Decorated Apparel Market to Grow with a CAGR of 12.98% Globally through 2029
The global
decorated apparel market is growing rapidly, driven by rising demand for
personalized apparel and expanding range of apparel types and decoration
options are key market trends.
According
to TechSci Research report, “Decorated Apparel Market - Global Industry
Size, Share, Trends, Competition Forecast & Opportunities, 2029”,
the global decorated apparel market stood at USD 26.12 billion in 2023 and is
anticipated to grow with a CAGR 12.98% in the forecast period, 2025-2029. The
global decorated apparel market is experiencing a transformative shift,
characterized by key trends shaping consumer preferences and industry dynamics.
Sustainability has emerged as a pivotal driver, with a growing demand for
eco-friendly materials and manufacturing processes. Personalization and
customization are on the rise, driven by advanced digital printing
technologies, offering consumers unique and bespoke clothing experiences.
Integration of cutting-edge technologies, including smart textiles and
augmented reality, is enhancing both design aesthetics and functionality.
Furthermore, the dominance of athleisure and performance wear reflects a fusion
of style and comfort. As the market evolves, businesses must adapt to these
trends to meet the dynamic demands of a discerning consumer base.
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A second major
trend shaping the global decorated apparel market is the surging demand for
personalization and customization. In an era where individuality is celebrated,
consumers seek more than just clothing; they desire a means of self-expression.
Advancements in technology, particularly in digital printing and customization
tools, have empowered consumers to create unique and bespoke designs
effortlessly. Online platforms and e-commerce channels play a crucial role in
facilitating this trend, providing consumers with user-friendly interfaces to
design their apparel according to their preferences. Customization has evolved
beyond monogramming to include intricate designs, personalized messages, and
collaborative efforts between brands and consumers.
The rise of
on-demand printing services further enables smaller production runs, reducing
excess inventory and contributing to a more sustainable and efficient supply
chain. The trend towards personalization is reshaping the traditional retail
model, putting a premium on individual expression and consumer engagement.
The integration
of technology represents a third prominent trend in the global decorated
apparel market. Cutting-edge technologies are being employed to enhance both
the design and functionality of decorated apparel. Smart textiles, which
incorporate electronic components or technology into fabrics, are gaining
traction for their ability to create interactive and tech-enhanced clothing.
Augmented reality (AR) is being used to provide virtual try-on experiences,
allowing consumers to visualize how a decorated apparel item will look on them
before making a purchase. This not only enhances the online shopping experience
but also contributes to a reduction in returns, promoting a more sustainable
and efficient supply chain. Digital printing technologies are evolving,
enabling high-resolution and intricate designs on various fabrics.
Direct-to-garment
printing and sublimation printing, in particular, are gaining popularity for
their ability to reproduce detailed and vibrant designs without the constraints
of traditional printing methods. Furthermore, blockchain technology is being explored
for creating transparent and traceable supply chains, addressing consumers'
growing interest in the origins of their clothing. The integration of
technology is revolutionizing the decorated apparel market, offering new
avenues for creativity, functionality, and transparency.
Finally, the
fourth major trend influencing the global decorated apparel market is the rise
of athleisure and performance wear. Athleisure, a fusion of athletic and
leisurewear, has become a dominant force as consumers increasingly prioritize
comfort without compromising on style. This trend has been accelerated by a
growing focus on health and wellness, with consumers adopting active
lifestyles.
Decorated
apparel in the athleisure and performance wear segment often features bold
graphics, innovative prints, and functional designs. Brands are incorporating
advanced materials and technologies, such as moisture-wicking fabrics and
stretchable textiles, to enhance both performance and aesthetics. The
intersection of fashion and fitness has given rise to collaborations between
traditional fashion brands and athleticwear companies, resulting in collections
that seamlessly blend style and functionality. As the line between traditional
sportswear and everyday fashion blurs, the decorated apparel market is
witnessing a surge in demand for athleisure-inspired designs.
The global decorated
apparel market is segmented into product, end use, distribution channel, regional
distribution, and company.
Based on distribution
channel, the market is segmented into online, and offline.
The online
presence in the global decorated apparel market is burgeoning as digital
platforms reshape consumer shopping habits. E-commerce has become a pivotal
channel for purchasing decorated apparel, offering a convenient and accessible
way for consumers to explore and customize products. Online platforms provide a
vast array of options for personalization, enabling consumers to design and
order customized apparel from the comfort of their homes. The rise of online
marketplaces and direct-to-consumer websites has expanded the reach of
decorated apparel brands, fostering global accessibility and facilitating
seamless transactions. This shift towards online engagement underscores the
digital transformation influencing the dynamic growth of the decorated apparel
market.
Major companies
operating in global decorated apparel market are:
- Gildan Activewear S.R.L.
- Fruit of The Loom, Inc.
- KPR Mill Limited
- Hanesbrands Inc.
- Eclat Textile Co., Ltd.
- Delta Apparel, Inc.
- Target Decorated Apparel
- Advance Printwear Ltd
- Lynka Sp. z o.o.
- Esquel Enterprises Limited
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“The
global decorated apparel market is experiencing a transformative shift marked
by key trends. Sustainability takes center stage, driving a demand for
eco-friendly materials and ethical practices. Personalization and customization
thrive as consumers seek unique expressions, facilitated by digital tools and
online platforms. Technology integration introduces smart textiles, augmented
reality, and advanced printing methods, enhancing both design and
functionality. Simultaneously, the surge of athleisure underscores a fusion of
style and comfort. The market's landscape is evolving, urging businesses to
adapt to these trends for sustainable practices, individualized offerings,
technological innovation, and the fusion of fashion with lifestyle and
performance wear.” said Mr. Karan Chechi, Research Director with TechSci
Research, a research-based management consulting firm.
“Decorated Apparel Market
– Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By
Product (Embroidery, Screen Printing, Dye Sublimation, Digital Printing,
Others), By End Use (Men, Women, Kids), By Distribution Channel (Online, Offline),
By Region, By Competition, 2019-2029”, has evaluated
the future growth potential of global decorated apparel market and provides
statistics & information on market size, structure and future market
growth. The report intends to provide cutting-edge market intelligence and help
decision makers take sound investment decisions. Besides, the report also
identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities in the global decorated apparel market.
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