Maternity & Personal Care Market Grow with a CAGR of 6.80% through 2030

The global maternity and personal care market is expanding due to rising awareness of maternal health, growing demand for safe and natural products, increasing disposable incomes, and the popularity of specialized skincare and hygiene solutions

According to TechSci Research report, “Maternity & Personal Care Market - Global Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030F”, the Global Maternity & Personal Care Market was valued USD 59.06 billion in 2024 and is expected to grow to USD 87.44 billion by 2030 with a CAGR of 6.80% during the forecast period. The global maternity and personal care market is witnessing steady growth as consumers increasingly prioritize health, safety, and wellness during pregnancy and postpartum periods. The evolving lifestyle of modern mothers has resulted in heightened awareness regarding the physical and emotional changes associated with maternity, driving demand for products that offer both functional and preventive benefits. Women are seeking solutions that cater to the unique requirements of pregnancy, including skincare for stretch marks, hydration, and sensitivity, as well as personal hygiene products formulated to be safe for both mother and child. This growing consciousness has led to the development of specialized formulations designed to provide comfort, protection, and support throughout various stages of maternity, fostering market expansion and innovation.

A key factor contributing to this growth is the increasing inclination toward natural, organic, and chemical-free products. Consumers are becoming more informed about the potential risks associated with harsh chemicals in personal care items, leading to a strong preference for plant-based, hypoallergenic, and dermatologically tested products. Ingredients such as shea butter, aloe vera, coconut oil, and chamomile are widely incorporated into maternity-specific skincare and personal hygiene products to ensure safety, effectiveness, and minimal adverse reactions. In addition to formulation considerations, sustainable and eco-friendly practices, including recyclable packaging and cruelty-free testing, have become significant purchasing criteria. This shift toward natural and ethical choices not only aligns with consumer health priorities but also reflects a broader global movement toward conscious consumption and environmental responsibility.

The role of convenience and accessibility cannot be understated in the evolution of the maternity and personal care market. Busy lifestyles and professional commitments have increased the demand for products that are easy to use, time-efficient, and multifunctional. Skincare kits, all-in-one hygiene solutions, and portable maternity care products cater to these requirements, allowing mothers to integrate wellness routines seamlessly into their daily schedules. Furthermore, the availability of comprehensive product ranges, from basic hygiene items to advanced skincare and wellness solutions, has contributed to greater adoption and repeat usage. Consumers increasingly seek brands that provide holistic care, addressing multiple needs in a single product or package.

Innovation and research continue to be central to market growth, as companies invest in developing safer, more effective, and aesthetically appealing products. Advanced formulations are being introduced to address specific concerns such as stretch marks, hormonal skin changes, hair loss, and sensitivity. Ingredients with proven therapeutic or preventive benefits are increasingly incorporated into maternity care solutions, enhancing product differentiation and consumer satisfaction. Additionally, brands are exploring novel delivery formats, textures, and packaging designs that improve user experience, convenience, and adherence to daily care routines. Continuous innovation enables companies to respond to evolving consumer needs while maintaining competitiveness in a dynamic market.

The emphasis on holistic wellness, combining physical, emotional, and mental health considerations, is reshaping product offerings and consumer expectations. Modern maternity care extends beyond basic hygiene and skincare to include wellness products such as prenatal supplements, stress-relief aids, aromatherapy items, and self-care kits. Mothers increasingly seek solutions that support overall well-being, alleviate discomfort, and enhance confidence during pregnancy and postpartum recovery. By addressing these diverse needs, brands are fostering loyalty, encouraging repeated use, and establishing deeper engagement with consumers.

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The Maternity & Personal Care Market is segmented into type, sales channel and region.

Based on this sales channel, the online channel is the fastest growing segment in the maternity and personal care market, driven by convenience, accessibility, and the growing influence of e-commerce platforms. Consumers increasingly prefer purchasing products from the comfort of their homes, accessing a wide range of options, detailed product information, and customer reviews. Social media influence endorsements, and targeted digital marketing campaigns further enhance visibility and engagement, shaping consumer preferences. Online platforms also enable subscription services, personalized recommendations, and doorstep delivery, catering to busy lifestyles. The combination of convenience, variety, and digital engagement has accelerated the adoption of online shopping, making it the fastest-growing channel in the market.

Based on region, the Asia Pacific region is the fastest-growing market in the global maternity and personal care sector, driven by rising disposable incomes, rapid urbanization, and increasing awareness of maternal health and wellness. Growing e-commerce penetration and the expanding presence of both domestic and international brands have made products more accessible to consumers. Changing lifestyles, higher participation of women in the workforce, and greater focus on self-care and hygiene are further boosting demand. Additionally, the popularity of natural, safe, and premium formulations, along with targeted marketing and digital campaigns, is accelerating adoption, positioning Asia Pacific as the most dynamic and rapidly expanding region in the market.

Major companies operating in the global Maternity & Personal Care Market are:

• Unilever plc,
• Amoralia
• Edgewell Personal Care Company
• Seraphine Limited
• Kaya Ltd
• Destination Maternity Corporation
• Johnson & Johnson Services, Inc.
• Mama Mio Inc.
• Jubiliant Ingrevea Limited
• Proctor & Gamble Company

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“Technological advancements have also had a profound impact on the market, driving the development of innovative and personalized solutions. Companies are leveraging scientific research, biotechnology, and digital tools to create products tailored to individual needs. Personalized skincare regimens, prenatal supplements, and wellness-focused items are increasingly designed based on specific requirements, such as skin type, hair texture, or pregnancy stage. Digital platforms provide tools for virtual consultations, online diagnostics, and AI-driven product recommendations, enabling mothers to make informed decisions and receive care tailored to their conditions. Such technology integration has enhanced product efficacy, consumer satisfaction, and brand loyalty, making personalized and data-driven solutions a growing trend in maternity care, “Said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

“Maternity & Personal Care Market – Global Industry Size, Share, Trends, Opportunity and Forecast, By Type (Skin Care, Hair Care, Maternity Clothing & Apparel, Others), By Sales Channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmacies/Drugstores, Online, Others), By Region & Competition, 2020-2030F”, has evaluated the future growth potential of global Maternity & Personal Care Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the global Maternity & Personal Care Market.

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