile devices and the widespread penetration of
smartphones across urban and rural regions.
With mobile phone adoption
rising rapidly among diverse consumer groups, there is an escalating demand for
cost-effective accessories such as chargers, earphones, power banks, protective
cases, and screen guards. The low-price segment appeals particularly to
price-sensitive consumers who seek functional yet affordable solutions to
enhance their mobile experience without incurring high costs.
One of the primary drivers
for this segment is the expanding consumer base of budget and mid-range
smartphones. As more consumers opt for entry-level and mid-tier devices, there
is a parallel demand for accessories that match the price expectations of these
users. Affordable accessories not only complement the functionality of mobile
phones but also provide users with options to personalize their devices,
reflecting a growing trend of individual expression among consumers.
Manufacturers in the low-price segment have capitalized on this demand by
offering a broad range of products that are both practical and economical, thus
driving market growth.
Another significant factor
contributing to the growth of the low-price segment is the rise of e-commerce
platforms and online marketplaces. These platforms offer extensive product
choices at competitive prices, enabling consumers to compare features, quality,
and pricing conveniently. The increasing adoption of online shopping, coupled
with the availability of discounts and deals, has accelerated the purchase of
budget-friendly mobile accessories. Consumers now have easier access to
affordable accessories from multiple brands without the limitations of local
store inventories, promoting higher adoption rates in the low-price segment.
Additionally, the Indian
market has witnessed the entry of several domestic and regional players
focusing exclusively on affordable accessories. These companies leverage
cost-efficient manufacturing processes and localized distribution channels to
offer high-quality products at lower price points. Their presence intensifies
competition and encourages innovation within the segment, leading to more
options for consumers and enhanced accessibility of budget accessories across
the country.
Urbanization and a growing
young population also contribute significantly to the market. Younger consumers
are more inclined to experiment with new accessories to enhance their digital
lifestyle, and they often prefer cost-effective solutions due to limited
disposable income. This demographic trend has created a steady demand for
low-priced mobile accessories, compelling brands to develop products that
combine affordability with functionality.
Lastly, the increasing use of
mobile phones for communication, entertainment, gaming, and education has
amplified the need for supplementary accessories. Devices like earphones,
chargers, power banks, and protective cases have become essential for everyday
mobile usage. Consumers seeking practical and low-cost options drive consistent
demand within the low-price segment, making it a crucial growth area for
manufacturers and distributors operating in India’s mobile phone accessories
market.
In conclusion, the India
Mobile Phone Accessories Market’s low-price segment is experiencing sustained
growth due to rising smartphone adoption, the proliferation of e-commerce,
competitive domestic players, youthful demographics, and increasing reliance on
mobile devices. The affordability factor continues to play a decisive role,
positioning this segment as a key driver of market expansion.
Based on region, North India
is emerging as the fastest-growing region in the India Mobile Phone Accessories
Market, driven by rapid urbanization, rising disposable incomes, and increasing
smartphone penetration. Key metropolitan areas such as Delhi, Chandigarh, and
Lucknow are witnessing heightened demand for premium and innovative mobile
accessories, including wireless earphones, fast chargers, protective cases, and
smart wearables. The region’s strong e-commerce adoption and expanding retail
infrastructure are further accelerating market growth, enabling easy
accessibility and wider product reach. Additionally, growing tech-savvy
consumer behavior, combined with rising awareness of product quality and brand
value, is positioning North India as a high-potential market for accessory
manufacturers and retailers.
Key market players in the India
Mobile Phone Accessories Market are: -
- Boat Lifestyle
- Ambrane
- Portronics
- Zebronics
- Syska
- Mi (Xiaomi India)
- Samsung India
- Sony India
- JBL India
- Realme
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“The India Mobile Phone
Accessories Market is expected to rise in the upcoming years and register a
significant CAGR during the forecast period. The India Mobile Phone Accessories
Market is poised for robust growth, fueled by rising smartphone adoption and
increasing consumer demand for premium and customized accessories. Expansion of
e-commerce channels enables manufacturers and retailers to efficiently capture
a broader customer base, opening new revenue streams. Technological
innovations, including fast-charging solutions, wireless audio devices, and
smart wearables, are accelerating product diversification. Additionally, the
growing emphasis on sustainable and durable accessories presents opportunities
for eco-conscious product development. Strategic collaborations with telecom
operators, smartphone brands, and online marketplaces can further amplify
market penetration and brand presence, driving sustained business growth. Therefore,
the Market of Mobile Phone Accessories is expected to boost in the upcoming
years.,” said Mr. Karan Chechi, Research Director of TechSci Research, a
research-based management consulting firm.
“India Mobile Phone Accessories Market, By Product Type (Protective
Case, Battery, Memory Card, Power Bank, Portable Speakers, and Others), By
Distribution Channel (Multi-Brand Store, Organized Store, Independent Store,
and Single-Brand Store), By Price Range (Low Price, Mid-Price, and Premium
Price), By Region, Competition, Forecast & Opportunities, 2021-2031F” has evaluated the future
growth potential of India Mobile Phone Accessories Market and provides
statistics & information on market size, structure, and future market
growth. The report intends to provide cutting-edge market intelligence and help
decision makers take sound investment decisions. Besides the report also
identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities in India Mobile Phone Accessories Market.
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